To raise the awareness of Swarovski Elements, Swarovski’s upscale crystal range, amongst a BtoC target audience, the brand joined forces with ELLE in exclusive association with the famous ELLE France fashion event: ELLE aime la mode*. This unprecedented, custom-made partnership was promoted by a powerful and integrated 360° media plan including print, web, mobile and tablet advertisements, and strong editorial support. *ELLE Loves Fashion:ELLE has always adored fashion. ELLE’s goal is to support and create more enthusiasm for the new wave of designers who are adding impetus to fashion with fresh perspectives and irresistible energy.