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Keeping up: new, new, new things online


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Updated presentation for students on the stakeholder communication and image management course run through the Unitec Graduate Diploma in Not for Profit Management, 19 October 2007.

Published in: Economy & Finance, Technology

Keeping up: new, new, new things online

  1. 1. keeping up: new, new, new things online Stephen Blyth Presentation to Unitec Graduate Diploma in Not for Profit Management programme “Stakeholder communication and image management” course 19 October 2007
  2. 2. It’s messy!!
  3. 3. my time online creating 5% commenting, 20% conversing reading, 75% watching, listening
  4. 4. What I’ll cover.... New media online: • Blogging • Video sharing, eg You Tube • Audio, eg podcasting • Social networking sites, eg myspace, facebook
  5. 5. Blogging From “A blog (a portmanteau of web log) is a website where entries are written in chronological order and commonly displayed in reverse chronological order. quot;Blogquot; can also be used as a verb, meaning to maintain or add content to a blog. Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs.” Blogs can be written by: • individuals or groups • organisational - internal or external • members, clients, service users
  6. 6. Video sharing Definition: A website where users can upload, view and share video clips. Hosting of video clips is free, though advertising is generally present. It is possible to set up privacy settings so that only selected people can view clips, or any visitor. Services available include: • •
  7. 7. Podcasting From A podcast is a digital media file, or a related collection of such files, which is distributed automatically over the Internet using syndication feeds for playback on portable media players and personal computers. Podcasting is just one way of making audio available. Options include: • on demand files using RealPlayer, Windows Media, mp3 • downloadable mp3 files (eg save target as)
  8. 8. Social networks From Online social networks focus on the building and verifying of online social networks for communities of people who share interests and activities, or who are interested in exploring the interests and activities of others. The main types of social networking services are those which contain directories of some categories (such as former classmates), means to connect with friends (usually with self- description pages), and recommender systems linked to trust. Most social network services are primarily web based and provide a collection of various ways for users to interact, such as chat, messaging, email, video, voice chat, file sharing, blogging, discussion groups, and so on. Popular examples include: • myspace • bebo • Facebook
  9. 9. The new, new online world is... Participatory, interactive About linking and connecting with others Creative and more than just text No longer reliant on people setting up their own website (ie needing heavy duty technical skills) Fast changing Increasingly reliant on broadband
  10. 10. Discuss pitfalls, benefits, side effects