We Wanted to Know How
the changing economy was affecting women‟s well-being How, if at all, the economy was impacting the health priorities of womenHow We Did It An online survey of 800 women across the United States
Getting Inspiration Online … Downloading
new music is the easiest way to add fun to my workouts I try new workout videos through Netflix I recently bought the Wii and am trying out different routines I am investing in an MP3 player so that I can listen to books while I walk
But Where She Shops Has
Shifted Health and beauty product manufacturers and retailers need to know what‟s important to consumers: value for money and high quality products that enable them to look good, despite life‟s pressures.—Nielsen Global Health & Beauty Trends. September 17, 2010 70% Buying skin/beauty products from drug stores, grocery and mass retailers + 25 since 2009
What The Me-covery Means to
Her1. Choosing to eat right2. Investing in physical fitness3. Caring for her health4. Looking good… To feel good.5. Putting some more fun in her life!
She‟s … 1. Nutritionally, more
selective 2. Physically, more inspiredEmotionally, more centered 3. Medically, more activeFinancially, more balanced good 4. Aesthetically, ready to look again 5. And ready to find fun in her life!
Remember: Shes Putting Herself on
her ListTaking responsibility • Health & wellness is #1 • Putting a priority on prevention • Making a commitment to manageable goalsRe-evaluating her choices • Signaling renewed confidence • Emphasizing valueWelcoming (the right kind of) support • Inspiration • Motivation • Rewarded with what matters most
MethodologyResearch was conducted via an
online survey in August, 2010 Hosted by Vision Critical, an independent research company 885 total respondents 354 women ages 18 to 64 who are members of Health‟s online proprietary panel 531 women and men ages 18+ who are members of an online general population panel or social media users