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podcast ¿contenidos ¿persuasivos o persuadir con contenidos?

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Podcast es una tecnología, que bien arrancó con fuerza a partir de 2005, ahora se encuentra totalmente en período de "standby". Una tecnología capaz de poder descargar y escuchar (o ver) contenidos multimedia a cualquier hora y en cualquier momento gracias a reproductores como iPod® . La irrupción de portales como youTube o vimeo ha relegado esta tecnología a un hábitat distinto, como la iTunes Store® pero poco a poco, y en un futuro muy próximo veremos volver resurgir esta tecnología debido a los dispositivos TDT que proporcionan contenidos a la carta y a una nueva forma de realizar publicidad, mediante patrocinios, producción de contenidos o simplemente con inserciones de formatos publicitarios en estos soportes. En este taller se tratarán temas como la creación de contenidos, edición, publicación,distribución en redes sociales, y,… Como rentabilidad o aumentar la notoriedad de marca gracias a los podcast en audio o en vídeo. Como una marca debe estar presente y como rentabilizarlo.

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podcast ¿contenidos ¿persuasivos o persuadir con contenidos?

  1. 1. podcast por JAVIhERrero@javierherrero #publicatessen2011
  2. 2. podcast ¿contenidos persuasivos o persuadir con contenidos?@javierherrero #publicatessen2011
  3. 3. 3 podcast 1 W’s 2 taller ¿contenidos estra- tegia persuasivos o persuadir con contenidos?@javierherrero #publicatessen2011
  4. 4. quéconcumidor
  5. 5. quéconcumidor prosumidor
  6. 6. qué GeneraciónY Españoles en el mundo
  7. 7. qué
  8. 8. qué Vodka+st (isqueemia): síntomas que padecen frecuentemente los que generan podcast o hacen podcasting término en inglés empleado para buscarle novia al ipod a través de casting podología casta para tratar sabañones intelectualespequeño Objeto De Creatividad A-Sombrosamente Travieso podcast o como evitar el ruido de la cadena de tus vecinos de arriba... PODología CASTellana Emisión virtual que a nadie le interesaría dicha cara a cara... un señor pequeño hablando dentro de una caja de cerillas metálicadícese de todo Pod que unido a un Cast da como resultado lo que vulgarmente es llamado video-tutorial el poder de cada Individuo en las relaciones Socialeseso que hacías de pequeño con el casette de fisher-price y ahora es propio de los Guruses del Internet
  9. 9. qué podcast
  10. 10. qué podcast“ a recording of a radiobroadcast or a video that can be taken from “ the Internet - * Oxford Advanced Dictionary, 2005
  11. 11. qué pod cast
  12. 12. qué pod cast
  13. 13. qué pod cast
  14. 14. qué pod cast“personal on demand casting”
  15. 15. qué pod cast“personal on demand casting”
  16. 16. cómo rss audio mp3 vídeo mov
  17. 17. rsscómo
  18. 18. rsscómo <?xml version="1.0" encoding="UTF-8"?> <rss version="2.0">     <channel>     <title>Photoshop para niños malos</title>     <description>Videotutoriales sobre Photoshop y fotografía</description>     <link>http://www.javiererrero.es/podcast</link>     <language>es-ES</language>     <copyright>Creative Commons 2.0 No Atributtion-Share Aslike</copyright>     <lastBuildDate>Sat, 25 Mar 2011 11:30:00 -0500</lastBuildDate>     <pubDate>Sat, 25 Mar 201 11:30:00 -0500</pubDate>     <docs>http://www.javierherrero.es/rss</docs>     <webMaster>javier@herrerovalle.es</webMaster> <item> <title>Capítulo 1 - Atajos de teclado en Photoshop</title> <link>http://www.javierherrero.es/capitulo1.php</link> <guid>http://javierherrero.es/medios/capitulo1.mov</guid> <description> En este capítulo aprenderás a majenar los atajos de teclado en Adobe Photoshop CS5.</description> <enclosure url="http://javierherrero.es/medios/capitulo1.mov" length="11779397" type="video/mpeg"/> <category>Artes Visuales</category> <pubDate>Sat, 25 Mar 2011 11:30:00 -0500</pubDate> </item> </channel> </rss>
  19. 19. dónde medios sociales
  20. 20. dónde colaborativos medios sociales
  21. 21. dónde colaborativos medios sociales multimedia
  22. 22. dónde colaborativos medios sociales multimedia entretenimiento
  23. 23. dónde colaborativos medios sociales multimediacomunicación entretenimiento
  24. 24. dónde colaborativos medios sociales multimediacomunicación entretenimiento
  25. 25. nuestra mente funciona así, cuando el contenido online es así
  26. 26. cuándo antece- dentes-
  27. 27. cuándo 90’s antece- dentes-
  28. 28. cuándo 90’s 1992 antece- dentes-
  29. 29. cuándo 90’s 1992 antece- dentes- 1998
  30. 30. cuándo 90’s 1992 antece- dentes- 1998 1999
  31. 31. cuándo 90’s 1992 antece- dentes- 1998 1999 2001
  32. 32. cuándo 90’s 1992 antece- dentes- 1998 1999 2001 2001
  33. 33. cuándo podcast 2000 RSS ( ) really simply sindication 2004 #1 Podcast 2005 iTunes 4.9
  34. 34. cuándo
  35. 35. porqué contenidos
  36. 36. porqué alcance
  37. 37. porqué accesibilidad
  38. 38. porqué usabilidad
  39. 39. porqué inmediatez
  40. 40. porqué portabilidad
  41. 41. porqué NEWS finalidad
  42. 42. porquémultiplataforma
  43. 43. porqué marca
  44. 44. porquéoportunidades
  45. 45. porqué notoriedad
  46. 46. ago-abr’11podcastweb
  47. 47. ago-abr’11podcastweb
  48. 48. estra-tegia ‘
  49. 49. presentación flickr: elephantsgerald
  50. 50. exportabilidad flickr: drkigawa
  51. 51. variedad flickr: Pillsbury.com
  52. 52. calidad flickr: Pablo Monteagudo
  53. 53. frescura flickr: avlxyz
  54. 54. marketing flickr: crazybobbles
  55. 55. social flickr: Desmond Charles Photography
  56. 56. creaciónpodcast
  57. 57. antes 1. elección tema 2. elección nombre 3. convertirlo en marca 4. identidad visual | sonora 5. formato | estructura | duración 6. planificación contenidos 7. crear comunidad (audiencia)
  58. 58. licencia
  59. 59. flickr: 917press
  60. 60. flickr: 917press
  61. 61. requi- sitos ‘ 1. hardware | ordenador + mic + cam 2. software | grabación + compresión 3. infraestructura online | contenidos + web 4. redirigir RSS a feedburner 5. alta del podcast en iTunes
  62. 62. bender
  63. 63. graba- ción- 1. documentación 2. guión | notas | prompter 3. preparación carátulas 4. preparación demos 5. ¡silencio!
  64. 64. proceso au tom atiz ad o
  65. 65. o ad atiz tom auproceso vídeo
  66. 66. o ad atiz tom auproceso meta- información vídeo
  67. 67. o ad atiz tom auproceso meta- información vídeo
  68. 68. o ad atiz tom auproceso meta- información hosting podcast vídeo
  69. 69. o ad atiz tom auproceso meta- información hosting podcast vídeo imágenes ejemplo web
  70. 70. o ad atiz tom auproceso meta- información rss feedburner hosting podcast vídeo imágenes ejemplo web
  71. 71. o ad atiz tom auproceso iTunes Store meta- información rss feedburner hosting podcast vídeo imágenes ejemplo web
  72. 72. o ad atiz email tom auproceso iTunes Store meta- información rss feedburner hosting podcast vídeo imágenes ejemplo web
  73. 73. o ad atiz email tom auproceso iTunes Store meta- información rss feedburner hosting podcast facebook twitter vídeo imágenes ejemplo web
  74. 74. o ad atiz email tom auproceso iTunes Store meta- información rss feedburner hosting podcast facebook twitter vídeo imágenes ejemplo web
  75. 75. eco-sistema itunes
  76. 76. estánda- res ‘ Resolución: 1280 x 800 (+ de 720 para HD) Video Codec: H.264 Audio Codec: AAC Video Bitrate: 3.5Mbps - 5.0Mbps Audio Bitrate: 128 Kbps Arranque rápido: Si Calidad: 128 Kbits a 44100 Hz Stereo
  77. 77. después 1. crear metadatos (título, descripción, palabras clave) 2. programar la publicación 3. copia de seguridad
  78. 78. promo- ción ‘ 1. redes sociales (facebook + twitter) 2. email (feedburner) 3. web (actualización) 4. portales de vídeo (youTube)
  79. 79. proble- mas- 1. desonocimiento tecnología 2. carencia directorios ordenados 3. cuasi-instantáneo 4. popularidad en “standby”
  80. 80. @photoshopmalos
  81. 81. @photoshopmalos www.javierherrero.es/podcast
  82. 82. www.javierherrero.es javier@herrerovalle.esfacebook.com/javierherrero @javierherrero
  83. 83. podcast JAVIhERrer o@javierherrero #publicatessen2011

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