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  1. 1. R&R is the new A: Integrating Multimodality into Composition Curricula Dr. Cheryl E. Ball April 22, 2011
  2. 2. Multimodal Literacies <ul><li>linguistic (delivery, vocab, logos, etc.) </li></ul><ul><li>aural (music, sound effects, …) </li></ul><ul><li>visual (colors, perspective, …) </li></ul><ul><li>gestural (body, kinesics, feeling/affect, …) </li></ul><ul><li>spatial (eco/geosystems, architecture, …) </li></ul><ul><li>any combination = multimodal </li></ul>(Cope & Kalantzis, 2000, p. 26)
  3. 3. Rhetorical Genre Studies Approach <ul><li>situated practice </li></ul><ul><li>overt instruction </li></ul><ul><li>critical framing </li></ul><ul><li>transformed practice </li></ul><ul><li>as promoted by the New London Group </li></ul>Another great RGS resource: Bawarshi & Reiff’s Genre: An Introduction to History, Theory, Research, and Pedagogy (FREE at the WAC Clearinghouse!)
  4. 4. Publishing Scholarly Multimedia
  5. 5. My first publication in Kairos…
  6. 6. A Scholarly Multimedia Course
  7. 7. Assignment Sequence <ul><li>readings in field & values analysis </li></ul><ul><li>venue/publication analysis </li></ul><ul><li>audience & genre analysis </li></ul><ul><li>media, modes, & technology analysis </li></ul><ul><li>project pitch & proposal </li></ul><ul><li>collaborative scholarly multimodal project </li></ul><ul><li>peer-review & reflection </li></ul><ul><li>submission emails </li></ul>
  8. 8. Establishing Peer-Review Criteria <ul><li>Read and analyze scholarly multimedia </li></ul><ul><li>Read and analyze other digital media texts </li></ul><ul><li>Apply existing heuristics for evaluating scholarly multimedia to published texts </li></ul><ul><li>Test those heuristics by analyzing unpublished scholarly multimedia texts </li></ul><ul><li>Choose which heuristics work best, add others (if necessary) </li></ul><ul><li>Use revised heuristic to workshop each others’ texts in class </li></ul>
  9. 9. Scholarly Multimedia Criteria <ul><li>Institute for Multimedia Literacy Honors Program at University of Southern California (Kuhn, 2008) </li></ul><ul><li>Manifesto Special Issue of Kairos (DeWitt & Ball, 2008) </li></ul><ul><li>“ Assessing Scholarly Webtexts” tool (Warner, 2007) </li></ul>
  10. 10. Student-Chosen Criteria (08-09) <ul><li>creativity </li></ul><ul><li>conceptual core </li></ul><ul><li>research/credibility </li></ul><ul><li>form : content </li></ul><ul><li>audience </li></ul><ul><li>timeliness </li></ul>
  11. 11. IML’s Honors Thesis Criteria
  12. 12. Assessment Criteria in Action
  13. 13. Assessment Criteria in Action
  14. 14. Student-Chosen Criteria (Now) <ul><li>Choose and justify their own criteria. </li></ul><ul><li>Still use that criteria to write “peer-review” letters just like an editorial board does. </li></ul><ul><li>But also: Annotate those letters to explain why and how they’ve used the criteria for that particular webtext. </li></ul>
  15. 15. Reasons for Different Performance? Students Scholars Instructions No Formal Instructions 3-day Assignment Deadline 3-4 week volunteer deadline Students’ first experience helping with a publication Rote, albeit invested, role in helping with publications Required; graded Volunteer; no repercussions
  16. 16. Student’s Scholarly Multimedia
  17. 17. Students’ Reflections

Editor's Notes

  • -- Talk about a class &amp; how I came to realize R&amp;R is the new A -- Got there through Kairos…
  • Nearly 15 years teaching multimodally (and hypertextually) [not as long as some in the room] A pedagogy of multimodality , is based on the New London Group’s (Cope &amp; Kalantzis, 1999) call to teach students to -- pay attention to more than writing -- to design texts that used multiple modes.
  • Two years ago… rhetorical genre studies approach: These four components of a multimodal pedagogy align with current trends in the teaching of writing: -- real-world rhetorical situations (not academic “mutt genres,” see Wardle, 2009) -- service-learning -- transfer: teaching students to learn how to learn Not focus on theory today, but practice… (for more theory, see Bawarshi &amp; Reiff)
  • I start with multimodal theory and pedagogy because its history aligns nicely with that of the journal I edit. Trace two tracks in this presentation. Kairos: A Journal of Rhetoric, Technology, and Pedagogy -- scholarly, peer-reviewed -- 15 years ago by grad students -- mission: transcend linearity of print -- affordances of the Web -- audience (teachers of uni writing) SHOW KAIROS -- 3:00 of Spencer’s piece -- Delagrange (talk about how to read it) In this writing situation, form and content become inseparable—an important concept for students to learn and practice in an age when ubiquitous uploads to Facebook and YouTube pervade their lives.
  • I’ve taught multimodal and digital texts for nearly 15 years. My first scholarly publication was in Kairos 12 years ago. I’ve been editing Kairos for 10 years. Took me nearly that long to figure out to marry the two. Writing process = editorial/scholarly work.
  • Thus, it is within this multimodal framework that I teach a course at Illinois State University called Multimodal Composition. -- for undergraduate students (from any major), -- read, analyze, and assess others’ scholarly multimedia projects as well as propose, compose, revise, and peer-review their own scholarly multimedia, which they then can submit to online journals. Talk a little about NWC &amp; why I chose to go in this direction for teaching this class. (Situated practice)
  • NLG talked about overt instruction, making processes known. Students perform a series of analyses to prepare them to work on the webtext project itself. Scholars already do this work. NOTE: “Don’t grade?!” Assignment series w/in-class feedback. FOCUS: -- Values analysis (DCM) -- peer-review assessment Values turn into peer-review criteria
  • I’m not going to detail all of these here. (Critical Framing) -- 3 sets of evaluation criteria + their own -- Read, use to analyze already published piece -- make a shortlist (justify) -- Use to assess an in-progress piece (NWC students’ work) -- use for peer-review
  • Students created this short list, recently. Kuhn + 2 SHOW KUHN’s criteria
  • Kuhn’s basis for criteria…
  • Talk about form:content issues with script and videos.
  • Talk about navigation issues in Prezi.
  • However, some previous feedback on this presentation suggested that I should let students use whatever criteria they WANT. That is what I did this semester, and the results were as good as previous semesters. Why? Students are constantly teaching me new things about digital media Digital media and scholarly multimedia is always changing. Ed board doesn’t have specific evaluation criteria Students use this criteria to write peer-review letters just like an editorial board would.
  • Students letters were as good as, if not better (in some cases), than the ed board’s. This was an eye-opener for me. TALK a little about editorial conversations about peer review. (transfer) Annotate peer-review letters.
  • -- similarity between students’ production values and first-time authors -- My aim in both cases is to have authors receive (at least) a revise-and-resubmittal letter. As an editor, I cannot expect Kairos authors to produce perfect (i.e., accepted for publication) work the first time around, nor as a teacher should I expect students to produce at that level when they are composing multimedia for the first time. SHOW GOTCHA (accepted for publication)
  • Thus, I end by suggesting that we need to re-examine our teacherly expectations when working in digital media, although that is not to say that we must lower our standards, we just need to make them equivalent to the rhetorical situation. When students taking a multimodal class for the first time can produce work that is on par with much of what first-time Kairos authors produce—a bar-raising event for students—my grading of their work must shift to accommodate what that level of work means in the world of scholarly multimedia. SHOW until 1:26 seconds in