Could you write an e book

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A brief guide on how to write an e-book as part of your profile building strategy

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Could you write an e book

  1. 1. Part of the Series: Hate Selling? Build Profile Instead<br />Could you write an e-book?<br />I wrote an e-book and you can too<br />A very brief guide<br />By Susan Abbott<br />
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  3. 3. Basic format of an e-book<br />Look to the master – Seth Godin: http://www.squidoo.com/howtomakeanEbook<br />Write something worth reading<br />Write it in Word or other word processor<br />Use landscape layout<br />Change page size to 8” wide x 6” high<br />Use a legible font for the body<br />Use a headline font with bravado<br />Save it as a PDF<br />Post it on your blog and give it away so it spreads your ideas<br />Use a creative commons license: www.creativecommons.org<br />
  4. 4. Copyright protection exists without registering<br />Creative Commons License<br />Purchase a license from a stock-art organization. Protect yourself further by referencing the source<br />
  5. 5. Make your own template in Word with a nice header and footer<br />Match the writing style to your personality<br />To see the whole e-book, download it from www.customercrossroads.com or www.abbottresearch.com<br />
  6. 6. My Learning<br />Great feedback  feels nice<br />Many clients downloaded  looks like it may have worked<br />Click-through tracking on Constant Contact<br />Courage  to try more<br />But  no one called with a project (yet)<br />Next time:<br />Assume I will want to print and bind some copies for some people<br />Therefore, create in format that is easy to print to (not 8”wide x 6” high)<br />Next time, maybe I would go with a half-sheet instead. Still works on screen, but is a standard page size<br />Don’t create the cover graphic in PowerPoint<br />It works fine online, but doesn’t print well after converting into a JPEG<br />I’m currently reworking it in Photoshop Elements<br />
  7. 7. What ideas does this give you?<br />
  8. 8. A free e-book about e-books<br />http://www.niche2.com/free-ebook/giveaway-free-ebook.pdf, by Dr. Mani Sivasubramanian<br />Says there are five models of e-book giveaways<br />Problem + solution: focus on a problem faced by a large part of your target audience<br />Recipe + ingredients: e.g. how to grow a rose garden, where to buy supplies<br />Parallel paths, one free one paid: solution is fully outlined, but paid option directs reader to a specific service. E.g. search engine optimization is a lot of work, even if you know how. <br />Teach and do: teach people how to do something, offer to do it for them. A reputation builder rather than revenue generator<br />Case study: e.g. how you lost 30 pounds and changed your whole life by using a certain product<br />
  9. 9. The Seven Hallmarks of Compelling Intellectual Capital<br />Competing on Thought Leadership: The Seven Hallmarks of Compelling Intellectual Capital, by Bob Buday and Bernie Thiel<br />Getting high-level executive attention that, ideally, results in business depends upon a firm’s ability to powerfully differentiate its expertise and substantiate its client results.<br />Powerful points of view address the most pressing business issues in the most unique way and with the highest level of demonstrated success. In today’s accelerating, increasingly complex, and high-stakes business world, executives are more receptive than ever to new, effective ways for addressing critical problems.<br />Focus – a single fundamental message<br />Novelty – a unique diagnosis of problem or solution<br />Relevance – meets critical and specific market need<br />Validity – proving that the solution you offer is effective<br />Practicality – demonstrating your solution can be implemented<br />Rigor – having tight, consistent logic<br />Clarity – making a clear argument with words and concepts that are easy to understand<br />
  10. 10. How to sell or deliver your e-book from your website<br />http://www.ehow.com/how_4584874_sell-deliver-ebook-automatically-website.html<br />Basically explains how to use a service called e-junkie<br />Alternatives<br />Use a contact manager like Constant Contact iContact or AWeber to deliver the product via e-mail<br />Give people the address to download the e-book from your website or blog<br />

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