1. Project Code: The 14th Floor

2. T14F – The Vision
A not for profit project committed to creating a community
space for Pakistan‟s enterprising youth that:
▪ Provides a vibrant environment for entrepreneurs and technology
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enthusiasts to gather and exchange ideas,
▪ Is a hot bed for technology innovation
▪ Offers a platform (forum) that encourages collaboration, enables
networking and creates employment opportunities
“Entrepreneurship spurs economic growth, but how do you
spur entrepreneurship?”
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3. Current Gap
University ▪ Bridging the gap between „Business Plan Competitions‟ & Real World
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Students ▪ Limited access to infrastructure, entrepreneurs, mentorship & talent
▪ Finding co-founders is very difficult due to lack of social spaces
2 Young
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Professionals ▪ Private space for after-work brain storming, hacking & engaging community
▪ Potential mentors, but lacking organized access to students and professionals
3 Successful
Entrepreneurs ▪ Engaging with other successful entrepreneurs outside of their own domain
Corporate ▪ Typical „innovators dilemma‟ – existing team is not thinking disruptive
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Intrapreneurs ▪ No avenue for finding innovative, entrepreneurial „partners‟ for organic growth
▪ Experts from Silicon Valley – assisting local talent, or hunting for their new
5 Visiting Experts ideas, people and teams
▪ Looking to setup in Pakistan, but facing infrastructure challenges
▪ Access to smart people, team
6 Investors
▪ Access to innovative ideas at early stage & participate in them
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4. T14F - Overview
▪ Technology “Plug and Play” for entrepreneurs and
technology enthusiasts to gather and exchange ideas
▪
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The T14F “Appeal”
– Creating an ecosystem that fosters inspiration and enablement
– Proximity to smart and intellectually curious people
– Enables networking, collaboration, sales leads and
employment opportunities
– Hotbed for innovative ideas
– Free Coffee, Free Wireless Internet
▪ Founded in 2013 by successful technology entrepreneurs from
Stanford University and University of Texas Austin
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5. T14F – Board of Advisors
▪ Founder of Perfigo, a technology ▪ Pakistan start-up expert – early
startup in Silicon Valley. Acquired employee in 3 start-ups
by Cisco Systems ▪ Founder of 2 start-ups
▪ 5+ P@SHA ICT Awards
Atif Azim
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Advisor Farzal Dojki
Advisor
▪ Founder & CEO, NexDegree
Private Limited
▪ 4 open advisory positions
Imran Moinuddin
Advisor

6. T14F – Services Offered
▪ Seating for 90-100 people + café for 40
1 Workspace ▪ Workspaces for plug & play users, Project “zones” for larger teams
▪ 3 seating types – “deadline serious”, “library whisper” & “casual café”
▪ High Speed Internet, Video Conferencing
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2 Business Services ▪ Printing and Scanning, Mail and delivery services
▪ Redundant Internet connectivity, back up power supply
▪ Conference rooms with projection capabilities
3 Meeting Rooms ▪ Brainstorming rooms with whiteboards
▪ Mix of formal & casual seating
▪ Hosting of community events for up to 60-70 attendees
4 Events ▪ Corporate events – Seminars, Investors, Trainings
▪ Networking Events – Hack-a-thons, Brown Bag Sessions
▪ Low barriers to entry – encourage memberships for casual hangout
5 Packages
▪ Student, Freelancer and Start Up plans
▪ Day, Weekly and Monthly passes
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7. T14F – Proposed Site Plans
▪ 7,500 sq ft facility on the 14th floor of a modern office building
1 Location ▪ 24x7 access
▪ Panoramic views of the city
▪ Parking for 500 cars within 5 minute walking distance
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▪ 125 feet of non-stop glass exterior, 270 degree view of Karachi
2 Ambiance
▪ Ambient light permeating the entire facility
▪ Minimalistic furniture patterned on International best practices
▪ Building hosts mostly technology outfits
3 Neighborhood ▪ Within 10 minutes from National IT Parks, PSEB & P@SHA offices
▪ Proximity to leading Universities - KU, NED, IBA, KSBL
▪ Easy accessibility to restaurants, shops
▪ Café area with self-service model
4 Recreation ▪ Gaming stations; Foosball, Table Tennis
▪ Library with collection of 200+ books
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T14F – Proposed Layout
T14F – Proposed Layout

9. T14F – Interior Concepts
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Open Workspace
Casual Seating
Café and Recreation
Conference Rooms Project “Zones” 8

10. T14F – Business Model
▪ Not for profit – but self sustaining
▪ Proven Global Model - The main source of revenue will be membership charges
▪ Target Audience
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▪ Individuals or startups with a passion for technology based innovations
▪ Freelancer community from TED disciplines
▪ Pakistani Diaspora across the Globe, wanting to incubate product engineering
teams without operational worries
▪ Regional companies (Lahore/Islamabad/GCC/Singapore) companies wanting a
travelling office in Karachi
▪ Pricing survey conducted, received positive feedback
▪ Break even at 60% occupancy
▪ Commitments for 40% occupancy in place
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11. T14F - Roadmap
2015
2014
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Incubation
2013
Startup Investments
Acceleration
Plug and Program
Play Center
Networking
Events
Building an entrepreneurial ecosystem
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12. Current Status
▪ Facility
▪ Rental contracts agreed
▪ Possession by February end
▪ Organizational
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▪ NGO registered under Societies Act
▪ In process of adding advisory team members
▪ Construction
▪ Architect has been identified
▪ Facility layout has been finalized
▪ Interior design in the process of being finalized
▪ Estimated construction time: 3-4 Months
▪ CAPEX Funding
▪ Cost analysis and Revenue model complete
▪ Funds contributed so far: USD 68,000
▪ Remaining funds to be raised: USD 62,000
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13. T14F – Investment Opportunity
▪ Why Invest?
• Brand association with entrepreneurial youth of Pakistan
• Example: Apple Plug & Play Center with Cisco sponsored Video Conferencing
rooms
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▪ Early investment opportunity in innovative ideas
▪ Access to high caliber talent pool
▪ For the encouragement and the betterment of Pakistan‟s youth
▪ How Much Do I need to Invest?
▪ We are looking for investors to sponsor the following areas:
▪ Plug and Play area – USD 35,000
▪ Café and Events area – USD 25,000
▪ “Zone” Sponsorships – USD 5,000 – 10,000
▪ When Do I need to Invest?
▪ Initial commitment of funds – February 2013
▪ Actual disbursements – March through June 2013
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14. Branding Ideas
▪ Example: Apple Plug & Play Center
1 Facility name
▪ Example: Nokia Innovation Center
▪ Example: Time Machine
2 Working Zones
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▪ Example: The Amazon
Conference ▪ Example: App Store
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Rooms ▪ Example: Kindle Fire
▪ Example: X-Box
4 Recreational Area
▪ Example: HP Pavilion
▪ Example: Red Bull Café
5 Cafe ▪ Example: Google Hangout
▪ Sponsorship of Business plan competition winners
6 Misc Others
▪ Funding for social entrepreneurs or NGOs
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