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Business Information module1


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Business Information module1

  1. 1. Business Information Universe International Summer School on Information Literacy , funded by CEI, 10-14 September 2007, Fermo, Italy Sabina Cisek, PhD Associate Professor Institute of Information and Library Science Jagiellonian University Krak o w, Poland [email_address] , [email_address]
  3. 3. Business Information Universe: the course objectives <ul><li>Familiarize participants with the concept and domain of business information </li></ul><ul><li>Give an overall presentation of the business information industry, services, sources and uses </li></ul><ul><li>Introduce selected business information resources – focusing on free-of-charge and Open Access Web-based services and sources </li></ul><ul><li>Show how to use business information sources (mainly – international in scope, in English) and provide opportunity for hands-on training </li></ul>
  4. 4. Business Information Universe: the course structure and content <ul><li>Module 1 : Introduction to Business Information </li></ul><ul><li>Module 2 : Seeking for business information – Web-based information resources </li></ul>
  5. 5. Business Information Universe: the course teaching-learning approach and training methods <ul><li>Assignments, demonstration, discussion, group-work, lecture, hands-on practice </li></ul>
  6. 6. Business Information Universe: very selected additional readings <ul><li>Research guides and tutorials </li></ul><ul><ul><li>BERA: Business and Economics Research Advisor. A Series of Guides to Business and Economics Topics by Library of Congress http:// </li></ul></ul><ul><ul><li>Intute: Virtual Training Suite http:// / </li></ul></ul><ul><li>Journals and weblogs </li></ul><ul><ul><li>„ Business Information Review”. Quarterly by Sage [paid] </li></ul></ul><ul><ul><li>ResourceShelf [free] </li></ul></ul>
  7. 7. MODULE 1: INTRODUCTION TO BUSINESS INFORMATION (BI) Training methods: lecture , demonstration and discussion
  8. 8. The Module 1 structure and content <ul><li>Meaning, definitions, terminology, characteristics and importance of business information </li></ul><ul><li>Business information needs and users </li></ul><ul><li>The business information industry: producers and providers of BI </li></ul><ul><li>General description and categorization of BI resources </li></ul>
  9. 9. Meanings of the term „business information” <ul><li>Business Information is a domain of activity that: </li></ul><ul><ul><li>involves – preparing/producing information sources; collecting, managing and giving access to them; finding, evaluating and using information, etc.; </li></ul></ul><ul><ul><li>includes – products (i.e. business information resources), services, systems, professionals, organizations, needs, users and uses, etc. </li></ul></ul><ul><li>Business information is a type of information </li></ul>
  10. 10. Definitions of business information <ul><li>(1) Information FOR (doing) business </li></ul><ul><ul><li>to make informed decisions – short-term, long-term, strategic </li></ul></ul><ul><ul><li>to enhance business, products, technology with current information </li></ul></ul><ul><ul><li>to gain profit, recognition and success </li></ul></ul><ul><li>(2) Information ABOUT business (and economics, and related issues) </li></ul>
  11. 11. Terminology <ul><li>Business information </li></ul><ul><li>Business and economics information </li></ul><ul><li>Business intelligence </li></ul><ul><li>Competitive intelligence </li></ul><ul><li>n early synonyms </li></ul>
  12. 12. Business information features <ul><li>Business information should be reliable, trustworthy, authenticated , current, up-to-date; but – historical data and controversial issues may also be needed </li></ul><ul><li>Business information is based on resources that are already published and made available </li></ul><ul><ul><li>Note a : that does not mean – these sources are always easily available </li></ul></ul><ul><ul><li>Note b : of course there are exceptions  </li></ul></ul>
  13. 13. Business i nformation area <ul><li>General business information resources = „starting points” </li></ul><ul><li>Company information </li></ul><ul><li>Financial information = investment information </li></ul><ul><li>Product and service information </li></ul><ul><li>Markets, marketing and trade information </li></ul><ul><li>Other </li></ul>
  14. 14. Business information needs, users and uses <ul><li>Who needs business information? What for? Why business information makes a difference? Why business information literacy is an advantage – for organizations and for everybody? </li></ul><ul><li>Discussion with the course participants </li></ul>
  15. 15. Business information needs, users and uses – who needs business information? <ul><li>In professional life </li></ul><ul><ul><ul><li>business enterprises </li></ul></ul></ul><ul><ul><ul><li>associations, not-for-profit organizations, NGOs </li></ul></ul></ul><ul><ul><ul><li>central and local governments, authorities </li></ul></ul></ul><ul><ul><ul><li>journalists, writers </li></ul></ul></ul><ul><ul><ul><li>researchers, scientists, students </li></ul></ul></ul><ul><ul><ul><li>advisers, brokers, lawyers </li></ul></ul></ul><ul><li>In private life: everybody </li></ul><ul><ul><ul><li>anybody who wants to set up a business </li></ul></ul></ul><ul><ul><ul><li>buyers </li></ul></ul></ul><ul><ul><ul><li>credit takers </li></ul></ul></ul><ul><ul><ul><li>complaining clients </li></ul></ul></ul><ul><ul><ul><li>investors </li></ul></ul></ul><ul><ul><ul><li>job seekers </li></ul></ul></ul><ul><ul><ul><li>tax payers </li></ul></ul></ul>
  16. 16. The Business Information Industry: producers and providers of BI (I) <ul><li>Non-commercial: </li></ul><ul><ul><li>International organizations, like European Union, OECD, United Nations, for example </li></ul></ul><ul><ul><ul><li>Your Europe – Business [by EU European Commission] http:// </li></ul></ul></ul><ul><ul><ul><li>Euro Info Centres [by EU] http:// </li></ul></ul></ul><ul><ul><li>Governments’ bodies, administration, local authorities </li></ul></ul><ul><ul><ul><li>Ministry of Finance of Republic of Albania http:// / </li></ul></ul></ul><ul><ul><ul><li>Republic of Macedonia Ministry of Finance http:// </li></ul></ul></ul>
  17. 17. The Business Information Industry: producers and providers of BI (I I ) <ul><ul><li>Libraries (academic, government, public), librarians, for example </li></ul></ul><ul><ul><ul><li>Buffalo & Erie County Public Library – Reference Desk – Business and Finance http:// </li></ul></ul></ul><ul><ul><ul><li>Harvard Business School Baker Library http:// /guides/ </li></ul></ul></ul><ul><ul><li>NGOs </li></ul></ul><ul><ul><li>Professional associations, chambers o f commerce </li></ul></ul><ul><ul><li>Universities, other educational/research institutions, scholars, students </li></ul></ul><ul><ul><li>Volunteers, enthusiasts </li></ul></ul>
  18. 18. The Business Information Industry: Producers and Providers of BI (III) <ul><li>Commercial: </li></ul><ul><ul><li>Commercial publishers and providers of BI resources, for example – </li></ul></ul><ul><ul><ul><li>Dun & Bradstreet </li></ul></ul></ul><ul><ul><ul><li>Internet Securities, Inc. (trading as ISI Emerging Markets), </li></ul></ul></ul><ul><ul><ul><li>Wiley </li></ul></ul></ul><ul><ul><li>Corporate intelligence centers </li></ul></ul><ul><ul><ul><li>see The Society of Competitive Intelligence Professionals (SCIP) / </li></ul></ul></ul><ul><ul><li>Information brokers = independent information professionals </li></ul></ul><ul><ul><ul><li>see the Association of Independent Information Professionals (AIIP) </li></ul></ul></ul><ul><ul><li>Journals, for example </li></ul></ul><ul><ul><ul><li>„ The Economist” </li></ul></ul></ul>
  19. 19. The business information sources <ul><li>There exists a great amount of business information sources </li></ul><ul><li>Where and how to find them? </li></ul><ul><li>How to read and understand them? </li></ul><ul><li>How to evaluate them? </li></ul><ul><li>How to use them? </li></ul>
  20. 20. The business information sources: categorization (I) <ul><li>By financial barriers / availability of information </li></ul><ul><ul><li>Free information, for example: </li></ul></ul><ul><ul><ul><li>CIA World Factbook ; </li></ul></ul></ul><ul><ul><ul><li>Intute: social sciences: business http:// / </li></ul></ul></ul><ul><ul><li>Commercial information – sold to the public, for example: Business Source Complete (EBSCOhost) </li></ul></ul><ul><ul><li>Proprietary information – not available, trade secrets </li></ul></ul>
  21. 21. The business information sources: categorization (II) <ul><li>Note </li></ul><ul><ul><li>There are numerous commercial sources – databases, directories, etc. that are available online: </li></ul></ul><ul><ul><ul><li>partly free – basic information </li></ul></ul></ul><ul><ul><ul><li>partly free – but you have to register or subscribe </li></ul></ul></ul><ul><ul><ul><li>partly as paid services, for fee </li></ul></ul></ul><ul><ul><li>Examples: </li></ul></ul><ul><ul><ul><li>http:// / </li></ul></ul></ul><ul><ul><ul><li> </li></ul></ul></ul>
  22. 22. The business information sources: categorization (III) <ul><li>By producer/provider status (formality) </li></ul><ul><ul><li>official (by government) </li></ul></ul><ul><ul><li>non-official (by commercial provider) </li></ul></ul><ul><li>By format </li></ul><ul><ul><li>electronic (online and offline), print, people </li></ul></ul><ul><li>By level of processing </li></ul><ul><ul><li>primary sources </li></ul></ul><ul><ul><li>secondary sources </li></ul></ul><ul><ul><li>tertiary sources </li></ul></ul>
  23. 23. The business information sources: categorization (IV) <ul><li>Online electronic sources – by type of website </li></ul><ul><ul><li>General-purpose (global and local) search engines, meta-search services, catalogs, portals </li></ul></ul><ul><ul><li>Specialized search tools (for example – „harvesting” services, Deep Web directories) </li></ul></ul><ul><ul><li>Quality-controlled subject/information gateways, vertical portals </li></ul></ul><ul><ul><li>Full-text resources – archives, e-journals, digital libraries, repositories </li></ul></ul><ul><ul><li>Web 2.0 forms – blogs, wikis, etc. </li></ul></ul><ul><ul><li>Databases online </li></ul></ul><ul><ul><li>Institutions’ and organizations’ Websites </li></ul></ul><ul><ul><li>… </li></ul></ul>
  24. 24. MODULE 2: SEEKING FOR BUSINESS INFORMATION – WEB-BASED INFORMATION RESOURCES Training methods: assignments, demonstration, discussion, group-work, elements of lecture, hands-on practice
  25. 25. The Module 2 structure and content <ul><li>Seeking for business information – Web-based information resources </li></ul><ul><ul><ul><li>Part A: Getting started </li></ul></ul></ul><ul><ul><ul><li>Part B: Company information </li></ul></ul></ul><ul><ul><ul><li>Part C: Financial information </li></ul></ul></ul><ul><ul><ul><li>Part D: Product and service information </li></ul></ul></ul><ul><ul><ul><li>Part E: Markets, marketing and international trade information </li></ul></ul></ul>