Give your website some TLC workshop

1,011 views

Published on

My presentation to the Connecting Up conferences, 27 & 30 May, 1-3 June 2011. I encourage people to give their websites regular attention and offer 3 techniques for gaining insights. My resource list is at: http://commonknowledge.net.nz/free-resources/tlc-workshop-may-2011/

Published in: Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,011
On SlideShare
0
From Embeds
0
Number of Embeds
52
Actions
Shares
0
Downloads
27
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Give your website some TLC workshop

    1. 1. Give your website some TLC:a triad of usability techniquesStephen BlythConnecting Up conferences: 27 May 2011, Te Whanganui a Tara Wellington 30 May 2011, Tamaki Makaurau Auckland 1 June 2011, Melbourne common knowledge ph 021 0325177 email stephen@commonknowledge web www.commonknowledge.net.nz skype & twitter sablyth
    2. 2. Hercules subduing AchelousCredit: flickr.com/photos/maulleigh
    3. 3. 1940s telescopeCredit: flickr.com/photos/
    4. 4. Card sortingCredit: flickr.com/photos/pneumatic_transport
    5. 5. Where should I give the love? You decide! or Use some combination of: Web analytics User testing Soliciting feedback Give your website some TLC workshop www.commonknowledge.net.nz
    6. 6. Web analytics - in a nutshellWhat is it? What’s it good for? Where to start?Purposeful collection Measurement and Choose a packageof statistics and reporting, including (eg Google Analytics,analyse of visitor trends, impact of Yahoo, AWStats)traffic marketing, where people come from Decide on key siteUnderstand visitor goalspatterns and trends, Understanding visitorie what visitors do patterns Play with metrics Identifying areas for Set up a dashboard improvement No good for understanding why Give your website some TLC workshop www.commonknowledge.net.nz
    7. 7. User testing - in a nutshellWhat is it? What’s it good for? Where to start?Getting real users to Getting an outside Next week in theundertake real tasks & perspective on your hallwayobserving what they websitedo 5 is the magic Gain insights into why numberUse paper or people visit and whatgraphical mock-ups, they do once they’re Lots of commonsor a website prior to there sense free guidancelaunch material out thereRecording & The hard bit isanalysing feedback, interpreting resultsthen setting prioritiesfor tweaks, bug fixesor content additions/ Give your website some TLC workshop www.commonknowledge.net.nz
    8. 8. Soliciting feedback - in a nutshellWhat is it? What’s it good for? Where to start?Asking for feedback Understanding why Deciding on thefrom visitors people visit your questions you want website to ask - keep it short!About the whole sitein general, or Getting a sense of the Learing about pros &sometimes just pages level of visitor cons of the differentor sections satisfaction ways of asking for feedback, eg pop-Short or long surveys, Collecting some up, embedded, etcor just use smiley demographic infofaces Recruiting people for more in-depth research Give your website some TLC workshop www.commonknowledge.net.nz
    9. 9. My TLC resources http://commonknowledge.net.nz/free-resources/tlc-workshop-may-2011 or http://bit.ly/kDoMAs and http://delicious.com/sablyth/webanalytics Give your website some TLC workshop www.commonknowledge.net.nz
    10. 10. e t. nz ge .n l ed kn ow m on .c om www

    ×