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Taking It Offline/Online


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How can you use Web 2.0 to keep in touch with people you meet in the real world? How can you turn those online interactions into offline ones? Learn more about effectively combining and developing your online and offline social networks.

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Taking It Offline/Online

  1. 1. Taking it Offline/Online: Combining Web 2.0 and the real world through social networking Sacha Chua [email_address] Enterprise 2.0 evangelist, storyteller, geek
  2. 2. Offline social networking builds deeper relationships , but this takes time. Online social networking helps you connect with more people , but the connection may not be as strong.
  3. 3. <ul><li>offline </li></ul><ul><li>deepen relationships with people you know </li></ul><ul><li>reach out to many people in a rich way </li></ul><ul><li>be part of things you might not otherwise find out about </li></ul><ul><li>online </li></ul><ul><li>keep in touch with many people </li></ul><ul><li>get to know people you might not otherwise meet </li></ul><ul><li>show people breadth and depth </li></ul>
  4. 4. offline  online: Build value . <ul><li>Make sure people can find you. </li></ul><ul><li>Give people something they’ll find immediately useful. </li></ul><ul><li>Provide continuing value. </li></ul>
  5. 5. online  offline: Build trust . <ul><li>Teach people about your competencies. </li></ul><ul><li>Show people your character. </li></ul><ul><li>Be yourself. </li></ul>
  6. 6. Next actions: <ul><li>Create a personal website if you don’t have one already. Post contact information, your biography, maybe even a blog. </li></ul><ul><li>Make people aware of your site. (Business card, e-mail signature, conversations…) </li></ul><ul><li>Look for ways to add value. How can you bring your real-life conversations online? How can you turn more online conversations into real-life value? </li></ul>Sacha Chua -