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Case assignment: Analyzing social media strategy at Minnesota Wild National Hockey League team. Grade: 100%. Presentation shown here had a four-page counterpart paper with further detail included into the methodology used and recommendations made.
A big data set spanning a 4 year period derived from Facebook Insights data was analyzed and qualitative and quantitative observations and inferences were made.
A combination of pivot tables and multiple linear regressions were used to quantitatively determine best engagement strategies to be adopted.
Recommendations were presented in the presentation and a four-page paper focused on increasing audience engagement, in order to maximize advertising revenues, sponsored promotions, ticket sales etc.