1.
Channels
o Doodle.ly
o Pinterest
o Facebook
o Slideshare
o Foursquare
o Twitter
o Google+
o Youtube
o Instagram
o Too many channels were used
o Should have chosen a few channels & really
advertise & encourage their use
o More time was needed prior to event to
establish a following & create a community
o Traditional Media was needed to connect with a
larger audience

2.
Doodle.ly
o Doodle.ly was shared on Facebook page
o Only a few people made a doodle"
(Ben, Camille, Nick & Tye)
o Shared their doodles on Twitter &
Facebook
o Account needed more time & awareness to encourage
people to
participate
Camille’s
Doodle.ly
‘K’

3.
Facebook
o Facebook was used as central hub but could have
been more utilized
o Total of 25 likes
o Classmates posted constant updates
o Videos & Photo was shared prior and post event
o Logo created had all necessary information to keep
community updated
Facebook
Logo
Design

4.
Foursquare
o Three “ChalkAboutIt” locations were added
o Market Square had 8 check-ins
o Downtown had 4 check-ins
o The Hub had 1 check-in
o Check-in points had photos posted
Chalkabou:t
Check-­‐ins

5.
Google+
o 32 invited guests but only 4 participated in hangout
o Had a lot of potential if more students participated
o 3 students at different stations showed what was
happening in the moment
o Great tool to use for future events
Chalkabou:t
Hangout

6.
Instagram
o 30 uploaded pictures in total to account
o 45 photos uploaded to #chalkaboutit
o 45 followers
o Pictures of various ‘K’s
ChalkAboutIt
Instaphotos

7.
Pinterst
o 22 Pins in Total
o 2 Boards
o 4 Followers, 51 Following
o Posted clues on the flash mob
o Posted Pictures of Kingston Frontenacs
ChalkAboutIt
Boards

8.
Slideshare
o Presentation prior to flash mob had 62 views
o 15 Followers
o Presentation post flash mob had 74 views
o Very Informative & well laid out
o Included guidelines & strategy of each channel
ChalkAboutIt
Slideshare

9.
Twitter
o Hashtag was created for event #ChalkAboutIt
o Was really easy to keep community updated
o Information was tweeted prior to event
o Photos were tweeted during flash mob
o Many of the photos & infos. were retweeted
o Twitter users posted ‘Thank-You’ messages post event

10.
Youtube
o First Video was created to inform students and
community details about the event
o #1 Video had 178 views
o #2 Video had 186 views
o Video was really well done and promptly posted post
event
ChalkAboutIt
Videos

11.
Success
o Slideshare account was successful in views
o Very creative idea that involved IMC
students
o First event launched gave us ways to
improve for next year
o Unique out of the classroom learning
o Instagram had a lot of pictures uploaded
o Great experience to use for future projects
o Market Square location was optimal & had
lots of potential for user engagement

12.
CMOST
o
Facebook tried to post updates from various
social platforms (Pinterest & Doodle.ly)
o Should have been more consistent &
frequent
with Facebook page
o Integration of traditional media would have
made event more exposed to community
o Too many platforms caused certain networks
to be ignored and under utilized "
(Ex. Pinterest)
o Engagement with established communities
would have benefited overall participation "
(Ex. Fronts Fans)

13.
Missed Opportunities
o
Time of event was too short & with more time
a community could have been built to increase
engagement
o Missed opportunity to include ‘Influencers’
(Professors, Fronts Coaches, Hockey Players)
o Took too long to establish an idea for the "
flash mob
o Event was during an away game of the
Frontentacs, more planning could have
helped us coordinate with the team
o Minor Mistake: Didn’t use actual sidewalk chalk
o Traditional Media would have enhanced the
opportunity to reach a different audience

14.
Content
o
Some channels had great content while
others lacked in content curation
o Youtube was very prompt with uploading
the video, which allowed for audience to
keep
the event on their mind
o With the exception of Instagram & Google
+
other channels didn’t frequently keep
audience updated DURING the event
o Although Facebook was a “Hub” should
have
created unique content was well
using video & photos

15.
Recommendations
o
Launch channels prior to the event for a
longer period of time to build community
of followers
o Choose fewer strategic channels so as to
not overwhelm followers with too many
accounts
o Incorporate traditional channels to
engage a different target market
o Email Influencers to invite them to the
event & include Frontentacs team