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Game Mechanics Best Practices Bar Camp Boston 5

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An examination of game mechanics in web apps and some suggestions for best practices. Also dives into some what ifs? for the future of game mechanics in web apps.

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Game Mechanics Best Practices Bar Camp Boston 5

  1. 1. Don’t Be a Douche – Best Practices for Game Mechanics In Your Web App<br />Sachin Agarwal<br />
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  4. 4. This<br />is not<br />this<br />
  5. 5. Viral mechanics<br />Game mechanics<br />
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  7. 7. This<br />Not This<br />
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  9. 9. Base Case<br />Exception Case<br />
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  14. 14. Viral mechanics<br />Game mechanics<br />
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  20. 20. Viral: Utility Versus Pings<br />Utility<br />Number of Pings<br />
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  34. 34. Types of Game Mechanicsin Web Applications<br />All game mechanics are still based on points – so you have to track and count “good behaviors”<br />Player versus System <br />Completeness<br />Scores (eBay: high scores)<br />Progress (LinkedIn:Completing game, “new art”) <br />Collections (Foursquare: 120 stars)<br />Other mechanics here? Full feature completeness (Etherpad?)<br />Player versus Player<br />Competitiveness<br />Leaderboards<br />
  35. 35. Best Practices Revisited(For the SlideShare peeps)<br />Game mechanics<br />Encourage users to engage in behavior that they should be doing anyway<br />Sometimes they don’t know what to do – tell them!<br />Avoid leaderboards<br />Viral mechanics<br />Make sure there is positive utility to the user or they’ll cut off your ability to promote (or stop using your app)<br />If you really want to be aggressive (4sq), the positive utility has to be in aggregate<br />
  36. 36. Take Home Box(Extra Credit Reading)<br />http://developer.yahoo.com/ypatterns/social/people/reputation/<br />http://blog.meatinthesky.com/good-game-mechanics-in-your-web-app-are-good<br />http://gigaom.com/2010/03/26/case-studies-in-freemium-pandora-dropbox-evernote-automattic-and-mailchimp/<br />http://kotaku.com/5479125/points-for-toothbrushing-the-gaming-speech-everyone-is-talking-about<br />The first version of this presentation: http://www.slideshare.net/dawdledotcom/actually-useful-trust-metrics-2008-08-09<br />
  37. 37. Thanks!<br />

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