An update on ColaLife 15/11/12

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This is a presentation given to the PATH workshop in Lusaka on 15/11/12

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  • The timeline
  • An update on ColaLife 15/11/12

    1. 1. ColaLife briefing for PATH International Conference onORS and Zinc, 15 November 2012, Lusaka, Zambia. 1 2 3 Our starting points The business model The product 4 5 Where we are now What next?
    2. 2. ColaLife briefing for PATH International Conference onORS and Zinc, 15 November 2012, Lusaka, Zambia. 1 2 3 Our starting points The business model The product 4 5 Where we are now What next?
    3. 3. Remote rural retail shop, Kalomo District, Zambia 1 Drug store room, Tiriri Health Centre, Katine, UgandaIf we can get fast moving consumer goods to remote rural areas, why can’t we do thesame thing for essential medicines?
    4. 4. 1 “ Strengthened distribution systems and new delivery strategies New communication strategies Diarrhoea treatment kits for all new mothers Market-based solutions are often ” the most effective way to deliver key diarrhoea control commodities WHO/UNICEF, 2009The policy context for ColaLife (1). Policy-makers, technical experts and healthpractitioners know what works but have difficulty sustaining delivery.
    5. 5. 1The policy context for ColaLife (2).Under 5 mortality in the UK is around 1 in 200.
    6. 6. 1The policy context for ColaLife (2).Under 5 mortality in sub-Saharan Africa is 1 in 8.
    7. 7. 1The policy context for ColaLife (3).Diarrhoea is a key contributor to child mortality in sub-Saharan Africa.
    8. 8. 1The policy context for ColaLife (4).Current progress towards increasing survival rates is too slow. Innovation is needed –the status quo is not sufficient by itself.
    9. 9. 1The policy context for ColaLife (4).At the current rates of progress it will take more than 150 years to child mortality tofall to the levels in the UK today.
    10. 10. 1Our initial focus was the use of unused space in Coca-Cola crates as a deliverymechanism, but we have gone on to create an ‘end-to-end’ value chain: usingCoca-Cola’s techniques and advice; using their wholesalers, who are well known inrural towns and have good warehousing and inventory control practices.So far none of our registered retailers have used this technique to transport KitYamoyos.
    11. 11. ColaLife briefing for PATH International Conference onORS and Zinc, 15 November 2012, Lusaka, Zambia. 1 2 3 Our starting points The business model The product 4 5 Where we are now What next?
    12. 12. 2We have designed a 4g/200ml sachet of ORS for the home treatment of diarrhoea andthis is now being manufactured in Zambia. We believe this is an ‘Africa first’. A motherusing a 20g/1litre sachet (and following the instructions) would throw most of it away.
    13. 13. 2Kit Yamoyo assembly at Pharmanova in Lusaka, Zambia.
    14. 14. 2Packing of kits into cartons at Pharmanova for delivery to Medical Stores Limited.
    15. 15. 2We are paying the para-statal, Medical Stores Limited, who are seeking to become‘more private sector’, to deliver Kit Yamoyos to Coca-Cola wholesalers in Katete &Kalomo districts.
    16. 16. 2Kit Yamoyo cartons in stock at a Coca-Cola wholesaler. Wholesalers purchase the kitsfrom the project and make a 20% profit on sales to retailers.
    17. 17. 2Retailers buy Kit Yamoyos from the general wholesaler (who is also the Coca-Colawholesaler) when they visit the district town for other supplies. Using a Coca-Colawholesaler helps guarantee quality as wholesalers are required by contract to carryout good warehousing and inventory practices. In addition, all retailers know wherethe Coca-Cola wholesaler is.
    18. 18. 2Kit Yamoyos for sale on the shelves in remote rural retail shops. Retailers make aprofit of 35% on the sale of Kit Yamoyos but care-givers get a product the majority canafford. The project thus creates an end-to-end value chain with profits forentrepreneurs along the way.
    19. 19. 2Care-givers get reliable access to a life-saving product close to home.
    20. 20. 2ColaLife uses mobile phones to: provide an authentication system for the Kit Yamoyos;to deliver a Special Offer (50% off your next purchase); to allow promoters to activatevouchers before distribution and for voucher redemption by retailers.
    21. 21. 2The Kit Yamoyo is an innovative product. The packaging is a measure for making theORS, it is a mixing device, a storage device and a cup. The ORS sachets make up anamount of ORS that is appropriate for the home treatment of diarrhoea.
    22. 22. ColaLife briefing for PATH International Conference onORS and Zinc, 15 November 2012, Lusaka, Zambia. 1 2 3 Our starting points The business model The product 4 5 Where we are now What next?
    23. 23. • Attractive 3 • Affordable • Micro-porous, waterproof, tamper evident sealing film • Branding carried on the instruction leaflet • SMS-based authentication • Contents based on a proven combined therapy for diarrhoea treatment (ORS + Zinc) • Soap added to carry the prevention message • 4g/200ml ORS sachets (for home treatment) • Packaging is also: • A measuring device for the water • A mixing device • A storage device (the soap tray is a lid) • A cup • And can be re-usedThe product: Kit Yamoyo For a video demonstration of the kit in use please see: >> http://youtu.be/C9w1IN2Gq0c
    24. 24. ColaLife briefing for PATH International Conference onORS and Zinc, 15 November 2012, Lusaka, Zambia. 1 2 3 Our starting points The business model The product 4 5 Where we are now What next?
    25. 25. 4 We are here Dec 2011The trial timeline.
    26. 26. ColaLife briefing for PATH International Conference onORS and Zinc, 15 November 2012, Lusaka, Zambia. 1 2 3 Our starting points The business model The product 4 5 Where we are now What next?
    27. 27. 55Our strategy is to generate robust evidence on the elements of our approach thatwork; encourage the big players (MoHs, CHAI, UNICEF etc) to incorporate theseelements into their own programs. ColaLife does not have the capacity for global roll-out but could be catalytic in achieving this through multi-sectoral partnerships.
    28. 28. Contact informationSimon Berryproject manager | ColaLife Operational Trial Zambia (COTZ)founder and ceo | ColaLifem +260 (0)9755 72175e simon@colalife.orgs sxberryw http://colalife.orgb http://colalife.org/blogl COTZ project office http://colalife.org/mapPhoto creditsMenu slides: Option 2 – Elias Lungu; Option 3 – Simon Berry with graphic design by Guy Godfree; Option 5 – Claire WardSlide 3: Katine image – The GuardianSlide 10 and 20: Kit Yamoyo inset – Simon Berry with graphic design by Guy GodfreeSlide 14: Elias LunguSlide 16 and 18 – Claire WardAll others – Simon Berry

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