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Give your website some TLC webinar

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Here are slides from a webinar I presented on 23 March 2012. I talked about on a triad of usability techniques: web analytics, user testing and actively soliticiting feedback. The webinar was part of a series for NGO website managers in Aotearoa New Zealand.

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Give your website some TLC webinar

  1. 1. Give your website some TLC:a triad of usability techniquesStephen Blyth NGO webmasters webinar series 23 March 2012, via GoToWebinar
  2. 2. Start from scratch or add on? Give your website some TLC webinar www.commonknowledge.net.nz
  3. 3. What we’ll cover in the next 50 minutesSetting the sceneGetting insights from: a) Web analytics b) User testing c) Soliciting feedback Give your website some TLC webinar www.commonknowledge.net.nz
  4. 4. Who decides? a. You? b.Your manager c. Your committee or board? d. Your audience? e. Flip a coin? credit: flickr.com/photos/richardatuct Give your website some TLC webinar www.commonknowledge.net.nz
  5. 5. Websites still rock!! Give your website some TLC webinar www.commonknowledge.net.nz
  6. 6. Where should you give the love?Get insights from: credit: flickr.com/photos/h_is_for_homea) Web analyticsb) User testingc) Soliciting feedback Give your website some TLC webinar www.commonknowledge.net.nz
  7. 7. Web analytics - in a nutshellWhat is it? What’s it good for? Where to start?Purposeful collection Measurement and Choose a packageof statistics and reporting, including (eg Google Analytics,analyse of visitor traffic trends, impact of Yahoo, AWStats) marketing, whereUnderstand visitor people come from Decide on key sitepatterns and trends, ie goalswhat visitors do Understanding visitor patterns Play with metrics Identifying areas for Set up a dashboard improvement No good for understanding why Give your website some TLC webinar www.commonknowledge.net.nz
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  9. 9. Where should you give the love?Get insights from: credit: flickr.com/photos/horiavarlana) Web analyticsb) User testingc) Soliciting feedback Give your website some TLC webinar www.commonknowledge.net.nz
  10. 10. User testing - in a nutshellWhat is it? What’s it good for? Where to start?Getting real users to Getting an outside Next week in theundertake real tasks & perspective on your hallwayobserving what they websitedo 5 is the magic Gain insights into why numberUse paper or graphical people visit and whatmock-ups, or a they do once they’re Lots of commonswebsite prior to launch there sense free guidance material out thereRecording & analysingfeedback, then setting The hard bit ispriorities for tweaks, interpreting resultsbug fixes or contentadditions/ edits Give your website some TLC webinar www.commonknowledge.net.nz
  11. 11. ard that you mig ht be able to get You’ve he community orga nisation. Wheremoney for your would you go to find out?
  12. 12. A greatstartingplace Give your website some TLC webinar www.commonknowledge.net.nz
  13. 13. Where should you give the love?Get insights from: credit: flickr.com/photos/uk_parliamenta) Web analyticsb) User testingc) Soliciting feedback Give your website some TLC webinar www.commonknowledge.net.nz
  14. 14. Avinash Kaushik’s questions?What is the purpose of your visit to our websitetoday?Were you able to complete your task today?If you were not able to complete your task today,why not? Give your website some TLC webinar www.commonknowledge.net.nz
  15. 15. Soliciting feedback - in a nutshellWhat is it? What’s it good for? Where to start?Asking for feedback Understanding why Deciding on thefrom visitors people visit your questions you want to website ask - keep it short!About the whole site ingeneral, or sometimes Getting a sense of the Learning about pros &just pages or sections level of visitor cons of the different satisfaction ways of asking forShort or long surveys, feedback, eg pop-up,or just use smiley Collecting some embedded, etcfaces demographic info Recruiting people for more in-depth research Give your website some TLC webinar www.commonknowledge.net.nz
  16. 16. My TLC resources http://commonknowledge.net.nz/free- resources/tlc-webinar-23-3-12 or http://bit.ly/A60o5k and http://delicious.com/sablyth/webanalytics Give your website some TLC webinar www.commonknowledge.net.nz
  17. 17. e t. nz ge .n led kn ow m on .c om w ww

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