How must SONY change its business strategies for 2010 and beyond?
How must SONYchange its businessstrategies for 2010 andbeyond?by s1190178
Contents● Introduction of Sony● Sony Business● Sony Products and Example● Strategies● Example of Initiatives● Conclusion● References
Introduction of Sony● Sony is a company leading electronicsmanufacturers on behalf of Japan.● Sony is the worlds largest company in thefield of the audio-visual equipment. AndSonyhas strengths in broadcasting equipmentandaudio-visual equipment in particular.
Sony BusinessSony has the Sony Group forming the businessareas of the six areas.- Electronics- Game- Finance- Music- Others
Sony Products and Example● Electronics- Personal Computer (VAIO)- Smartphone (Xperia)- TV (BRAVIA)● Game- PlayStation 3- PlayStatipn Vita● Music- Walkman
StrategiesSony has done the reform of the organization.In addition, Sony has been implementing fouradditional transformation measures to permitfurther growth and enhance profitability.Following are additional transformation.
Strategies1. Target consistent profitability in corehardwarebusinesses2. Provide new user experiences integratinginnovative hardware, software and services3. Reach out to new customers and developnew geographic markets4. Increase Sony’s focus on environmentallyconscious products and processes
Examples of Initiatives● Regain the leading market positionin LCD TV business● Strengthen profitability of game business● Strengthen Network-connected productsand services● Expand 3D-related product businesses● Grow for lithium-ion battery business● Increase focus on environmentally consciousproducts and processes
Conclusion● Sony has tried to reform the organization.● Sony has implemented some additionaltransformation.● To achieve those goals, Sony has donemanyinitiatives.
References● Sony - Wikipedia, the free encyclopedia-http://en.wikipedia.org/wiki/Sony● Sony Gets Real, Defines Business Strategy For2010 And Beyond-http://www.sonyinsider.com/2009/11/19/sony-gets-real-defines-business-strategy-for-2010-and-beyond/● Sony -http://www.sony.net/