SYLLABI FOR MASTER OF BUSINESS ADMINISTRATION FOR THE EXAMINATION OF 2011-2012Note : 1. Examination in each subject will be of 3 hours duration except Strategic Management (MBA 7201). 2. The duration of Strategic Management (MBA 7201) will be 4 hours. 3. Maximum marks for external/written examination is 50 marks and Internal Assessment is 50 marks except for seminar and workshop courses.Instructions to the Paper Setters: (Except for MBA 7201: Strategic Management).IF THERE ARE TWO UNITS : Set 10 questions in all. Five questions from each unit. The students arerequired to answer five questions in all selecting at least 2 questions from each unit.IF THERE ARE FOUR UNITS : Set 10 questions in all. Two or Three questions from each unit. Thestudents are required to answer five questions in all selecting at least one question from each unit.N.B.: Use of non-programmable calculators by the students in the Examination Hall is allowed. The calculators will not be provided by the University. SCHEME OF EXAMINATION FIRST SEMESTERSubject Code Paper Title MarksMBA 6101 BUSINESS ECONOMICS 100MBA 6102 BUSINESS STATISTICS 100MBA 6103 MANAGEMENT ACCOUNTING 100MBA 6104 ORGANISATIONAL BEHAVIOUR 100MBA 6105 MARKETING MANAGEMENT 100MBA 6106 WORKSHOP ON BUSINESS COMPUTING 50MBA 6107 WORKSHOP ON BUSINESS COMMUNICATION 50 Total : 600 SECOND SEMESTERMBA 6201 BUSINESS ENVIRONMENT 100MBA 6202 HUMAN RESOURCE MANAGEMENT 100MBA 6203 OPERATIONS MANAGEMENT 100MBA 6204 FINANCIAL MANAGEMENT 100MBA 6205 LEGAL ASPECT OF BUSINESS 100MBA 6206 WORKSHOP ON RESEARCH METHODOLOGY 100MBA 6207 SUMMER TRAINING REPORT AND VIVA-VOCE* 100MBA 6208 COMPREHENSIVE VIVA-VOCE** 100 Total : 800* At the end of the examination of 2nd Semester the students will undergo compulsory summer training for a period of 6-8 weeks. Every student will submit the Summer Training Report within two weeks from the start of teaching for 3rd Semester.** Comprehensive Viva-Voce of 2nd Semester would be based on papers taught in 1st and 2nd Semester. (i)
MASTER OF BUSINESS ADMINISTRATION SYLLABUS SYLLABI FOR MASTER OF BUSINESS ADMINISTRATION FOR THE EXAMINATION OF 2011-2012Note : 1. Examination in each subject will be of 3 hours duration except Strategic Management (601) 2. The duration of Strategic Management (601) will be 4 hours. 3. Maximum marks for external/written examination is 50 marks and Internal Assessment is 50 marks.Instructions to the Paper Setters: (Except for MBA 601: Strategic Management)IF THERE ARE TWO UNITS : Set 10 questions in all. Five questions from each unit. The students are required to answer fivequestions in all selecting at least 2 questions from each unit.IF THERE ARE THREE UNITS : Set 10 questions in all. Three or Four questions from each unit. The students are required to answerfive questions in all selecting at least one question and not more than two from each unit.IF THERE ARE FOUR UNITS : Set 10 questions in all. Two or Three questions from each unit. The students are required to answerfive questions in all selecting at least one question from each unit.IF THERE ARE FIVE UNITS : Set 10 questions in all. Two questions from each unit. The students are required to attempt fivequestions in all selecting one question from each unit.N.B.: Use of non-programmable calculators by the students in the Examination Hall is allowed. The calculators will not be provided by the University. THIRD SEMESTERSubject Code Paper Title MarksMBA 601 1. STRATEGIC MANAGEMENT 100 2. (a) ONE OF THE FOLLOWING GROUPS EACH WITH ANY FOUR PAPERS OUT 400 OF THE PAPERS LISTED GROUP-WISE (b) TWO PAPERS FROM THE REMAINING GROUP 200GROUP (A) : MARKETING MANAGEMENTMBA 602 i ADVERTISING AND CONSUMER BEHAVIOURMBA 603 ii SALES AND DISTRIBUTION MANAGEMENTMBA 604 iii MARKETING RESEARCH AND PRODUCT MANAGEMENTMBA 605 iv INDUSTRIAL AND RURAL MARKETINGMBA 606 v MARKETING STRATEGIES AND MANAGEMENTGROUP (B) : PRODUCTION AND TECHNOLOGY MANAGEMENTMBA 607 i ADVANCED OPERATIONS RESEARCHMBA 608 ii TOTAL QUALITY MANAGEMENTMBA 609 iii TECHNOLOGY MANAGEMENTMBA 610 iv INFORMATION TECHNOLOGY FOR COMPETITIVE ADVANTAGEMBA 611 v ADVANCED PRODUCTION MANAGEMENTGROUP (C) : FINANCIAL MANAGEMENTMBA 612 i FINANCIAL ENGINEERINGMBA 613 ii MANAGEMENT CONTROL SYSTEMMBA 614 iii STRATEGIC FINANCIAL MANAGEMENTMBA 615 iv STRATEGIC COST MANAGEMENTMBA 616 v PROJECT APPRAISAL AND FINANCEGROUP (D) : HUMAN RESOURCE MANAGEMENTMBA 617 i ORGANISATION DEVELOPMENTMBA 618 ii MANPOWER PLANNING AND PERFORMANCE APPRAISALMBA 619 iii NEGOTIATING SKILLS AND PARTICIPATIVE DECISION MAKINGMBA 620 iv TRAINING AND DEVELOPMENTMBA 621 v LABOUR LEGISLATIONGROUP (E) : SMALL BUSINESS AND BUSINESS ECONOMICSMBA 622 i SMALL BUSINESS MANAGEMENTMBA 623 ii ENTREPRENEURIAL DEVELOPMENTMBA 624 iii GOVERNMENT BUSINESS INTERFACEMBA 625 iv INDUSTRIAL STRUCTURE, ORGANISATION AND POLICY-IMBA 626 v CORPORATE PLANNING-I Total : 700
MASTER OF BUSINESS ADMINISTRATION SYLLABUS FOURTH SEMESTERTitle MarksMBA 627 1. RESEARCH PROJECT 100 2. (a) GROUP OFFERED IN THIRD SEMESTER WITH ANY THREE 300 PAPERS OUT OF THE PAPERS LISTED GROUP-WISE (b) TWO PAPERS FROM REMAINING GROUPS 200GROUP (A) : MARKETING MANAGEMENTMBA 628 i INTERNATIONAL MARKETINGMBA 629 ii MARKETING OF SERVICEMBA 630 iii LOGISTICS MANAGEMENTMBA 631 iv E-MARKETINGGROUP (B) : PRODUCTION AND TECHNOLOGY MANAGEMENTMBA 632 i COMPUTER AIDED DESIGN AND MANUFACTURING MANAGEMENTMBA 633 ii PRODUCTIVITY MANAGEMENTMBA 634 iii BUSINESS PROCESS REENGINEERINGMBA 635 iv ENTERPRISE RESOURCE PLANNINGGROUP (C) : FINANCIAL MANAGEMENTMBA 636 i MANAGEMENT OF FINANCIAL SERVICESMBA 637 ii INVESTMENT MANAGEMENTMBA 638 iii CORPORATE TAX PLANNINGMBA 639 iv FINANCIAL STATEMENT ANALYSISGROUP (D) : HUMAN RESOURCE MANAGEMENTMBA 640 i INDUSTRIAL RELATIONS AND LABOUR POLICYMBA 641 ii LABOUR ECONOMICSMBA 642 iii INDUSTRIAL PSYCHOLOGY AND SOCIOLOGYMBA 643 iv MANAGEMENT OF DISCIPLINE AND DISCIPLINARY PROCEEDINGSGROUP (E) : SMALL BUSINESS AND BUSINESS ECONOMICSMBA 644 i SMALL BUSINESS ENVIRONMENT IN INDIAMBA 645 ii CORPORATE PLANNING –IIMBA 646 iii ENTREPRENEURIAL DEVELOPMENT AND NEW ENTERPRISES MANAGEMENTMBA 647 iv INDUSTRIAL STRUCTURE ORGANISATION AND POLICY-IIMBA 648 VIVA VOCE 100 Total : 700 (iii)
SYLLABI FOR MASTER OF BUSINESS ADMINISTRATION FOR THE EXAMINATION OF 2011-12 SEMESTER-IM.B.A. 6101: BUSINESS ECONOMICSObjective : The objective of this course is to equip the students with basic knowledge of the concepts andtools of economic analysis as relevant for business decision making. UNIT-INature and scope of business economics, concepts of economics and managerial decision making, demandtheory and techniques for demand estimation, demand forecasting. Production function for single product,production function for multiple products, empirical evidence on the shape of cost curves, relevance of costtheories in business decision-making. UNIT-IIMarket structure and degree of competition, profit maximization, price and output determination in theshort-run and long run: in perfect competition, monopoly, monopolistic competition and oligopoly. UNIT-IIIUtility analysis : Types of utility, relationship between total utility and marginal utility, critical appraisal oflaw of diminishing marginal utility, explanation of law of equi-marginal utility, derivation of demandcurve with the help of utility analysis, validity of utility analysis in modern times. UNIT-IVKeynesian analysis: Keynesian theory of employment, consumption function, investment function,multiplier, relevance of Keynesian economics after 1936.References :1. Ahuja, H.L., Advanced Economics Theory, S. Chand Group.2. Browing, E.K. and Browing, J.M., Micro Economic Theory and Applications, John Wiley & Sons.3. Dean, J., Managerial Economics, Prentice Hall.4. Duncan, W.R. and Crook, J.N., Managerial Economics, Pearson Education.5. Koutsoyiannis, A., Modern Micro-Economics, Macmillan.6. Paul, S., Gupta, G. and Mote,V., Managerial Economics, Tata McGraw Hill.7. Varshney, R.L. and Maheshwari, K.L., Managerial Economics, Sultan Chand & Sons.8. Shapiro, E., Macro Economics, Galgotia Publishers.
2 MASTER OF BUSINESS ADMINISTRATION SYLLABUSM.B.A. 6102 : BUSINESS STATISTICSObjective : The objective of this paper is to acquaint the students with various statistical tools andtechniques used to business decision making UNIT-IConstruction of frequency distributions and their analysis in the form of measures of central tendency andvariations, types of measures, skewness - meaning and co-efficient of skewness. Kurtosis. Index Numbers:Definition and Methods of Construction of Index Numbers; Tests of consistency, Base shifting, Splicingand Deflation; Problems in construction, importance of index numbers in Managerial decision making. UNIT-IICorrelation analysis - meaning & types of correlation, Karl Pearson’s coefficient of correlation andspearman’s rank correlation, regression analysis - meaning and two lines of regression, relationshipbetween correlation and regression co-efficient, time series analysis - measurement of trend and seasonalvariations, time series and forecasting. UNIT-IIIProbability - basic concepts and approaches, addition, multiplication and Bayes’ theorem, probabilitydistributions - meaning, types and applications, binomial, Poisson and normal distributions. UNIT-IVStatistical inference: Concept of sampling distribution, parameter and statistics, standard error.Theory of estimation: Point and interval estimation, construction and confidence limits for mean.Tests of significance - parametric v/s non-parametric tests, hypothesis testing, large samples, smallsamples- chi-square test, z-test, t-test, binomial test, analysis of variance. Independence of Attributes,Goodness of Fit and Test of Homogeneity.References :1. Anderson, Statistics for Business & Economics, Thomson Learning, Bombay.2. Anderson, Quantitative Methods in Business, Thomson Learning, Bombay.3. Bhardwaj, R.S, Business Statistics, Excel Books.4. Gupta, S.P. & Gupta, M.P., Business Statistics, Sultan Chand & Sons, Delhi.5. Levin & Rubin, Statistics for Management, Prentice Hall of India, N. Delhi.
MASTER OF BUSINESS ADMINISTRATION SYLLABUS 3M.B.A. 6103 : MANAGEMENT ACCOUNTINGObjective : The objective of this course is to acquaint the students about the role, concepts, techniques andmethodology relevant to accounting function and to impart knowledge regarding the use of cost accountinginformation in managerial decision making. UNIT-IConceptual basis of accounting - nature and purpose of accounting, basic accounting concepts andconventions underlying preparation of financial statements, forms of business organization, accountingrecords, balance sheet equation, completing accounting cycle, preparation of profit and loss account andbalance sheet as per schedule-VI of Companies Act, 1956. UNIT-IIRevenue recognition and measurement (AS-9), fixed assets (AS-10), inventory valuation (AS-2),depreciation accounting (AS-6), intangible assets accounting (AS-26), financial statement analysis: ratioanalysis, common size statements, comparative analysis, trend analysis, cash flow analysis, accounting forprice level changes, human resource accounting, social and environmental accounting. UNIT-IIICost accounting objectives, cost accounting and management accounting, understanding and classifyingcosts, overhead allocation, preparation of cost sheet, introduction to methods of costing, techniques ofcosting: marginal costing and its managerial implications, budgetary control, standard costing and varianceanalysis. UNIT-IVContemporary issues in management accounting – value chain analysis, activity based costing, activitybased budgeting, target and life cycle costing, quality costing.References :1. Horngren, C.T., Sundem, G.L., Stratton, W.O., Introduction to Management Accounting, Prentice Hall of India.2. Khan, M.Y. and Jain, P.K., Financial Management: Text and Problems, Tata McGraw Hill.3. Porwal, L.S., Accounting Theory; An Introduction, Tata McGraw Hill.4. Ramachandran, N. and Kakani, R.K,. Financial Accounting for Management, Tata McGraw Hill.5. Swamy, N. R., Financial Accounting : A Managerial Perspective, Prentice Hall of India.6. Williams, J.R., Haka, S.F., Bettner, M.S. and Meigs, R. F., Financial and Managerial Accounting: The Basis for Business Decisions, Tata McGraw Hill.
4 MASTER OF BUSINESS ADMINISTRATION SYLLABUSM.B.A. 6104 : ORGANISATIONAL BEHAVIOURObjective : This course emphasizes the importance of human capital in the organizations of today. It givesan insight to the students regarding individual and group behavior in any organization. UNIT-IIntroduction to OB: concepts, foundations, contributing disciplines to OB, role of OB in managementpractices, challenges and opportunities for OB, OB in the context of globalization, scientific managementand human relation tools: Hawthorne experiments, introduction to human behavior, perception, attitudesand job satisfaction UNIT-IIPersonality: meaning, determinants, theories, MBIT and big five model, leadership: theories, determinants,style and challenges to leadership in India, motivation and morale: concept and applications,communication: interpersonal communication, listening, feedback, counseling, organizationalcommunication. UNIT-IIIGroup process: group and intergroup behaviour, group decision making, team management: types of teams,teams in modern workplace, team v/s group, power: concept, bases of power, distinction b/w power andauthority, power distribution in organization, organizational politics: concept, consequences, reasons andmanagement of political behaviour, work stress: causes, organizational and extra organizational stressor,individual and group stressor, effect of stress, stress coping strategies. UNIT-IVConflict and inter-group behavior: sources of conflict, types of conflict, functional and dysfunctionalaspects of conflict, approaches to conflict management, organizational culture: functions of OC, creatingand sustaining of OC, development and implications of OC, organizational effectiveness: concept andapproaches to OE, factors in OE, effectiveness through adaptive coping cycle, organizational healthdevelopment, emotional intelligence.References :1. Luthans,F., Organizational Behavior, McGraw –Hill Inc.2. Newstrom, J.W. and Davis, K., Organizational Behavior - Human Behavior at Work, The McGraw Hill Companies, Inc.3. Pareek, U., Understanding Organizational Behaviour, Oxford University Press, Delhi.4. Robbins, S.P., Judge, T. and Sanghi, S., Organizational Behavior, Pearson Education.5. Weiss, P., Organisational Behaviour and Change, West Group Publication.
MASTER OF BUSINESS ADMINISTRATION SYLLABUS 5M.B.A. 6105 : MARKETING MANAGEMENTObjective : The course aims at making participants understand concepts, philosophies, processes andtechniques of managing the marketing operations of a firm with a view to better understand and appreciatethe complexities associated with the marketing function. UNIT-IIntroduction to marketing: meaning, nature and scope of marketing, marketing philosophies, marketingmanagement process, concept of marketing mix, market analysis: understanding marketing environment,consumer and organization buyer behaviour, market measurement and marketing research, marketsegmentation, targeting and positioning. UNIT-IIProduct planning and pricing: product concept, types of products, major product decisions, brandmanagement, product life cycle, new product development process, pricing decisions, determinants ofprice, pricing process, policies and strategies. UNIT-IIIPromotion and distribution decisions: communication process, promotion tools: advertising, personalselling, publicity and sales promotion, distribution channel decisions – types and functions ofintermediaries, selection and management of intermediaries. UNIT-IVMarketing organization and control: organizing for marketing, marketing implementation & control, ethicsin marketing, emerging trends and issues in marketing: consumerism, rural marketing, societal marketing,direct and online marketing, green marketing, retail marketing, customer relation marketing.References :1. Czinkota, M.R. and Kotabe, M., Marketing Management, Vikas Publishing, New Delhi.2. Douglas, J., Darymple, J. and Parsons, L.J., Marketing Management: Text and Cases, John Wiley and Sons.3. Kotler, P., Marketing Management: Analysis, Planning, Implementation & Control, Prentice Hall of India, New Delhi.4. Michael, J.E., Bruce, J.W. and William, J.S., Marketing Management, Tata McGrawHill, New Delhi.5. Perreault, W.D. and Jerome, E.M., Basic Marketing, Tata McGraw Hill, New Delhi.6. Pride, W.M. and Ferrell, O.C., Marketing:Concepts and Strategies, Biztantra Press, Delhi.7. Ramaswamy, V.S. and Namakumari, S., Marketing Management: Planning, Control, MacMillan Press, New Delhi.8. Zikmund, A., Marketing, Thomson Learning, Mumbai.
6 MASTER OF BUSINESS ADMINISTRATION SYLLABUSM.B.A. 6106 : WORKSHOP ON BUSINESS COMPUTINGObjective : The objectives of this paper are to develop skills in handling computer and use it as a strategicresource in management. UNIT-IOverview of computer applications in public services, business and industry; Microsoft word – mail merge,hyperlinks and bookmark; Microsoft excel – mathematical calculation, sorting, filtering, pivoting, chart,macro, using financial accounting and statistical formulae; introduction to database and operational levelof any one corporate database viz. prowess UNIT-IINetwork: services and its classification; knowledge management using internet; search engines, techniquesto use search engine effectively; use of on-line databases (RBI//world bank/IMF etc.) in terms of dataextraction and report generation; html – basic html tags, web page designing using any software;application of computers in project management: features, capabilities & limitations of project managementsoftware (with reference to popular software viz. ms – project)References :1. Basandra, S. K., Computers Today, Galgotia Books.2. Meredith, J, R. and Mantel, S. J., Project Management a Managerial Approach, John Wiley and Sons.3. Powell, T.A., The Complete Reference to HTML, McGraw-Hill Osborne Media4. Rajaraman, V., Fundamentals of Computers, Prentice-Hall.5. Ram, B., Computer Fundamentals, New Age Publications.6. Sinha, P.K. and Sinha, P., Foundation of Computing, BPB Publications, New Delhi.7. Taxali, R., PC Software Made Simple, Tata Mcgraw Hill.
MASTER OF BUSINESS ADMINISTRATION SYLLABUS 7M.B.A. 6107 : WORKSHOP ON BUSINESS COMMUNICATIONObjective : The course aims at developing the communication skills of students – both writtencommunication and oral communication. The students will also be taught how to analyze cases and preparecase reports. UNIT-IAn introduction to business communication, elements of the communication models, types ofcommunication, barriers to communication, principles of written communication, Business letters: theirbasic qualities, mechanics of letter writing, and specific types of letters, internal communication throughmemos, minutes and notices. UNIT-IIPrinciples of oral communication, speeches: speech of introduction, of thanks, occasional speeches, themespeech, mastering the art of giving interviews in the following: selection or placement interview, appraisalinterview, exit interview, group communication: meetings and group discussions, report writing, principlesof effective presentations including use of audio-visual media, business and social etiquette.References :1. Courtland, B. L. and Thill, J.V., Business Communication Today, Pearson Education.2. Lochar, K.O. and Maczmarch, S.K., Business Communication: Building Critical Skills, Tata McGraw Hill Companies.3. Murphy, H.A. and Hilderlrand, W. and Thomas, P.J., Effective Business Communication, Tata McGraw Hill Companies.4. O’Rourke, J.S., Management Communication: A case Analysis Approach, Pearson Education.5. Rao, S.S., Handbook for Writers and Editors, Vikas Publishing House Pvt. Ltd.6. Raymond, L. and Flately, M., Basic Communication: Skills for Empowering the Internet Generation, Tata McGraw Hill. -----------------------
8 MASTER OF BUSINESS ADMINISTRATION SYLLABUS SEMESTER-IIM.B.A. 6201: BUSINESS ENVIRONMENTObjective : Judicious decision making in a business organization requires the proper knowledge of theenvironment in which it has to function. This course aims at orienting the students with all the externalenvironmental forces which affect the decision making process of an organization. UNIT-IConcept of business environment: its significance and nature, interaction matrix of different, environmentfactors, process of environmental scanning, environmental scanning of important industries of India viz.tractors pharmaceutical industry, food processing, electronics fertilizers steel, soft drinks, and TV. UNIT-IIEconomic environment: the philosophy, strategy and planning in India, monetary policy and their impacton Indian business, industrial policy foreign trade policy and their impact on Indian business, politicalenvironment: relation between business and government of India. constitutional provisions related tobusiness, concept of state intervention in business, ideology of different political parties, bureaucracy andIndian business. UNIT-IIITechnological environment, policy for research and development in India, appropriate technology, debateof technology v/s labour, MNC as a source of transfer to technology and its implication, institutionalinfrastructure for exports in India, India’s export-import policy, global business environment, significanceof foreign investment in India, opportunities and threats in WTO and the new international trading regime,tariff and non tariff barriers in global trade. UNIT-IVSocio-cultural environment in India: salient features of Indian culture values and their implication forIndian business, middle class in India and its implications on industrial growth in India, consumerism asemerging force, social responsibility of business, business ethics and Indian business, impact of massmedia on Indian business, changing role of rural sector in India: rural income and rural demand ofconsumer durable.Reference :1. Adhikari, A., Economic Environment of Business, Sultan Chand & Sons2. Adhikary, M., Business Economics, Excel Books, New Delhi.3. Aswathappa, K., Essentials of Business Environment, Himalaya Publishing House.4. Cherulinum, F., Business Environment, Himalaya Publishing House5. Puri, V.K. and Misra, S.K., Indian Economy, Himalaya Publishing House.
MASTER OF BUSINESS ADMINISTRATION SYLLABUS 9M.B.A. 6202 : HUMAN RESOURCE MANAGEMENTObjective : The course is designed to give an understanding of the various aspects of the management ofhuman resources, their interaction in the execution of managerial functions and facilitating learning ofvarious concepts and skills required for utilization and development of these resources for organizationalfunctions. UNIT-IHuman resource management: functions, scope and models, HRM environment and environmentalscanning, human resource planning, job analysis and job designing, recruitment, selection, induction andplacement, training and development, job evaluation. UNIT-IIManaging performance, potential management, fringe benefits and incentives: compensation management,promotion, demotion, transfer, separation and right sizing. UNIT-IIITeam management, empowerment management, creativity and decision making management,organisational learning and knowledge management, culture management, change management, managingethical issues in human resource management, HRD audit. UNIT-IVE-HRM/HRIS; measuring intellectual capital, impact of HRM practices on organizational performance,implications for HRD, contemporary issues in human resource management, global HR practices.References :1. Aswathappa, K., Human Resource Management, Tata McGraw-Hill.2. Bratton, J. and Gold, J., Human Resource Management: Theory and Practice, Palgrave.3. Dessler, G., Human Resource Management, Prentice-Hall.4. Flippo, E., Human Resource Management, McGraw Hill.5. Gomez-Mejia, L., Managing Human Resources, Pearson Education.6. Ivantsevich, J., Human Resource Management, Tata McGraw-Hill.7. Kandula, S. R., Human Resource Management in Practice, Prentice Hall of India Pvt. Ltd.
10 MASTER OF BUSINESS ADMINISTRATION SYLLABUSM.B.A. 6203 : OPERATIONS MANAGEMENTObjective: The objective of this paper is to acquaint the students with various quantitative techniqueswhich are of great importance for quantitative decision-making. UNIT-IOperations research: evolution, methodology and role in managerial decision making, linear programming:meaning, assumptions, advantages, scope and limitations, formulation of problem and its solution bygraphical and simplex methods, special cases in simplex method, infeasibility, degeneracy, unboundednessand multiple optimal solutions, duality. UNIT-IITransportation problems including transshipment problems: special cases in transportation problems,unbalanced problems, degeneracy, maximization objective and multiple optimal solutions, assignmentproblems including traveling salesman’s problem, special cases in assignment problems: unbalancedproblems, maximization objective and multiple optimal solutions. UNIT-IIIPERT/CPM: difference between PERT and CPM, network construction, calculating EST, EFT, LST, LFTand floats, probability considerations in PERT, time-cost trade-off, decision theory: decision making underuncertainty and risk, Bayesian analysis, decision trees. UNIT-IVGame theory, pure and mixed strategy games, principle of dominance, two person zero sum game, queuingtheory: concept, assumptions and applications, analysis of queue system, Poisson distributed arrivals andexponentially distributed service time models (MM1 and MMK), simulation; meaning, process,advantages, limitations and applications.References :1. Kalavathy, S., Operations Research, Vikas Publishing House, New Delhi.2. Kapoor, V.K., Operations Research, Sultan Chand & Sons, New Delhi.3. Paneerselvam, R., Operations Research, Prentice Hall of India, New Delhi.4. Sharma, J.K., Operations Research: Theory and Applications, Macmillan India Ltd., New Delhi.5. Taha, H.A., Operations Research: An Introduction, Prentice Hall of India, New Delhi.6. Vohra, N.D., Quantitative Techniques in Management, Tata McGraw Hill Publishing Company Ltd.
MASTER OF BUSINESS ADMINISTRATION SYLLABUS 11M.B.A. 6204 : FINANCIAL MANAGEMENTObjective : To provide an understanding of the function, the roles, the goals and the processes of corporatefinancial management, covering the sourcing of finances and their issues in investment and operations UNIT-IIntroduction: concept of finance, scope and objectives of finance, profit maximization vs. wealthmaximization, functions of finance manager in modern age, financial decision areas, time value of money,risk and return analysis: CAPM, shareholders value creation, traditional and modern measures of financialperformance: ROI, earning price ratio, SBA, EBA and MBA. UNIT-IIFinancing decision: long-term sources of finance, potentiality of equity shares, preference shares,debentures and bonds as sources of long-term finance; concept and approaches of capital structure decision:NI, NOI, traditional and Modigliani miller approach, cost of capital: cost of equity, preference shares,debentures and retained earnings, weighted average cost of capital and implications. UNIT-IIILeverage analysis: financial, operating and combined leverage along with implications, EBIT-EPS analysis& indifference points, investment decision: appraisal of project; concept, process & techniques of capitalbudgeting and its applications, risk and uncertainty in capital budgeting. UNIT-IVDividend decision: concept of retained earnings and ploughing back of profits, relevance and irrelevancetheories of dividend decision: Walter’s model, Gordon’s model and Modigliani miller model, factorsaffecting dividend decision, overview of working capital decision: concept, components, factors affectingworking capital requirement, working capital management: management of cash, inventory andreceivables, introduction to working capital financing.References :1. Damodaran, A., Corporate Finance –Theory & Practice, John Wiley and Sons, Inc.2. Gitman, L.J., Principles of Managerial Finance, Pearson Education.3. Horne, V., Financial Management and Policy, Pearson Education4. Khan, M.Y. and Jain, P.K., Financial Management, Tata McGraw Hill.5. Knott, G., Financial Management, Palgrave Macmillan.6. Pandey, I.M., Financial Management, Vikas Publications.7. Prasanna, C., Fundamentals of Financial Management, Tata McGraw Hill.
12 MASTER OF BUSINESS ADMINISTRATION SYLLABUSM.B.A. 6205 : LEGAL ASPECTS OF BUSINESSObjective : The objective of this course is to introduce the students with different legal aspects of business. UNIT-ICorporate personality, features of company, registration and incorporation, memorandum of association,articles of association, prospectus, shares, shareholders and members, limited liability partnership. UNIT-IIManagement of companies, directors, their appointment, duties, liabilities and powers, meetings of acompany, borrowing power of the company, changes and their registration, prevention of oppression andmismanagement, winding up of a company, compulsory winding up and voluntary winding up. UNIT-IIIObjectives of foreign exchange management act, provisions of FEMA dealing with regulation andmanagement of foreign exchange, economic offences and penalties, intellectual property rights, objectivesof SEBI, provisions of SEBI act dealing with takeover and substantial acquisition of shares, buyback ofshares and investor protection. UNIT-IVObjectives of consumer protection act, 1986, rights of consumers, duties and obligations of businessorganization under consumer protection act, objectives of environment protection act 1986, duties andobligations of business organization under environment protection act 1986, competition act, 2002.References :1. Datey, V.S., Student’s Guide to Economic Laws 2001.2. Majumdar, A.K. and Kapoor, G.K., Company Law & Practices, Taxman Allied Services Pvt. Ltd.3. Singh, A., Company Law, Eastern Book Co., India.
MASTER OF BUSINESS ADMINISTRATION SYLLABUS 13M.B.A. 6206 : WORKSHOP ON RESEARCH METHODOLOGYObjective : To develop understanding of business research methodology from a user’s perspective and aresearcher’s perspective. The practical aspects of research methodology will be emphasized. This will helpprepare students for their summer training in which students are usually assigned projects that involve useof research methodology. UNIT-IIntroduction to research in business, the research process, the research proposal, research design:classifications of research designs, exploratory research design, descriptive research design, causal researchdesign. UNIT-IIUse of secondary data in research, observation studies, surveys, measurement, measurement scales,designing questionnaires and schedules. UNIT-IIISampling including determination of sample size, data collection and preparation, data entry hypothesistesting including one sample tests and two- Independent sample tests, report writing. UNIT-IVTechniques of multivariate analysis, analysis of variance (one way only), discriminate analysis (directmethod only), factor analysis, cluster analysis, multidimensional scaling, conjoint analysis.References :1. Cooper, D.R. and Schindler, P.S., Business Research Methods, Tata McGraw Hill Publishing Co.2. Malhotra, N. and Dash, S., Marketing Research: An Applied Orientation, Pearson Education.3. Sekaran, U., Research Methods for Business: A Skill Building Approach, John Wiley and Sons., Inc.4. Rao, S., Handbook for Writers and Editors, Ahmadabad Academic Book Centre.5. Zikmund, W.G., Business Research Methods, Cengage Learning. -----------------
14 MASTER OF BUSINESS ADMINISTRATION SYLLABUS SEMESTER-IIIM.B.A. 601 : STRATEGIC MANAGEMENTObjective :The objective of this course on corporate strategy is to develop in the students an ability to analyse thestrategic situation facing the organization, to access the strategic options available to the organization andto implement the strategic choices made by it. Extensive use of a variety of case studies will help inmeeting the objectives of this course.End semester paper : The paper will be of four hours and will carry 50 marks. Section A will be of20 marks consisting of five questions. 2 questions will be set from each unit. The students are required toanswer two questions selecting one from each unit. Section B will be of 30 marks consisting of acompulsory case. UNIT–IIntroduction to corporate strategy.An overview of formulation and implementation of strategy (including various models of strategyformulation and implementation).Mission (including various approaches to business model).Environmental analysis (including various tools of analysis).Corporate resources and core competencies.Personal goals and aspirations of top management.Social responsibility and corporate governance.Corporate strategy (including diversification and vertical integration).Execution of corporate strategy (including strategic alliance and Acquisitions). UNIT–IIBusiness level strategies (including various typologies for BLS).Functional level strategies.Strategic alternatives (including models for development of strategic alternative).Strategy and technology.Evaluation of strategy.Implementation of strategy.Organization structure and strategy.
MASTER OF BUSINESS ADMINISTRATION SYLLABUS 15References :1 Hunger & Wheelen : Essentials of Strategic Management, Prentice Hall of India, 2006.2 Hitt & Hoskisson : Strategic Management : Competitiveness and Globalization, South Western Thomson, 2006.3. Hill and Jones : Strategic Management, Dreamtech Press India, Indian Adaptation, 2006.4. Porter : Competitive Advantage, The Free Press, New York, 1985.5. Thompson, Strickland & : Strategic Management : Concepts and Cases, Tata McGraw Hill, Gamble 2005.6. Ghosh, P.K. : Strategic Planning and Management, Sultan Chand & Sons, New Delhi, 2000.7. McCarthy, Minichiello & : Business Policy and Strategy—Concepts and Readings, AITBS Curran Publishers & Distributors (Regd.), Delhi, 2000.8. Gupta, Gollakota and : Business Policy and Strategic Management–Concepts and Srinivasan Application, Prentice Hall of India, 2006.9. Pettigrew & Fenton (eds.) : Innovating Organization, Sage, 2000.10. Pitts : Strategic Management : Building and Sustaining Competitive Advantage, South Western Thomson, 2004.
16 MASTER OF BUSINESS ADMINISTRATION SYLLABUSM.B.A. 602 : ADVERTISING AND CONSUMER BEHAVIOURObjective :The objective of this course is to help students understand the various factors affecting consumer behaviourand to understand the process of consumer buying. Based on the understanding of Consumer behaviour, thestudents are expected to design the advertising strategy. The course also aims at highlighting theadvertising Scenario in India. UNIT–I ADVERTISINGAdvertising : As an element in Marketing mix, its role and importance. Advertising as a means ofcommunication, feeling response to advertising. Setting advertising objectives and contribution ofDAGMAR setting objectives. UNIT–IIPreparing advertising plan, developing, U.S.P. and Preparation of strategy document. Developing message,writing copy, advertising appeals and pre-testing and post-testing copy. Media decisions, media strategyand scheduling decisions. Planning and managing advertising campaigns. Different types of advertising,consumer of product advertising, public relation advertising, industrial advertising, outdoor advertising,transport advertising like Railways and Bus, panels advertising. Advertising budget and relevant decisions.Advertising agencies, their role and importance. Management problems of agencies. Client-agencyrelations. Advertising in India, problems and prospects. UNIT–III CONSUMER BEHAVIOURUnderstanding of the consumer behaviour decision making process, high involvement and low involvementdecision process.Social and Culture Environment, economic demographics, cross cultural and sub-cultural influences, socialstratification, Reference groups and family reference, life style research and marketing strategy.Psychological Foundations : Learning and behaviour modification, information processing. Highinvolvement decision process, problem recognition, search process, non-marketer dominated informationsources, Diffusion of Innovations, Alternative evaluation process, changing beliefs and attitudes, choice,outcome, purchasing behaviour & retail strategy, Brand loyalty, repeat purchase behaviour.
MASTER OF BUSINESS ADMINISTRATION SYLLABUS 17 UNIT–IVModels of Consumer decision making viz., Nicosia model, Howard –Sheth model, Engel Kollat Blackwellmodel, Seths family decision making model, Bettman information processing model of consumer choice,Intermediate markets and their behaviour.Books Recommended :1. Aaker, Myers : Advertising Management.2. Wright, Warner, Winter and : Advertising. Zeigler3. James S. Norris : Advertising.4. Long, G. Schiffman & Kanuk, : Consumer Behariour, 3rd Edition, Prentice Hall, New L.L. Delhi.5. Engell and Blackwell : Consumer Behaviour (5th Edition).6. Schiffman and Kanuk : Consumer Behaviour.7. Walters : Consumer Behaviour.8. Holleway, Mattelshaedit and : Consumer Behaviour Venkatesan
18 MASTER OF BUSINESS ADMINISTRATION SYLLABUSM.B.A. 603 : SALES AND DISTRIBUTION MANAGEMENTObjective :The objective of this course is to acquaint the students with the fundamentals of sales management. Thecourse also deals with the relationship between sales function and distribution. UNIT-ISales Management Environment.Routing and Scheduling.Function and qualities of a Sales Executive (Effective Sales Executive).International Sales Management.Sales Function and its relationship with other marketing functions.Sales organization, The external relationship of the Sales Department e.g. with distributors, Governmentand Public.Salesmanship : Theoretical aspects of Salesmanship, the process of selling.Sales forecasting methods. Sales budget, Sales territories and quotas. UNIT-IISales Force Management: Recruitment, Selection, Training, Motivation and Compensation of the fieldsales force and sales executive. The evaluation and control of sales force.Scope of Distribution Channels : Marketing Channels, Various Participants of Marketing Channels, Designof-Distribution Channel, Channel Development and Management : Negotiation, Channel, Management andPerformance Measurement.References :1. Aaker, Myers : Advertising Management.2. Wright, Warner, Winter and : Advertising. Zeigler3. James an Morris : Advertising.4. Gundiff, Stilt and Govind : Sales Management, Decisions, Policies and Cases.5. Benson P. Shapdiro : Sales Programme Management6. Rolper E. Anderson, Joseph F. : Professional Sales Management, McGraw Hill Inter Ed. Hair, Alex J. Bush7. Johnson, Kurtz and Scheving : Sales Management: Concepts and Cases, Tata McGraw Hill.
MASTER OF BUSINESS ADMINISTRATION SYLLABUS 19M.B.A. 604 : MARKETING RESEARCH AND PRODUCT MANAGEMENTObjective :The course is intended to help students planning to become marketing executives to develop their thinkingabout the nature of research in marketing to get acquainted with various research concepts, techniques andprocedures and to develop their ability to conduct, evaluate, use and present research findings. The coursewill also develop an understanding of the job of the product manager and of the tools and strategiesavailable to them for dealing with different stages and contingencies in the life of the brand. UNIT-IProduction to the Marketing Research Process – Scope of Marketing Research Procedure, Phase inMarketing Research Procedure including Research Design.Selected Applications of Marketing Research.Product Research : Developing Product, Specifications and Attributes, Product Testing, Test Marketing,Package Research.Advertising Research : Advertising Objectives and Product Appeals, Copy Testing, Media Research,Measuring effectiveness of advertising.Market and Sales Analysis Research : Market Potential Analysis, Sales Analysis, Sales Forecasting.Identifying Market Segmentation, Consumer Penal, Shop auditing, Shop census. UNIT-IIOrganing for product management, the product manager’s job, planning and control systems for productmanagement.Product development–processes and challenges, commercializing innovative technology, Projectmanagement and project manager in new product development, introduction of a new product.Product line planning, product portfolio planning.Marketing strategy in the following type of markets – rapidly growing, value and satierated.Product recall, product relaunch.Use of the following in product management – Differentiation, positioning, advertising, branding,promotion pricing and distribution.Customer satisfaction, marketing and the world wide web, legal restrictions in marketing management.
20 MASTER OF BUSINESS ADMINISTRATION SYLLABUSReferences :1. Agrawal, S. : Marketing Research.2. Boyd, Westfall and Stasch : Marketing Research.3. Churchill, G. A. : Marketing Research, Methodological Foundations.4. Crouch, S. : Marketing Research for Managers.5. Ferber, R. : Handbook of Marketing Research.6. Green, Tull and Albauni : Research for Marketing Decisions.7. Tull and Hawkins : Marketing Research - Measurement and Method.8. Luck, D.J. : Product Policy and Strategy.9. Majumdar, R. : Product Management in India.10. Wirid, Yoran R. : Product Policy, Concepts, Methods and Strategy.
MASTER OF BUSINESS ADMINISTRATION SYLLABUS 21M.B.A. 605 : INDUSTRIAL AND RURAL MARKETINGObjective :With the advent of economic growth, marketing function is becoming increasingly important andspecialized in India. The objective of this course is to apprise the participants with two such specializedareas viz. Industrial and Rural. UNIT-IRole of Industrial Marketing, Comparison with consumer marketing, environmental factors, purchasingand industrial marketing, Production Planning, Industrial Marketing research. Pricing, Physical distribution,Marketing Channels. Advertising and other promotion aspects, Industrial sales from special problems inIndustrial marketing, organizing and control. UNIT-IIRural community in India, cultural, sociological and demographic characteristics, Prolile of Rural markets,Marketing of Consumer goods in Rural areas. Problems and prospects, Rural Marketing Strategies.Problems in marketing of agricultural inputs in rural India – Chemical fertilizers, certified seeds andagricultural equipments, Tractors, engines, pumping sets etc. Marketing of agricultural product cooperativemarketing.References :1. Alexander, Cross A Hill : Industrial Marketing.2. Raymond Corey : Industrial Marketing.3. Dodge : Industrial Marketing.4. Risley : Modern Industrial Marketing.5. A.R. Desai : Rural Sociology.6. C.B. Memoria : Agricultural Marketing.7. T.P. Gopalaswami : Rural Marketing Environment, Problems and Strategies, Wheeler Publications.
22 MASTER OF BUSINESS ADMINISTRATION SYLLABUSM.B.A. 606 : MARKETING STRATEGIES AND MANAGEMENTObjective :The objective of this course is to highlight the importance of Strategic Marketing in a Competitive World.The Competitive Marketing Strategies are also highlighted.UNIT-I MARKETING STRATEGYMarketing of strategic management, strategic market planning, portfolio analysis.UNIT-II COMPETITIVE MARKET ANALYSISIndustry analysis; Assessment of corporate capabilities; Customer analysis; Computer analysis; Strategicalliances and network.UNIT-III IDENTIFYING CURRENT AND FUTURE COMPETITIVE POSITIONSSequentation and positioning principles. Segmentation and positioning research forecasting.UNIT-IV COMPETITIVE POSITIONING STRATEGIESSelecting market targets, Building and maintaining defensible position; Affensive and defensivecompetitive strategies; Competing through superior service and customer relations, competiting throughinnovation and new product development; implementation through internal marketing.UNIT-V MARKETING STRATEGIES FOR NEXT MILLENNIUMText :Marketing strategy and competitive positioning Graham J. Hooley, John A Saunders Nigel F Pierey,Prentice Hill.References :1. M.J. Xavier : Strategic Marketing, Guide for Developing Sustainable Competitive Advantages, Response Books, Sage Publication, New Delhi.2. Ramaswamy and Namakumari : Strategic Planning Formulation of Corporate Strategy.3. Philip Kotler : Marketing Management, Prentice Hall.
MASTER OF BUSINESS ADMINISTRATION SYLLABUS 23M.B.A. 607 : ADVANCED OPERATIONS RESEARCHObjective :The objective of the course is to acquaint the students with the application of Operations Research tobusiness and industry and help them to grasp the significance to analytical approach to decision making. UNIT-IConcepts of Optimization and Operations Research, Linear Programming, Simplex Method, SensitivityAnalysis (use of software packages). UNIT-IIQuadratic Programming, Integer Programming, Branch and Bound Truncated Enumeration Method, GoalProgramming, Non-Linear Programming. UNIT-IIIReplacement Problem, Group Replacement, Dynamic Programming, Shortest Path Algorithm, NetworkFlow Algorithm. UNIT-IVGames Theory Dominance Graphical Methods 2 × 2 games. Linear Programming Method, Sequencing. UNIT-VQueuing Theory Single Server, Multiple Server, Simulation Monte Carlo Simulation to Business Salvation.References :1. Hamdy Tana Collier : Operations Research, Macmillan.2. Gupta, M.P. : Operations Research for Management.
24 MASTER OF BUSINESS ADMINISTRATION SYLLABUSM.B.A. 608 : TOTAL QUALITY MANAGEMENT (TQM)Objective : The course is designed for graduates from any discipline who wish to acquire a professional, theoreticaland practical understanding of the increasingly important area of Total Quality Management (TQM)excellence.The program aims to develop :(a) A sound understanding of how the application of TQM assists the pursuit of business excellence.(b) Skills in management approaches, in human dimensions of quality and in the tools and techniques applicable to TQM and business excellence.(c) TQM strategies for the achievement of excellence in organizations in the private and public sectors. UNIT-IIntroduction to TQM : History, Aims, Objectives, Benefits, Gurus and their principles, TQM process andphases of a typical implementation of TQM.Reasons for use of TQM, proven examples and benefits, methods to assist the progress of TQM.Introduction to Tools and Techniques : Brainstorming, Affinity Diagram, Benchmarking, FishboneDiagram, Check Sheet, Flow Chart, Line Graph, Run Chart, Histogram, Pareto Diagram, FMEA, ScatterDiagram, Control Chart, QFD, Tree Diagram, Force Field Analysis, Seven W and is/is-not questions, Why-Why diagrams.Total Quality Control, Quality Assurance : Practices and Techniques, TQM and Management : NewManagement challenges, trends and contribution of TQM. UNIT-IICustomer Focus : Defining external and internal customers, steps in customer analysis, methods ofgetting customer inputs, methods of measuring customer satisfaction.Continuous Improvement Process : What is continuous improvement, the importance of continuousimprovement, and principles of continuous improvement, processes, how to manage processes, role ofTQM’s control and improvement process.Designing for Quality : Opportunities for improvement in product design, early warning, concept anddesign assurance, designing for basic functional requirements, reliability, availability, safety,manufacturability, cost and product performance.Workforce Teams : Team work for quality, types of teams and tasks involved, characteristics ofsuccessful and unsuccessful teams, barriers to team work.Benchmarking : Definition, importance and benefits, types, basic steps, pitfalls.JIT : Definitions, benefits, JIT cause and effects, JIT implementation in manufacturing.
MASTER OF BUSINESS ADMINISTRATION SYLLABUS 25 UNIT-IIITQM for Marketing Function : Quality in marketing and sales, Factors for excellence.BPR and IT : Business Process Management.Quality Control SQC/SPC : Statistical Process Control.Change Management.Technology and Product Quality :Quality of After Sales Services : Quality measurement in customer service. UNIT-IVOrganization for Quality : Quality Circles, Self managing teams, Quality Director, Reliability of QualityCharacteristics.Quality Leadership : Developing a quality culture, Technology and Culture, Motivation Quality LinkedProductivity.Total Employee Involvement : Awareness of quality, Recognition and rewards, Empowerment and self-development, Education and training.Cost of Quality : Cost of poor quality, Categories of quality cost, Analysis of quality costs, benefits ofcosts of quality control.Supporting Technologies : Overview of Supplier Quality Assurance System. UNIT-VTQM Implementations & barriers to implementation.ISO 9000 Series of Standards : Concept, relevance, benefits, elements of ISO 9001 : 2000.Six Sigma : History, Structure, Application, Keys to success and failure.Books Recommended :1. Juran, J.M. & Frank M. Gryna : Quality Planning and Analysis, Tata McGraw Hill, New Delhi, 2004.2. Hurbert K. Rampersad : Managing Total Quality, Tata McGraw Hill Publishing Company Ltd., New Delhi, 2005.3. Arora, K.C. : TQM and ISO 14000, S.K. Kataria & Sons, New Delhi, 2000.4. Neil Huxtable : Small Business Total Quality, Chapman & Hall, 1995.
26 MASTER OF BUSINESS ADMINISTRATION SYLLABUSM.B.A. 609 : TECHNOLOGY MANAGEMENTObjective :The paper aims to making students appreciate the importance of total quality and imparting sufficientknowledge of the techniques of quality management. UNIT-IIntroduction and definition of Technology, Role of Technology Management, Technology Management inIndia, Life Cycle Transformation of Technology, Policy and Planning, Nature of Change, InformationTechnology, Revolution, Micro effects. UNIT-IITechnology Forecast, Classification, Forecasting Methods, Pitfalls in Technology Forecast, TechnologyStrategies and Development. Technology Transfer Models, Dimensions, Package, Routers of TransferPricing and Agreements and code of conduct of transfer. UNIT-IIITechnology Absorption Concepts, Constraints, Efforts and Benefits, Technology Assessments, Definition,Methodology, Organisation and Management, Concepts of Technology, Diffusion, Importance, Activities,Strategy and Taking Technology to Market. UNIT-IVPost Independence Policies and Thrusts, R and D Expenditure, Infrastructure Achievements of Science andTechnology (S.&T.), Technology Missions and Plan, S & T Policy, Industrial Policy Technology Support,Insentive, Modernization, National, International Agencies, Industry Association, Linkage. UNIT-VDevelopment Finance Institution, Venture Capital Financial Evolution of R & D Projects, TechnologyInformation, Content, Sources, Dimensions and Benefits. Technology Strategies, Gaps, R & DOrganization and its Role, Resource Management, Training and Development of Human Resources.References :1. Noori, H. and Radford, R.W. : Readings and Cases in the Management of New Technologies (Englewood Cliffs, N.J. Prentice Hall, 1990).2. Bowonder, B. and Miyake, T. : Technological Forecasting, Methodologies and Case Studies.3. Menon, K.S.V. : Technological Transfer, Concepts, Modalities and New Case Studies (Golden Publishers, Delhi, 1991).4. Twiss, Brain and Mark : Managing Technology for Competitive Advantage Goodridge, 1989 (Pitman).5. Johnson Ron, Philip Gummett : Directing Technology (London, 1989). and Crown Helm
MASTER OF BUSINESS ADMINISTRATION SYLLABUS 27M.B.A. 610 : INFORMATION TECHNOLOGY FOR COMPETITIVE ADVANTAGEObjective :The course is designed to develop skills in identifying and analysing information needs for managerial decisionmaking. The course aims at harnessing Information Technology in various functional areas, so as to equip indeveloping prototype systems. UNIT-I Identifying competitive advantage, Strategic initiative for implementing competitive advantage (SCM, CRM,ERP), Measuring success of strategic initiative, Benchmarking, IT Matrices, Organization structure that supportsstrategic initiative, Intellectual Property Rights. UNIT-IIValuing organization information, Transactional and Analytical information, Relational database functions,Cybernetics and Concepts defining systems processes, Data warehouse fundamentals, Key issues of informationsystems, management and role of CIO, Backup and recovery strategy, Building adaptable systems. UNIT-IIIOverview of system analysis and design, Business systems concept, System Development Life Cycle, ProjectManagement, Project Selection, Feasibility Study, Executive information system, Artificial Intelligence,Outsourcing and Information Partnership, Cyber Laws and other IT Acts. UNIT-IVComputers and communication like VOIP, internet telephony, extranet, handheld devices, Wireless fidelity (Wi-Fi). Information technology, Concept of global village, Online information services, Communication channels,Media, Information system security and control. UNIT-VInter organization information systems, Value added networks, Client/server computing, Digital networks anddigital firm, Ethical and social issues in digital firm, Electronic data interchange, Business process reengineering,RFID, E-Tailing, Nano-Technology, Bio-Informatics, Security Audit.
28 MASTER OF BUSINESS ADMINISTRATION SYLLABUSM.B.A. 611 : ADVANCED PRODUCTION MANAGEMENTObjective :The objective of the course is to acquaint the students with the application of operation and materialmanagement to business and industry and help them to grasp the significance to analytical approach todecision making. UNIT-IOverview, Facility location decisions and models of location decisions. Design for product and processlayouts, Cellular Layouts. UNIT-IICapacity Planning for manufacturing, Technology Management J.I.T. Production System, FlexibleManufacturing System, Computer Integration Manufacturing. UNIT-IIIProduction Planning, Aggregate Planning, Scheduling Techniques, Job design and Time, Motion Study,Maintenance Management and Total Productivity Management. UNIT-IVStatic and Dynamic Inventory models, Coordinated Replenishment Policy, Work in Process Inventory,Coverage Analysis E.R.P. Models and Benefits. UNIT-VSource selection, Price determination, Learning curve make/buy decision capital equipment purchasing andreplacement, Value Analysis/Engineering.References :1. Adam (Jr.) E.E. and Ebert, R.J. : Production and Operation Management, Prentice Hall of India Private Limited.2. Buffa, E.S. and Sarin, R.K. : Modern Production/Operations Management, John Wiley and Sons, New York.3. Chary, S.N. : Production and Operations Management, Tata McGraw Hill, New Delhi.4. Deritsiotis, K.N. : Operations Management, McGraw Hill, Book Company.5. Schroder, R.G. : Operations Management, McGraw Hill, Book Company.6. Vollman, T.E., Berry, W.L. and : Manufacturing Planning and Control Systems, Galgotia, Whybard D.C. Publications, Private Limited.7. Dean S. Ammer : Materials Management.8. Westing, Fine, Zeriz : Purchasing Management.
MASTER OF BUSINESS ADMINISTRATION SYLLABUS 29M.B.A. 612 : FINANCIAL ENGINEERINGObjective :This course aims at enabling the students to understand and analyse financial problems and developingtheir skills for the solutions of these problems with the help of innovative financial processes, instrumentsand strategies. UNIT-IIntroduction of financial engineering, factors contributing to the growth of financial engineering.Knowledge base and skills required for financial engineering. UNIT-IIDeterminations of value of financial instruments and products. Time value of money, the required rate ofreturn. Absolute valuations versus relative valuation. Measuring Return and Risk. Portfolio Considerationand investment horizons. Speculation arbitrage and market efficiency. UNIT-IIIPhysical tools of the financial manager, product development, futures, forwards, swaps and options. Debtmarket innovations. Equity and Equity related instruments. UNIT-IVFinancial Engineering processes and strategies, asset liability management, hedging and related riskmanagement techniques, corporate restructuring, leveraged buyouts, tax driven deals, takeovers, syntheticinstruments. UNIT-VFuture directions in financial engineering. Effect of globalisation and technology on financial engineering.Legal aspects of innovative financial products.References :1. Johon F. Marhsall and Vipul K. Bansal : Financial Engineering, P.H.I.2. P. G. Apte : International Financial Management.3. Terry J. Watsham : Futures and Options in Risk-Management, Thomson Business Press.4. Allan C. Shapiro : Multinational Financial Management.
30 MASTER OF BUSINESS ADMINISTRATION SYLLABUSM.B.A. 613 : MANAGEMENT CONTROL SYSTEM (M.C.S.)Objective : To develop the abilities of the students to design and evaluate M.C.S. UNIT-INature and Scope of M.C.S. - Basic concepts, Boundaries of Management Control.Understanding Strategies - Goals, Concept of Strategy, Corporate level Strategies, Business Unit Strategies.Behaviour in Organisation - Goal Congruence, Informal and Formal Control System, Types ofOrganizations. Functions of the Controller. UNIT-IIManagement Control Structure - Responsibility Centers, Revenue Centers, Expense Centers,Administrative and Support Centers, Research and Development Centers, Marketing Centers, ProfitCenters.Transfer Pricing - Objectives, Methods, Pricing Corporate Services, Administration of Transfer Prices.Measuring and Controlling Assets Employed - Structure of the Analysis.Measuring Assets Employed, EVA Vs ROI, Alternative Approaches. UNIT-IIIStrategic Planning - Nature, Analysing Proposed, New Programs, Analysing on going Programme. TheStrategic Planning Process.Budget Preparation - Nature. Other Budgets, Budget Preparation Process, Behavioural Aspects,Quantitative Techniques. UNIT-IVAnalyzing Financial Performance - Variance Analysis.Performance Measurement - Information used in Control System.Performance Measurement, The Techniques, Interactive Control.Management Compensation - Characteristics of Incentive Compensation Plans, Stock Options, PhantomShares; Performance Shares, Performance Criteria and Agency Theory.
MASTER OF BUSINESS ADMINISTRATION SYLLABUS 31 UNIT-VVariations in Management Control - Revolution in Management Control, Emerging Management System,Implications on Management Accounting, Positioning of Management Accounting. Controls fordifferentiated Strategies - Corporate Strategy, Business Unit Strategy, Top Management Style.Modern Control Methods - Just-in-Time (JIT), Total Quality Management, Computer IntegratedManufacturing, Decision Support Systems.Service Organisations and Financial Service Organisations and M.C.S.Multinational Organisation and M.C.S.M.C. of Projects.References :1. Usry and Hammer : Cost Accounting : Planning and Control.2. Morse and Roth : Cost Accounting : Processing, Evaluating and Using Cost Data.3. Robert N. Anthony : Management Control System.4. Horgrew and Datar : Cost Accounting – A Managerial Emphasis.5. Edwin H. Caplan : Management Accounting and Behaviour Science.
32 MASTER OF BUSINESS ADMINISTRATION SYLLABUSM.B.A. 614 : STRATEGIC FINANCIAL MANAGEMENTObjective :The level of sophistication required from finance managers has increased significantly since the 1980s.Finance managers have come to understand that they can contribute to the enhancement of firm’s value andreduction of risk. Our understanding of financial markets has increased and a successful finance managermust know how to listen to the markets and take advantage of opportunities in the financial markets.Keeping these things in mind, this course seeks to integrate corporate financial decisions, corporate strategyand financial markets. UNIT-IThe Theory of Corporate Finance : An historical overview, A mean-variance synthesis of corporatefinance, the effects of a firm’s investment and financing decisions on the welfare of its security holders,Strategy and financing policy, Financial Goals and Strategic Consequences.Agency Costs and theory of the firm, Corporate Governance, Exit and the failure of internal controlsystems.Efficient Markets : Forms, Tests for return predictability, Event Studies and Tests for Private Information. UNIT-IIThe search for optimal capital structure, Debt Covenants and their Implications, Designing Convertibles,Mandatory Convertibles, Warrants and their valuation, Determinants of Corporate Leverage and DividendPolicies.Stock Buyback Decisions : Management motivations for share buyback, share buyback and firm value.Short Term Financing : Linear Programming Approach (Pogue and Bussard Approach) to Short TermFinancing. Differences in financing of venture firm, mature companies and firms in high growth stage,Deal structuring and pricing, Firms in financial difficulty : Information problems, conflicts of interest, andasset stripping, IPO’s and their underpricing. UNIT-IIIRole of cost of capital in linking asset and liability sides of business, Consistent valuation and cost ofcapital expressions with corporate and personnel taxes, Differences between discount rate for all equityfinanced project and Adjusted Discount Rate. UNIT-IVValuation : Valuing Value, Value Based Management, Putting Strategy into Shareholder Value Analysis,Free Cash Flows to the Firm, Free Cash Flows to Equity.APV as a tool for Valuing Operations, Relatives Approach to Valuation, Capitalised Earning Method ofValuation, Valuation of Intangible Assets, Brands, Cyclical Firms, Firms in Distress and Private Firms,Value Metrices.
MASTER OF BUSINESS ADMINISTRATION SYLLABUS 33 UNIT-VOption Valuation : Risk Neutral, Replication and Bionomial and Black-Scholes approaches to optionValuation.Projects as Real Options, Strategy as a portfolio of real options, Identification and Valuation of RealOptions.Mergers and Acquisitions, Value Creation through mergers and Acquisitions, Accounting for Mergers andAcquisitions, Leveraged Buyouts, Demergers and Reverse Mergers, Restructuring and Divestitures, HostileTakeovers, Defence against Takeovers, Slump Sale, Legal Accounting and Other Issues in M & A.Texts :1. Grinblatt, Mark and Sheridan : Financial Markets and Corporate Strategy, 2nd Edition, New Titman (2003) Delhi, Tata McGraw Hill.2. Brealey, Richard A. and : Principles of Corporate Finance, 7th Edition, New Delhi, Tata Stewart C. Myers (2003) McGraw Hill.3. Weston, J. Fred; Mark : Takeovers, Restructuring, and Corporate Governance, New Mitchell; and J. Harold Delhi, Pearson Education. Mulherin (2004)4. Copeland, Koller and Murrin : Measuring and Managing the Value of Companies, 3rd Edition, (2000) John Wiley & Sons.5. Damodaran, Aswath (2000) : Valuation, 2nd Edition, John Wiley & Sons.
34 MASTER OF BUSINESS ADMINISTRATION SYLLABUSM.B.A. 615 : STRATEGIC COST MANAGEMENTObjective :The present course has been framed to facilitate the students to develop an insight into the application ofcost analysis with strategic perspective. The course will also sharpen the understanding regarding theconstituents of cost management systems. UNIT-ICost Management : An overview, Conventional cost analysis vis-a-vis strategic cost analysis. Strategicanalysis and strategic cost management. UNIT-IICost Driver Analysis : Contemporary manufacturing environment. Limitation of traditional cost systems.Introduction to activity-based costing (ABC). Two-stage allocation procedures. Steps in designing an ABCsystem. Using ABC to influence behaviour. Implementation and behavioural issues in ABC. Activity–Based Management. UNIT-IIIValue Chain Analysis : Concept, strategic application of value chain analysis, strategic positioninganalysis : A framework for strategic competitive analysis, critical success factors and SWOT analysis.Differentiating cost management systems. UNIT-IVPerformance Evaluation : Traditional Framework. Balanced scorecard. Variance analysis with a strategicfocus. UNIT-VCost Management through TQM system. Cost of quality and its reporting. Life cycle costing : Importanceof design, concurrent engineering. Target costing and Kaizen costing.References :1. Shank/Govindarajan : Strategic Cost Management, Free Press, 1993.2. Homgren, et. al : Cost Accounting : A Managerial Emphasis, PHI, 1999.3. Berliner/Brimson Eds. : Cost Management for Today’s Advanced Manufacturing : The CAM-I Conceptual Design, Harvard Business School Press, 1988.4. Reeve Ed. : Readings and Issues in Cost Management, South-Western College Publishing, 1995.
MASTER OF BUSINESS ADMINISTRATION SYLLABUS 35M.B.A. 616 : PROJECT APPRAISAL AND FINANCEObjectives :(a) Knowledge of how large projects are structured, analyzed, appraised, financed and managed.(b) Understanding how risk management affects project value, describe a process of risk management, and present a framework of strategies for managing various kinds of project risks.(c) Understanding best practices and public-private partnership in concession rights, awards, contract design and negotiation.(d) Review options for credit enhancements to improve access to international bond markets, such as bank guarantee instruments, Export Credit Agency programme and political risk insurance.The course contains following Five Modules :1. Structuring projects – why do firms use off-balance sheet, project finance instead of on-balance sheet, corporate finance;2. Valuing Projects – What makes valuing highly leveraged firms difficult?3. Managing Risky Projects – How to identify, assess and allocate project risk; and4. Financing projects;5. Social cost benefit analysis of projects.Part I : Structuring Projects :Project Finance vis-à-vis Corporate Finance; Designing new hybrid financing structure incorporatingelements of both project and corporate finance in an attempt to solve disadvantages associated with eachstructure, Project entity as special purpose vehicle with contractual bundling.Part II : Valuing Projects :Large Scale Projects : Basic economics; complexity in estimating demand; Marketing feasibility study;role of government, both as investor and as a customer.Project Evaluation in Emerging Markets : Developing Project Cash Flows & Multiple Discount Rates –Estimation of Cost of Capital and Complexities of valuation in emerging markets, Financial Modeling,Equity Cash Flows Valuation, Quasi Market Valuation (QMV) approach, Limitations of Standard NPVanalysis. Identification of Investment Opportunities as Real Options & its Valuation using Black–Scholesmethodology.Part III : Managing Risky Projects : Build, Operate and Transfer (BOT) Arrangements :Deal structuring and major risks identification, assessment and mitigation in such a way that senior lendersare adequately protected without further equity support. BOOT, BOT, BOLT and BOO framework,Contract design and negotiation.
36 MASTER OF BUSINESS ADMINISTRATION SYLLABUSProject Evaluation in Emerging Markets : Political risk management through project selection, structuring& insurance & contrast this approach with the older financial style of political risk management.Exploring the cross-border investments issues and market-entry decision and to apply project evaluationtechniques to cross-border investment; evaluate the benefits accrued to the Host Government by investingin the project.Part IV : Financing Projects :Process, Participants and Economics of Syndicated Lending : Key issues in designing the Syndicationstrategy; the lending process from a bank’s perspective, and the difference between making a loan andarranging/underwriting/distributing a loan (syndication).Credit Enhancements Instruments to improve access to international bond markets, such as bank guaranteeinstruments, Export Credit Agency programme and political risk insurance.Part V : Social Cost-Benefit Analysis of Projects :Identify the differences between private and social returns; Economic framework for assessing a project’ssocial return [known as the economic rate of return (ERR), domestic resource cost (DRC) and effective rateof protection (ERP)]. Analyzing the impact of a new project on private financers and identifying otherstakeholders who might be affected, directly or indirectly, by the project and examining the project’simpact on each group. UNIDO Guidelines and Little & Mirrlees approach to social cost-benefit analysis.Books :1. Esty, Benjamin C. (2004) : Modern Project Finance : A Case Book, John Wiley & Sons, Inc.2. Finnerty, John D. (1996) : Project Financing : Asset Based Financial Engineering, John Wiley & Sons, Inc.3. Little, IMD and Mirrlees, J.A. : Project Appraisal and Planning for Developing Countries, (1974) Oxford & IBH Publishing Co.4. Nevitt, Peter K. and Fabozzi, : Project Financing, Euromoney Books, Seventh Edition. Frank J. (2000)5. Raghuram, G. Jain, Rekha; : Infrastructure Development & Financing : Towards a Public- Sinha, Sidharth; Pangotra, Private Partnership, Macmillan. Prem & Morris, Sebastian (Eds.) (1999)6. UNIDO (1972) : Guidelines for Project Evaluation, Oxford & IBH Publications.
MASTER OF BUSINESS ADMINISTRATION SYLLABUS 37Readings :1. Esty, Benjamin C. (1999) : "Improved Techniques of Valuing Large Scale Projects", Journal of Project Finance, Spring, pp. 9-25.2. Esty, Benjamin C. (1999) : "Petrozuata : A Case Study of effective use of Project Finance", Journal of Applied Corporate Finance, pp. 26-42.3. Esty, Benjamin C. (2001) : "Structuring Loan Syndicates : A Case Study of the Hong Kong Disneyland Project Loan", Journal of Applied Corporate Finance, 14 (3), Fall, pp. 80-95.4. Godfrey, S. & Espinosa, S. : "A Practical Approach to Calculating Cost of Equity for (1996) Investment in Emerging Markets", Journal of Applied Corporate Finance, 9(3), Fall, pp. 80-89.5. Howell, L.D. & Chaddick, B. : "Models of Political Risk for Foreign Investment & Trade : An (1994) Assessment of Three Approaches", The Columbia Journal of World Business, Fall, pp. 70-90.6. Lessard, Donald R. (1996) : "Incorporating Country Risk in the Valuation of Offshore Projects", Journal of Applied Corporate Finance, Fall, pp. 52-63.7. Parikh, Kirit S. (2001) : "Thinking through the Enron Issue", Economic & Political Weekly, April 28, pp. 1463-1472.8. Shockley Jr., R.L.; Staci : "The Option Value of an Early-Stage Biotechnology Investment", Curtis; J. Jafari; and K. Tibbs Journal of Applied Corporate Finance, 15 (2), Winter, pp. (2003) 44-55.9. Stulz, R. (1996) : "Rethinking Risk Management", Journal of Applied Corporate Finance, 9, pp. 8-24.10. Stulz, R.M. (1995) : "Globalization of Capital Markets and the Cost of Capital : The Case of Nestle", Journal of Applied Corporate Finance, 8 (3), Fall, pp. 30-38.11. Thillai, Rajan A. (2004) : "Observations on Project Structures for Privately Funded Infrastructure Projects", Journal of Structured & Project Finance, Spring, pp. 39-45.
38 MASTER OF BUSINESS ADMINISTRATION SYLLABUSM.B.A. 617 : ORGANIZATION DEVELOPMENTObjective :The course develops an analytical and Operational to planned system wise organizational change.Organizations today are faced with the dilemma of how to integrate the Organizational objectives with thegoals of the individual working for it. To resolve this dilemma in our rapidly changing environment and toensure that competing or conflicting groups move towards a collaborative way of work, several changes inthe organization structure, processes and behaviour are necessary. This is sought to be achieved through aplanned management change, effort – broadly termed as organization development. UNIT-IO.D. Concept, Nature, Meaning, Definition and Need. Values, Assumptions and Beliefs of O.D.,Foundations of O.D., Process of O.D., Planned Change. UNIT-IITeam Interventions, Intergroup and Third Party Peace Making Interventions. UNIT-IIIComprehensive Interventions – Managerial Grid; Confrontation Meeting, Survey Feedback. UNIT-IVStructural Interventions – Work Redesign, Quality of Work life, Quality Circles, Parallel, LearningStructures, A Brief Introduction to T.Q.M. and Business Process Reengineering, M.B.O., O.D. strategies atwork. UNIT-VIssues in consultant client relationships, Power Politics and O.D. Conditions and Techniques for successfulO.D. efforts. Future Prospects.References :1. Backhard, Richard : Organization Development.2. Bennis, Warren : Organization Development.3. Edgar and Huse : O.D. and Change.4. French and Bell : O.D.
MASTER OF BUSINESS ADMINISTRATION SYLLABUS 395. Mcgill, M.E. : O.D. for Operating Managers.6. French, Bell and Zawacki : O.D., Theory, Practice and Research.7. Malhotra, Meenakshi : O.D. and Change.8. Mergulies and Raia : O.D.9. Warner Burke : O.D.10. Cummings, T.G. and Worley, : O.D. and Change. C.G.11. Sadler, Philip : Managing Change.12. Hammer, M. and Champy, J. : Reengineering the Corporation : A Manifesto for Business Revolution.13. Process Consultation : Edger Sachein.Journals :1. California Mgt. Review2. Journal of Applied Behavioural Science3. Harvard Business Review4. Personnel5. Human Capital6. H.R. Focus
40 MASTER OF BUSINESS ADMINISTRATION SYLLABUSM.B.A. 618 : MANPOWER PLANNING AND PERFORMANCE APPRAISALObjective :With the companies getting cost conscious, leaner and flatter, the need for Manpower planning is muchmore than it was felt earlier. The performance appraisal system needs to act as a motivator for theemployees to help increase their productivity. Hence this course aims to provide students the requisiteknowledge for both. UNIT-IManpower Planning : Setting up objectives – Organisation, Planning, Manpower audit, Human resourceforecasting action programmes. UNIT-IIRole Analysis, Job Analysis : Job specification, Job Description. UNIT-IIIRecruitment and Selection : Recruitment and the Legislation, Fair employment Practices Recruitment,Recruitment Evaluation. The Hiring Procedure, Psychological Testing in Recruitment. UNIT-IVPerformance Appraisal : Need for Performance Appraisal. Parameters for Appraisal : Errors inPerformance Appraisal. UNIT-VTraditional Performance Appraisal Systems, New Performance Appraisal Systems. Evaluation ofPerformance Appraisal System.References :1. Personnel Management Peter : Flippo, Edwin B-McGraw Hill International Editions Peter Drucker on the Profession on Drucker edited by Nan Stone. (Harvard Manager’s Book Management Shelf).2. The Balanced : Kaplan, Roberts and Norton David P. Scorecard−Managing Future Performance
MASTER OF BUSINESS ADMINISTRATION SYLLABUS 413. Handbook of Personnel : Michael Armstrong Managment Practices4. Performance Appraisal : Martin Fisher5. Performance Measurement and : Holloway, Jacky and Others, Sage Pub., 1995. EvaluationJournals :1. H.R. Focus2. Harvard Business Review3. Human Capital4. California Management Review
42 MASTER OF BUSINESS ADMINISTRATION SYLLABUSM.B.A. 619 : NEGOTIATING SKILLS AND PARTICIPATIVE DECISION MAKINGObjective :The objective of the course will be to acquaint the participants with the significance of enhancingnegotiating skills in collective bargaining and appraise them of participative decision making so that theycould adjust the conflicting interests and promotion of common interest of workers and management. Thecourse is with particular reference to India. UNIT-IDefinition of collective bargaining and related terms, approaches to collective bargaining, the issue in bar-gaining, the process of negotiation, Experimental approaches to the study of negotiation, groups intergrouprelation and bargaining behaviour. The process of bid and counter bid, the analysis of stages in real lifenegotiation. Preparation for negotiation, procedure and tactics : The nature of collective agreements, Thebargaining unit: factors, forces and trends; The break down of Collective Bargaining; CollectiveBargaining in India, U.S.A., U. K., Japan and South Asian Countries, Collective bargaining exercises. UNIT-IIWorkers Participation in decision making : The philosophical basis; the concept, scope, significance andpre-requisites; Levels of participation, participation and productivity, Forms of workers participation :Workers suggestion scheme, joint consultation, quality circles, co-determination, self-management andlabour directors, Kibbuzim and Kolkhoz, Workers participation in management in India problems andprospects.Books Recommended :1. Harold, W. Davey : Contemporary Collective Bargaining.2. B. K. Tandon : Collective Bargaining and the Indian Scene.3. Allan Flanders, Ed. : Collective Bargaining.4. Neil Chamberlain and Kuhn : Collective Bargaining.5. John, T. Dunlop and Neil N. : Frontiers of Collective Bargaining. Chamberlain etc.6. Paul Blumberg : Industrial Democracy.7. Eric Rhenman : Industrial Democracy and Industrial Management.8. Thakur, C. P. and Senti, K. C. : Industrial Democracy : Some Issues and Experiences.9. M. V. Pylee : Worker Participation in Management : Myth and Reality.10. E.M.S.O. : Report of the Committee of Enquiry on Industrial, Democracy, 1977.11. P. Derrick and J. F. Phipps : Co-ownership, Co-operation and Control.
MASTER OF BUSINESS ADMINISTRATION SYLLABUS 43M.B.A. 620 : TRAINING AND DEVELOPMENT UNIT-INew Dimensions Training in Human Resource. Management with special reference to Training and Devel-opment - An Overview.Principles of Learning - Implications for training.Defining objectives and identifying training needs.Evolving Training Policy. UNIT-IIIssues in Training : Location, Duration and Techniques.Training Methods : On the job and off the job.Laboratory Training : Assumption, Goals and Techniques. UNIT-IIIPreparing Training Plans and Designing Training Programmes for Selected Categories of employees inBanks, Industrial Organisation and Government Departments etc.(a) Operative Personnel(b) Office assistance(c) Sales Personnel(d) Supervisory Personnel Training Effectiveness Training of the Group : How to resolve Conflict through Training ; Training the Trainers. UNIT-IVDevelopment : Significance, nature and preconditions. Defining objectives and identifying developmentneeds.Evolving Development PolicyIssues in Development: Location, duration and techniques.Appraisal, remuneration and succession.