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Women, Wellness &  the EconomyResults of the 2010 Survey
We Wanted to Know How the changing economy was affecting women‟s well-being How, if at all, the economy was impacting the ...
Challenging our cultural ideas about “health and wellness”
Challenging our cultural ideas about “health and wellness”
October 2009               Wellness Was Holding It Together               1. Trying to adapt               2. Surviving th...
September 27, 2010
92% feel affectedby the economy                  10% feel more                 negatively affected                    than...
LESS           Sadness            Anger          Depression            FearMOREContent
OK is the new great.—Michele Norris, speaking on Meet the Press, October 31, 2010
I am becoming aware that I have a choice dealingwith my feelings in a healthy way, or not.                                ...
Her #1     Priority                                 Health and WellnessI‟ve made several healthy changes lately, but I kno...
A fresh focus    Wellness is taking care of MYSELF .
Welcome to the"Me-Covery"
What The Me-covery Means to Her1. Choosing to eat right2. Investing in physical fitness3. Caring for her health4. Looking ...
Shes Trying to Create a Healthy Balance    I‟m getting rid of the word „diet‟ and just concentrating on    healthy choices.
54%buying morehealthy food+17 from 2009                47%                Choosing to buy                 organic foods   ...
Organic foods are so expensive. But I continue to buyorganic milk, eggs, fruits and vegetables.
Even Those Hit Hardest Are Making Healthier Choices              Giving Up Fast Food     People most  affected by the    e...
What The Me-covery Means to Her1. Choosing to eat right2. Investing in physical fitness3. Caring for her health4. Looking ...
48%                   working out more                     on their own37%working out more  at the gym
Getting Inspiration Online …                               Downloading new music is the easiest way                       ...
And Making Workout Time, Social Time   We work really hard, and we burn calories laughing!
What The Me-covery Means to Her1. Choosing to eat right2. Investing in physical fitness3. Caring for her health4. Looking ...
86%doing medicalresearch on their own   +47 since 2009
But Re-Investing Trust in MDs Again   74%     rely on their    doctor‟s advice    +22 since 2009                          ...
And While More of Us Are Taking Our Medicine…                   64%                   buying Rx meds                   +16...
Were Also Turning To Other Forms of Care    16%                                        14%    are using more              ...
What The Me-covery Means to Her1. Choosing to eat right2. Investing in physical fitness3. Caring for her health4. Looking ...
What you see in terms of organic growth is        oral care and personal care.—Ian Cook, Chairman, CEO and President, Colg...
47%   buying morehair-care products  +30 since 2009
45%   buying moreskin-care products +16 since 2009
51%   buying moreoral-care products +16 since 2009
But Where She Shops Has Shifted        Health and beauty product manufacturers and retailers        need to know what‟s im...
What The Me-covery Means to Her1. Choosing to eat right2. Investing in physical fitness3. Caring for her health4. Looking ...
40%satisfied-- even thrilled!                    52%                    committed to                     finding fun
Saving For a Splurge                                         35%                                          considering     ...
Turning At-home Evenings Into Events For Family…    Our strategy for adding more fun is to focus on doing    things togeth...
Or Just For Two  24% are using products  to enhance their      sex lives   +17 since 2009     We‟re trying to focus on hav...
She‟s Finding the Fun in Her New Approach    Life is more fun when you enjoy the moment, instead    of worrying about what...
And Living With a Healthier Attitude    Life is more fun when you have a positive    outlook and family and friends who ke...
The Me-covery Is About TakingMatters in Her Own Two Hands
She‟s …  1.   Nutritionally, more selective  2.   Physically, more inspiredEmotionally, more centered  3. Medically, more ...
What Does This Mean For You?Be a part of her new Me-conomy
Remember: Shes Putting Herself on her ListTaking responsibility   • Health & wellness is #1   • Putting a priority on prev...
Let’s Help Her Achieve Her Me-covery,Together
THANK YOU
Appendix
MethodologyResearch was conducted via an online survey in August, 2010 Hosted by Vision Critical, an independent research ...
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Me-covery survey 2011

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Women, wellness and the economy

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Me-covery survey 2011

  1. Women, Wellness & the EconomyResults of the 2010 Survey
  2. We Wanted to Know How the changing economy was affecting women‟s well-being How, if at all, the economy was impacting the health priorities of womenHow We Did It An online survey of 800 women across the United States
  3. Challenging our cultural ideas about “health and wellness”
  4. Challenging our cultural ideas about “health and wellness”
  5. October 2009 Wellness Was Holding It Together 1. Trying to adapt 2. Surviving the day 3. Sleeping through the night
  6. September 27, 2010
  7. 92% feel affectedby the economy 10% feel more negatively affected than in 2009
  8. LESS Sadness Anger Depression FearMOREContent
  9. OK is the new great.—Michele Norris, speaking on Meet the Press, October 31, 2010
  10. I am becoming aware that I have a choice dealingwith my feelings in a healthy way, or not. 64% committed to positive change
  11. Her #1 Priority Health and WellnessI‟ve made several healthy changes lately, but I know thatthere is room to grow!
  12. A fresh focus Wellness is taking care of MYSELF .
  13. Welcome to the"Me-Covery"
  14. What The Me-covery Means to Her1. Choosing to eat right2. Investing in physical fitness3. Caring for her health4. Looking good… To feel good.5. Putting some more fun in her life!
  15. Shes Trying to Create a Healthy Balance I‟m getting rid of the word „diet‟ and just concentrating on healthy choices.
  16. 54%buying morehealthy food+17 from 2009 47% Choosing to buy organic foods more often +18 from 2009
  17. Organic foods are so expensive. But I continue to buyorganic milk, eggs, fruits and vegetables.
  18. Even Those Hit Hardest Are Making Healthier Choices Giving Up Fast Food People most affected by the economy who 74% are buying less fast food (%) 41% 2009 2010
  19. What The Me-covery Means to Her1. Choosing to eat right2. Investing in physical fitness3. Caring for her health4. Looking good… To feel good.5. Putting some more fun in her life!
  20. 48% working out more on their own37%working out more at the gym
  21. Getting Inspiration Online … Downloading new music is the easiest way to add fun to my workouts I try new workout videos through Netflix I recently bought the Wii and am trying out different routines I am investing in an MP3 player so that I can listen to books while I walk
  22. And Making Workout Time, Social Time We work really hard, and we burn calories laughing!
  23. What The Me-covery Means to Her1. Choosing to eat right2. Investing in physical fitness3. Caring for her health4. Looking good… To feel good.5. Putting some more fun in her life!
  24. 86%doing medicalresearch on their own +47 since 2009
  25. But Re-Investing Trust in MDs Again 74% rely on their doctor‟s advice +22 since 2009 79% see their doctor regularly +21 since 2009
  26. And While More of Us Are Taking Our Medicine… 64% buying Rx meds +16 since 2009 48% buying more vitamins +27 since 2009
  27. Were Also Turning To Other Forms of Care 16% 14% are using more are using alternative OTCs to treat medicine more often physical to treat physical problems problems
  28. What The Me-covery Means to Her1. Choosing to eat right2. Investing in physical fitness3. Caring for her health4. Looking good… To feel good.5. Putting some more fun in her life!
  29. What you see in terms of organic growth is oral care and personal care.—Ian Cook, Chairman, CEO and President, Colgate-Palmolive, October 28, 2010
  30. 47% buying morehair-care products +30 since 2009
  31. 45% buying moreskin-care products +16 since 2009
  32. 51% buying moreoral-care products +16 since 2009
  33. But Where She Shops Has Shifted Health and beauty product manufacturers and retailers need to know what‟s important to consumers: value for money and high quality products that enable them to look good, despite life‟s pressures.—Nielsen Global Health & Beauty Trends. September 17, 2010 70% Buying skin/beauty products from drug stores, grocery and mass retailers + 25 since 2009
  34. What The Me-covery Means to Her1. Choosing to eat right2. Investing in physical fitness3. Caring for her health4. Looking good… To feel good.5. Putting some more fun in her life!
  35. 40%satisfied-- even thrilled! 52% committed to finding fun
  36. Saving For a Splurge 35% considering a vacation I havent taken a vacation or „wasted‟ money on myself in over ten years. Ive decided to save a little at a time, and go.
  37. Turning At-home Evenings Into Events For Family… Our strategy for adding more fun is to focus on doing things together, like renting movies and watching them together.
  38. Or Just For Two 24% are using products to enhance their sex lives +17 since 2009 We‟re trying to focus on having more frequent sex.
  39. She‟s Finding the Fun in Her New Approach Life is more fun when you enjoy the moment, instead of worrying about what could have been.
  40. And Living With a Healthier Attitude Life is more fun when you have a positive outlook and family and friends who keep your spirits high.
  41. The Me-covery Is About TakingMatters in Her Own Two Hands
  42. She‟s … 1. Nutritionally, more selective 2. Physically, more inspiredEmotionally, more centered 3. Medically, more activeFinancially, more balanced good 4. Aesthetically, ready to look again 5. And ready to find fun in her life!
  43. What Does This Mean For You?Be a part of her new Me-conomy
  44. Remember: Shes Putting Herself on her ListTaking responsibility • Health & wellness is #1 • Putting a priority on prevention • Making a commitment to manageable goalsRe-evaluating her choices • Signaling renewed confidence • Emphasizing valueWelcoming (the right kind of) support • Inspiration • Motivation • Rewarded with what matters most
  45. Let’s Help Her Achieve Her Me-covery,Together
  46. THANK YOU
  47. Appendix
  48. MethodologyResearch was conducted via an online survey in August, 2010 Hosted by Vision Critical, an independent research company 885 total respondents 354 women ages 18 to 64 who are members of Health‟s online proprietary panel 531 women and men ages 18+ who are members of an online general population panel or social media users

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