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How the Relationship Changes Between CEO and VP Sales After Funding

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Russ Fradin, CEO at Dynamic Signal, and Scott Schnaars, VP Sales at Dynamic Signal, explore the dramatic evolution of the relationship between CEO and VP of Sales as the company moves from one stage to another.

Published in: Business
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How the Relationship Changes Between CEO and VP Sales After Funding

  1. 1. How the Relationship Between CEO & VP Sales Changes by Round of Funding
  2. 2. Series A • Do you know what is going with your product / market or are you just delegating that to a head of sales?
  3. 3. Series A • Do you know what is going with your product / market or are you just delegating that to a head of sales? • Am I scaling or selling?
  4. 4. Series A • Do you know what is going with your product / market or are you just delegating that to a head of sales? • Am I scaling or selling? • Interview every single customer
  5. 5. Series B • We have customers, are we scaling the right way?
  6. 6. Series B • We have customers, are we scaling the right way? • What is the vision for growth over the next two years?
  7. 7. Series B • We have customers, are we scaling the right way? • What is the vision for growth over the next two years? • How aligned are investor expectations with sales expectations?
  8. 8. Series C & Beyond • Managers for Managers / Software for Software
  9. 9. Series C & Beyond • Managers for Managers / Software for Software • What does international expansion look like?
  10. 10. Series C & Beyond • Managers for Managers / Software for Software • What does international expansion look like? • How can I be a compliment to the CEO?
  11. 11. 1111 Bayhill Drive, Suite 125, San Bruno, California 94066 www.dynamicsignal.com @dynamic_signal

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