Google has introduced lots of changes in the last few months. This presentation will take you through the changes and how to take advantage of them. Protect yourself against future Google penalties, and know the RIGHT way to build links in 2014.
Love or Hate Matt Cutts? Everyone is entitled to their own opinion, and when you've been hit by a Google penalty it can be easy to hate, but it's usually for good reason.
Google is constantly making changes to try and deliver better search results to users. Sometimes these updates can have negative effects, but most of the time they do actually improve the search quality for people searching on Google.
Hummingbird - Google algorithm update has built a capability to understand conversational search queries much better than before. Ability to effectively address conversational queries and match content based on synonyms
Nothing has changed. If you have original, high-quality content, and you have high-quality and relevant websites linking to your own website, then your website is still going to rank well. If anything, your website's rankings will improve just as they should have after the Penguin and Panda updates rolled out.
Think about topics rather than keywords when considering content creation. What questions does the page answer? Are there synonyms for the topic that can be used on the page?
Hire qualified, capable people for both writing and SEO. Just because someone is good at SEO doesn't mean they can write copy that is clear and compelling, and most writers aren't trained to do SEO.
Not all sunshine and rainbows - plenty of people have been hit by penalties from previous "cheap" SEO efforts. Even if it was done 5 or 6 years ago, it can still hurt you NOW. So far I've removed 5 (out of 5) manual penalties. Hitting some big players now - Expedia, Interflora etc.
Penalties can mean lots of lost revenue - if you're not on page 1, nobody will find you.
PPP sites = Porn, pills or poker. Only keep quality sites - if in doubt, throw it out.
Keep a spreadsheet with all your link cleanup so you can submit this to Google with your reconsideration request.
Matt Cutts has announced war against poor quality guest blogging.
Slide 27 is the perfect example of how to get your request for a guest post IGNORED. It's clearly written by an outsourced SEO that hasn't bothered to read any content on my website.
What's in it for me? How would it benefit me/my readers? Where's the unique/useful/interesting angle? If the author had even bothered to look at my website, he would've seen that I already have a comprehensive guide on this topic.
Link building outreach - use personality e.g. the Doug DeMuro example. Much better cut through - remember it's a real person with a real personality that you're trying to connect with!
Read the rest at http://digitalgrowth.com.au/google-changes-2014-penalties-guest-blogging/