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The professional resume of Sebastian W. James

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  1. 1. SEBASTIAN W. JAMES Evanston, IL ½773.879.3538 ½ | COMMUNICATIONS PROFESSIONAL A well-rounded marketing and social media marketing professional. Comfortable with using print, radio, TV, PR, web and social media to help achieve organizational goals. A few highlights: Electronic and Print Direct Response Marketing As a Field Marketing Manager, was responsible for all aspects of direct response advertising campaign offer and message—copywriting, buying and analytics. Increased per-market average weekly sales by 50%. CATV Marketing As an Account Executive for a small CATV Local Access channel, was the Creator and Executive Producer of “House & Home” a 30-minute real estate listings and information show. Aired in over 100,000 Northwest Indiana households from 6/93 to 12/96. Public Relations As a Promotions Manager for a small PBS channel, executed promotional print campaigns that helped the station reach or exceed fundraising goals in 4 successive fundraising drives. Email and Web Marketing As a Digital Marketing manager, developed the “56 Days to Victory” email and web display advertising campaign for a winning political campaign. Social Media Marketing As Deputy Director of New Media, managed multiple social media channels, including Twitter, Facebook, and Foursquare. Followed best practices on analytics to increase engagement rates. Launched a crowdsourcing website where residents could provide ideas on improving county government. CAREER HISTORY TransUnion, Chicago, IL 2016 to Present Freelance Communications & Marketing Writer Writer for a leading credit information and financial information management services company, tasked with authoring corporate communications, blog posts and whitepapers. CivicBlue, Blue1647, Chicago, IL 2015 to 2016 Program Director Contract program director for revolutionary entrepreneurship and technology innovation center, tasked with development of the program’s implemented curriculum, website, community engagement strategy and social media strategy. § Collaborated in the successful development of the “CivicBLUE Curriculum”, a 9-week seminar program on improving data skills & technology for local business and nonprofit community organizations. § Organized and implemented a monthly fundraising campaign team, called the “BLUE Team.” § Planned and generated a working model for “The BLUE Store”, designed to be an e-commerce program featuring member products and services. Cook County Government – Bureau of Technology, Chicago, IL 2010 to 2014 Deputy Communications Director Director of New Media, tasked with integrating web, digital and social media channels to communicate the value, missions and successes of Cook County Government to residents. § Launched “Cook County Blog”, the first one-stop-source for county news and updates for residents. Site demonstrate the rage of issues for which the county is a stakeholder. § Collected and analyzed web and social media analytics using Google Analytics, Webmaster Tools, Twitter and Facebook. Conclusions were folded into message testing and ultimately informed updated best practices. § Initiated the “Cook County Good Ideas” community engagement platform, which gave residents the opportunity to share ideas, initiatives, reviews, polls and open discussions amongst themselves. § Modernized community outreach through live-streaming and live-Tweeting meetings and events. § Started “Cook County Good Ideas” crowdsourcing platform to invite resident ideas and interaction.
  2. 2. SEBASTIAN W. JAMES Preckwinkle for President / Cook County Transition, Chicago, IL 2010 Digital Marketing Manager Drafted and deployed electronic campaign correspondence, and utilized proprietary content and data management systems which resulted in a $4 million dollar county-wide political campaign win. § Leveraged AdWords and created keyword-based, pay per click search and display advertising campaigns that led visitors to custom landing pages optimized by issue. § Managed an intern team, who executed social media posting by utilizing, which ensured consistent voice and timely posting across all campaign social media channels. § Key collaborator among SEIU team, selected to manage an external vendor for the “Hate vs. Hope” get- out-the- vote web and social media campaign, optimized for display and advertising, completed within the $30k budget. Hybrid and Electric Car News and Auto Tech Today, Chicago, IL 2008 to 2016 Publisher Sustained these hobby websites and related social media outlets, geared toward green automobiles, green motorsports, connected car, and automotive technology. § Established social media presences on Facebook, Twitter, Flickr and YouTube—over 3,000 total followers § From 2014-15 wrote 300+ posts, optimized for SEO, utilizing video and image slideshows to aid content consumption. § Registered media representative for 10 automotive manufacturers, Formula E racing, World Endurance Championship racing, and partner of varied automotive and transportation startups used to write posts regarding hybrid bikes, connected car technology and hypermiling. Whitehall Jewelers, Chicago, IL 2007 to 2008 Independent, Contract Production Manager Print production manager for a 320 retail store company, charged with point-of-purchase materials, direct mail, in-store signage and select print / marketing projects exclusive. § Spearheaded reform of advertising project management, internal/external vendor management and collaboration; resulting in less organizational stress around campaign deadlines. § Developed, managed and maintained a new master production schedule to aid Marketing, Store Operations and Merchandising meet internal deadlines. § Implemented changes for submission of printer files led to an increase in timeliness within the first 45 days, and reduced / eliminated freelancing and shipping costs. JC Whitney, Chicago, IL 2004 to 2007 Production Manager Catalog Production department manager, responsible for all outsourced end-to-end print production, postal, catalog logistics, print and paper vendor management. § Initiated standardized trim sizes and paper stocks, which resulted in increased leverage with paper suppliers and the number of books eligible for carrier presort, thereby decreasing postage rates and expediting delivery. § Standardizing trim sizes also allowed a migration to co-binding; which allowed for company savings of $200k in printing and paper for 2006, and $20k in distribution costs. § In 2006, negotiated paper supplier contracts which lowered costs by $2.50 per hundred-weight (cwt), and $2.50/cwt in 2007. Various Independent Advertising Contractor Projects, Chicago, IL 1992-1998 Freelance § Served as a Media Strategy Advisor for 11 political campaigns in Porter County, IN and Cook County, IL. Wrote TV, print and radio creative, managed TV production teams, directed radio advertising § Served as Traffic Manager for a Holt, Reinhart and Winston 6th Grade history textbook project § Completed writing projects for various clients including the Association House’s “Salsa in the City” fundraiser, the “Brazilian Carnaval ‘96,” the Chicago Latino Film Festival, and the Indiana Association of Job Search Trainers
  3. 3. SEBASTIAN W. JAMES Multimedia Cablevision, Valparaiso, IN 1990-1992 Account Executive § First to develop a new revenue stream for a countywide leased cable television leased access channel by maximizing the use of a 3-camera studio and CATV access channel. Created and/or produced TV shows, infotainment, and commercials. § Creator and Executive Producer of “House & Home” a 30-minute real estate listings and information show. Aired in over 100,000 Northwest Indiana households from 6/93 to 12/96. Developed pricing, ad packages, and evangelized the show to the local real estate community. After my departure, in 1995 the show was picked up by cable systems in Lake County, expanding its reach § Creator, Producer and Host of “JobNet”, the county’s only employment television show. The show became a critical part of the communications plan of Kankakee Valley Workforce Development, a Northwest Indiana division of the Indiana Department of Employment. In 1994, was recognized as an “Outstanding Community Contributor” § Developed production and airtime packages for local businesses and political organizations WYIN-56, Merrillville, IN 1992-1993 Account Executive Responsible for communications and outreach for a Northwest Indiana public television station. Occasional presenter on nightly 30-minute news show. § Executed promotional print campaigns that helped the station reach or exceed fundraising goals in 4 successive fundraising drives § Expanded community outreach, including station participation in local board memberships, essay contests, parades, tours, Career Day programs, and volunteers. First to involve station with involving on-air personalities in parades § Collaborated with local school systems to implement “Mathline,” a PBS/National Council of Teachers of Mathematics-sponsored online and video professional development program for middle school mathematics teachers § On-air personality for fundraisers and “What’s Happening in Northwest Indiana,” a nightly feature that focused on local entertainment and events New Buffalo Times, New Buffalo, MI 1992-1993 Editor Freelance editor covering local government and high school sports beats in Southwest Michigan. New Buffalo, New Buffalo Township, Union Pier, Sawyer, and Three Oaks. WAJI 95.1fm, Ft. Wayne, IN 1989-1990 Account Executive Radio advertising sales for an Adult Contemporary radio station. WYIN-56, Michigan City, IN; Ft. Wayne, IN; Grand Rapids, MI 1987-1989 Field Marketing Manager Managed advertising and marketing management for an 8-unit chain of franchised weight loss centers. Responsible for all aspects of direct response advertising campaign offer and message. § Leveraged direct response copywriting best practices to create compelling advertising messages across traditional media platforms of newspaper, radio and TV. Leveraged analytics to quantify and track results of weekly campaigns § Created “Sister Katherine” radio campaign featuring an actual nun on a weight loss program. The campaign helped increase in-market average weekly sales by 50%. § Managed a $250,000 advertising budget § Created “All the Weight You Can Lose for the Price of a Ten Pound Program” radio campaign for all markets. Doubled call volume, increased average program price, and lowered cost per lead and cost per sale § Wrote all advertising copy used for ads at 12 radio stations, 8 newspapers, and contributed to franchise-supplied copy at 3 TV stations
  4. 4. SEBASTIAN W. JAMES EDUCATION & CERTIFICATIONS Bachelor of Arts in Political Science | VALPARAISO UNIVERSITY, Valparaiso, IN Integrated Marketing Certification | UNIVERSITY OF CHICAGO, Chicago, IL Twitter Flight School | Twitter, San Francisco, CA