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● WordPress lover since 2010
● WordPress Multisite fan
● Rocketeer at
● Loves spaghetti with tomato and basil
● Swims 4,3 ...
Why care?
5 Steps
To A Faster Website
WordCamp London 2019
And Higher Google Rankings
Step 1:
Measure correctly
It’s not about your perception
It’s not about your perception
It’s not about the scores
* Source: https://wp-rocket.me/blog/pingdom-vs-gtmetrix-vs-webpagetest-different/
It’s not about the tools
It’s all about your users 🎔
How to correctly measure page load time
1. numbers!
2. location
3. connection
4. run several times
5. different page types
How good is good enough?
1. Speed Index < 3 seconds
2. Request count < 50
3. Page weight < 500KB
Some numbers:
* Recommended by Google
1. Speed Index = 5.98 seconds
2. Request count = 111
3. Page weight = 2.96 MB
Some other numbers:
* Average for UK, report...
20% faster than competitors
https://www.thinkwithgoogle.com/feature/testmysite
Step 2:
Check basic stuff
Basic checks:
1.PHP version: 7.3
2.Hosting: fast and close to your visitors
3.Images: scaled and compressed
4.GIFs -> HTML...
Step 3:
Cache cache cache
What can be cached
should be cached
1. Browser caching
2. Page caching
3. Opcode caching
4. Object caching
5. CDN caching
What can be cached at all:
Without VS With
30% faster
But sometimes 30%
doesn’t make any difference
No magic ¯_(ツ)_/¯
Step 4:
Find leaks
https://www.webpagetest.org
Step 5:
Keep an eye on it
https://wordpress.org/plugins/speedguard/
Get in touch with me:
● @sabrina_zeidan
● http://sabrinazeidan.com/
● sabrinazeidan@gmail.com
● or just say “Hi” right aft...
5 Steps to a Faster Website and Higher Google Rankings
5 Steps to a Faster Website and Higher Google Rankings
5 Steps to a Faster Website and Higher Google Rankings
5 Steps to a Faster Website and Higher Google Rankings
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5 Steps to a Faster Website and Higher Google Rankings

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Why you should forget about the scores if you want to speed up your website? What is TTFB and why you should care about it? Why using CDN might not help you improve the site speed? Why Twitter with all that funny GIFs loads lightning fast and your visitors have to wait for ages while one single kitten gets loaded? How do you get to know your hosting is fast enough?
During this session we will learn:

how to measure website load times and interpret the results
what should you do after all possible caching is already on but your website is still awfully slow
how to define bottlenecks and fix them without making significant changes to the theme.
Let’s make websites load faster together!

Published in: Business
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5 Steps to a Faster Website and Higher Google Rankings

  1. 1. ● WordPress lover since 2010 ● WordPress Multisite fan ● Rocketeer at ● Loves spaghetti with tomato and basil ● Swims 4,3 km per hour freestyle Sabrina Zeidan
  2. 2. Why care?
  3. 3. 5 Steps To A Faster Website WordCamp London 2019 And Higher Google Rankings
  4. 4. Step 1: Measure correctly
  5. 5. It’s not about your perception
  6. 6. It’s not about your perception
  7. 7. It’s not about the scores
  8. 8. * Source: https://wp-rocket.me/blog/pingdom-vs-gtmetrix-vs-webpagetest-different/
  9. 9. It’s not about the tools
  10. 10. It’s all about your users 🎔
  11. 11. How to correctly measure page load time 1. numbers! 2. location 3. connection 4. run several times 5. different page types
  12. 12. How good is good enough?
  13. 13. 1. Speed Index < 3 seconds 2. Request count < 50 3. Page weight < 500KB Some numbers: * Recommended by Google
  14. 14. 1. Speed Index = 5.98 seconds 2. Request count = 111 3. Page weight = 2.96 MB Some other numbers: * Average for UK, reported by Google https://bit.ly/2tregbW
  15. 15. 20% faster than competitors https://www.thinkwithgoogle.com/feature/testmysite
  16. 16. Step 2: Check basic stuff
  17. 17. Basic checks: 1.PHP version: 7.3 2.Hosting: fast and close to your visitors 3.Images: scaled and compressed 4.GIFs -> HTML5 video 5.HTTP/2
  18. 18. Step 3: Cache cache cache
  19. 19. What can be cached should be cached
  20. 20. 1. Browser caching 2. Page caching 3. Opcode caching 4. Object caching 5. CDN caching What can be cached at all:
  21. 21. Without VS With 30% faster
  22. 22. But sometimes 30% doesn’t make any difference
  23. 23. No magic ¯_(ツ)_/¯
  24. 24. Step 4: Find leaks
  25. 25. https://www.webpagetest.org
  26. 26. Step 5: Keep an eye on it
  27. 27. https://wordpress.org/plugins/speedguard/
  28. 28. Get in touch with me: ● @sabrina_zeidan ● http://sabrinazeidan.com/ ● sabrinazeidan@gmail.com ● or just say “Hi” right after this talk is over :) Questions? WordCamp London 2019

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