Amazon.com Basics● Amazon is online shop of leading.Amazon.com sells a variety of products thatalmost anything else you might want to buy.● The marketing techniques that Amazonemploys to personalize experience that youhave accessed Amazon.com are the bestexample of the companys overall approachto sales.
Amazon Technology● The massive technology core that keepsAmazon running is entirely Linux-based.● Amazons technology architecture handlesthe millions datas of marketing.So Amanzon uses a huge servers, CPUs,database softwares, etc..
Amazon Technology● In the 2003 holiday season, Amazonprocessed 1 million shipments and20 million inventory updates in one day.● Amazon employs the Netscape SecureCommerce Server using the SSL protocol forprotecting the customers credit-cardnumber, address, e-mail address, accountspassword, etc..
Amazon E-commerce● Amazon.com has always sold goods out ofits own warehouses. In addition, Amazonhas branched out into additional productareas and the third-party sales.● Third-party sellers can sell only new goodsbut also sell used goods.
Amazon E-commerce● In addition, another sales channel calledAmazon Advantage is a place where peoplecan sell new books, CDs, etc. directly fromthe Amazon warehouse instead of from theirhome or store.● Through Amazons Associate Program,people who have a Web site can post a linkto Amazon.com and earn some money.
Amazon Tools,Marketing and Community● Amazons marketing structure is based oncost-efficiency and self-promotion.● Amazons customer tracking system is usefulfor recommending other products that isratedthe products youve purchased.● A recent development for customer trackingcollects informations on people who have
Amazon Tools,Marketing and Community● People write their own reviews,recommendations and lists that based onAmazons product offerings and share themwith all of Amazon.com.● Amazon has funded search engine that hasfull search capabilities, easily accessiblepersonal search history, etc..