The big tent of multimodal composition

Cheryl Ball
Cheryl BallAssociate Professor of Digital Publishing Studies
The Big Tent of Multimodal Composition
Dr. Cheryl E. Ball
http://ceball.com
@s2ceball
theories & concepts
behind Writer/Designer
• multiliteracies pedagogy
• rhetorical genre studies
• accessibility & usability theory
• editorial pedagogy
New London
Group’s Modes of
Meaning
• linguistic (delivery,
vocab, logos, …)
• aural (music, sound
effects, …)
• visual (colors,
perspective, …)
• gestural (body,
kinesics,
feeling/affect, …)
• spatial (layout,
architecture, …)
any combination = multimodal
New London Group’s
Pedagogy of
Multiliteracies
• Situated practice
• Overt instruction
• Critical framing
• Transformed practice
image from http://www.psephizo.com/
Available Designs
Design(ing)
Redesign(ing)
Rhetorical genre
studies
• real-world genres
• actual audiences
• evaluative criteria based
on above
Bawarshi & Reiff, Genre: An introduction, 2010.
http://wac.colostate.edu/books/bawarshi_reiff/
Editorial Pedagogy
• para-professionalization
• mentoring
• recursive learning
• real audiences
Ball, Cheryl E. (2012) “Editorial
Pedagogy.” Hybrid Pedagogy
Kairos: Rhetoric,
Technology, &
Pedagogy
the journal
webtext examples
peer review process
design editing
• rhetoricity
• accessibility
• usability
• sustainability
design editing
• rhetoricity
• accessibility
• usability
• sustainability
macro design-editing
macro
assessment criteria
• creativity
• conceptual core
• research/credibility
• form : content
• audience
• timeliness
micro design-editing
micro
assessment criteria
• key terms??
• disciplinary knowledge?
• disciplinary expectations?
• cultural expectations?
• genre conventions?
• technical affordances?
• breaking of genres?
Webtext Assignment Sequence
1.teaching philosophy & values [1 week]
2.readings in field & values analysis [2-3 weeks]
3.venue/publication analysis [1 week]
4.audience & genre analysis [2 weeks]
5.media, modes, & tech analysis [2 weeks]
6.project pitch & proposal [2-3 weeks]
7.collaborative webtext [4-5 weeks]
8.peer-review & reflection [1-2 weeks]
9.submission emails [1 week]
assignment sequencing
undergraduate student publications
What genres would work in your classes?
–Cheryl Ball | s2ceball@gmail.com | @s2ceball | http://ceball.com
Thank you.
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The big tent of multimodal composition

Editor's Notes

  1. developmental formative recursive evaluative
  2. macro example peer review: rhetoricity
  3. Matsuda —>(listen once. Write down key words once.)
  4. webtext-specific assignment sequence writer/designer