SEBASTIAN W. JAMES
Evanston, IL ½773.879.3538 ½ email@example.com
http://www.sebastianwjames.me/ | http://www.linkedin.com/in/sebastianjames
A well-rounded marketing and social media marketing professional. Comfortable with using print, radio, TV, PR, web and
social media to help achieve organizational goals. A few highlights:
Electronic and Print Direct Response Marketing
As a Field Marketing Manager, was responsible for all aspects of direct response advertising campaign offer and message—copywriting, buying and
analytics. Increased per-market average weekly sales by 50%.
As an Account Executive for a small CATV Local Access channel, was the Creator and Executive Producer of “House & Home” a 30-minute real estate
listings and information show. Aired in over 100,000 Northwest Indiana households from 6/93 to 12/96.
As a Promotions Manager for a small PBS channel, executed promotional print campaigns that helped the station reach or exceed fundraising goals in 4
successive fundraising drives.
Email and Web Marketing
As a Digital Marketing manager, developed the “56 Days to Victory” email and web display advertising campaign for a winning political campaign.
Social Media Marketing
As Deputy Director of New Media, managed multiple social media channels, including Twitter, Facebook, and Foursquare. Followed best practices on
analytics to increase engagement rates. Launched a crowdsourcing website where residents could provide ideas on improving county government.
TransUnion, Chicago, IL 2016 to Present
Freelance Communications & Marketing Writer
Writer for a leading credit information and financial information management services company, tasked with authoring
corporate communications, blog posts and whitepapers.
CivicBlue, Blue1647, Chicago, IL 2015 to 2016
Contract program director for revolutionary entrepreneurship and technology innovation center, tasked with development
of the program’s implemented curriculum, website, community engagement strategy and social media strategy.
§ Collaborated in the successful development of the “CivicBLUE Curriculum”, a 9-week seminar program on improving
data skills & technology for local business and nonprofit community organizations.
§ Organized and implemented a monthly fundraising campaign team, called the “BLUE Team.”
§ Planned and generated a working model for “The BLUE Store”, designed to be an e-commerce program featuring
member products and services.
Cook County Government – Bureau of Technology, Chicago, IL 2010 to 2014
Deputy Communications Director
Director of New Media, tasked with integrating web, digital and social media channels to communicate the value, missions
and successes of Cook County Government to residents.
§ Launched “Cook County Blog”, the first one-stop-source for county news and updates for residents. Site
demonstrate the rage of issues for which the county is a stakeholder.
§ Collected and analyzed web and social media analytics using Google Analytics, Webmaster Tools, Twitter and
Facebook. Conclusions were folded into message testing and ultimately informed updated best practices.
§ Initiated the “Cook County Good Ideas” community engagement platform, which gave residents the opportunity to
share ideas, initiatives, reviews, polls and open discussions amongst themselves.
§ Modernized community outreach through live-streaming and live-Tweeting meetings and events.
§ Started “Cook County Good Ideas” crowdsourcing platform to invite resident ideas and interaction.
SEBASTIAN W. JAMES
Preckwinkle for President / Cook County Transition, Chicago, IL 2010
Digital Marketing Manager
Drafted and deployed electronic campaign correspondence, and utilized proprietary content and data management
systems which resulted in a $4 million dollar county-wide political campaign win.
§ Leveraged AdWords and created keyword-based, pay per click search and display advertising campaigns that led
visitors to custom landing pages optimized by issue.
§ Managed an intern team, who executed social media posting by utilizing Ping.fm, which ensured consistent voice
and timely posting across all campaign social media channels.
§ Key collaborator among SEIU team, selected to manage an external vendor for the “Hate vs. Hope” get- out-the-
vote web and social media campaign, optimized for display and advertising, completed within the $30k budget.
Hybrid and Electric Car News and Auto Tech Today, Chicago, IL 2008 to 2016
Sustained these hobby websites and related social media outlets, geared toward green automobiles, green motorsports,
connected car, and automotive technology.
§ Established social media presences on Facebook, Twitter, Flickr and YouTube—over 3,000 total followers
§ From 2014-15 wrote 300+ posts, optimized for SEO, utilizing video and image slideshows to aid content
§ Registered media representative for 10 automotive manufacturers, Formula E racing, World Endurance
Championship racing, and partner of varied automotive and transportation startups used to write posts regarding
hybrid bikes, connected car technology and hypermiling.
Whitehall Jewelers, Chicago, IL 2007 to 2008
Independent, Contract Production Manager
Print production manager for a 320 retail store company, charged with point-of-purchase materials, direct mail, in-store
signage and select print / marketing projects exclusive.
§ Spearheaded reform of advertising project management, internal/external vendor management and collaboration;
resulting in less organizational stress around campaign deadlines.
§ Developed, managed and maintained a new master production schedule to aid Marketing, Store Operations and
Merchandising meet internal deadlines.
§ Implemented changes for submission of printer files led to an increase in timeliness within the first 45 days, and
reduced / eliminated freelancing and shipping costs.
JC Whitney, Chicago, IL 2004 to 2007
Catalog Production department manager, responsible for all outsourced end-to-end print production, postal, catalog
logistics, print and paper vendor management.
§ Initiated standardized trim sizes and paper stocks, which resulted in increased leverage with paper suppliers and
the number of books eligible for carrier presort, thereby decreasing postage rates and expediting delivery.
§ Standardizing trim sizes also allowed a migration to co-binding; which allowed for company savings of $200k in
printing and paper for 2006, and $20k in distribution costs.
§ In 2006, negotiated paper supplier contracts which lowered costs by $2.50 per hundred-weight (cwt), and
$2.50/cwt in 2007.
Various Independent Advertising Contractor Projects, Chicago, IL 1992-1998
§ Served as a Media Strategy Advisor for 11 political campaigns in Porter County, IN and Cook County, IL. Wrote TV,
print and radio creative, managed TV production teams, directed radio advertising
§ Served as Traffic Manager for a Holt, Reinhart and Winston 6th Grade history textbook project
§ Completed writing projects for various clients including the Association House’s “Salsa in the City” fundraiser, the
“Brazilian Carnaval ‘96,” the Chicago Latino Film Festival, and the Indiana Association of Job Search Trainers
SEBASTIAN W. JAMES
Multimedia Cablevision, Valparaiso, IN 1990-1992
§ First to develop a new revenue stream for a countywide leased cable television leased access channel by
maximizing the use of a 3-camera studio and CATV access channel. Created and/or produced TV shows,
infotainment, and commercials.
§ Creator and Executive Producer of “House & Home” a 30-minute real estate listings and information show. Aired in
over 100,000 Northwest Indiana households from 6/93 to 12/96. Developed pricing, ad packages, and
evangelized the show to the local real estate community. After my departure, in 1995 the show was picked up by
cable systems in Lake County, expanding its reach
§ Creator, Producer and Host of “JobNet”, the county’s only employment television show. The show became a critical
part of the communications plan of Kankakee Valley Workforce Development, a Northwest Indiana division of the
Indiana Department of Employment. In 1994, was recognized as an “Outstanding Community Contributor”
§ Developed production and airtime packages for local businesses and political organizations
WYIN-56, Merrillville, IN 1992-1993
Responsible for communications and outreach for a Northwest Indiana public television station. Occasional presenter on
nightly 30-minute news show.
§ Executed promotional print campaigns that helped the station reach or exceed fundraising goals in 4 successive
§ Expanded community outreach, including station participation in local board memberships, essay contests, parades,
tours, Career Day programs, and volunteers. First to involve station with involving on-air personalities in parades
§ Collaborated with local school systems to implement “Mathline,” a PBS/National Council of Teachers of
Mathematics-sponsored online and video professional development program for middle school mathematics
§ On-air personality for fundraisers and “What’s Happening in Northwest Indiana,” a nightly feature that focused on
local entertainment and events
New Buffalo Times, New Buffalo, MI 1992-1993
Freelance editor covering local government and high school sports beats in Southwest Michigan. New Buffalo, New
Buffalo Township, Union Pier, Sawyer, and Three Oaks.
WAJI 95.1fm, Ft. Wayne, IN 1989-1990
Radio advertising sales for an Adult Contemporary radio station.
WYIN-56, Michigan City, IN; Ft. Wayne, IN; Grand Rapids, MI 1987-1989
Field Marketing Manager
Managed advertising and marketing management for an 8-unit chain of franchised weight loss centers. Responsible for all
aspects of direct response advertising campaign offer and message.
§ Leveraged direct response copywriting best practices to create compelling advertising messages across traditional
media platforms of newspaper, radio and TV. Leveraged analytics to quantify and track results of weekly
§ Created “Sister Katherine” radio campaign featuring an actual nun on a weight loss program. The campaign helped
increase in-market average weekly sales by 50%.
§ Managed a $250,000 advertising budget
§ Created “All the Weight You Can Lose for the Price of a Ten Pound Program” radio campaign for all markets.
Doubled call volume, increased average program price, and lowered cost per lead and cost per sale
§ Wrote all advertising copy used for ads at 12 radio stations, 8 newspapers, and contributed to franchise-supplied
copy at 3 TV stations
SEBASTIAN W. JAMES
EDUCATION & CERTIFICATIONS
Bachelor of Arts in Political Science | VALPARAISO UNIVERSITY, Valparaiso, IN
Integrated Marketing Certification | UNIVERSITY OF CHICAGO, Chicago, IL
Twitter Flight School | Twitter, San Francisco, CA