First● The maiden outlet opened in 1990.● It increased at 960 stores in 2008.● Employees expanded even to 60000 persons.
Strategic planningCentering on the popular menu, thecustomer was increased certainly.A price is lowered and it was able to bemade to eat easily.
Management concept● the inside of the world anywhere● a handy price● the hamburger of fixed quality
Global launchMcDonalds adds to the strong supplypower in a worldwide scale store operationup to a very detailed level as a manual and asystem transfer a rabble (change ofjurisdiction is possible) it is elaborating andexporting to the form.
Management strategyThough the global standards (ex. basicgoods etc.) used as a base are set up aboutmarketing, such as product planning, aprice, and a channel, discretion of fixedlocalization is given and deploymentsuitable for the taste and the lifestyle of themarket is realized.
A Chinese reactionAt first, it seemed that the menu of a foreignfast food restaurant is expensive.However, these days, popularity isincreasing among the public by pricereduction of the goods price of McDonaldslike the slide 3.
McDonalds in future Chinaif management of McDonalds in futureChina is made into the managementconcept centering on a young man, it willthink that it is good.Because, McDonalds is cheap, and since hecan eat a light meal easily, a private lifeshould target a busy young man.
The design of a new menuIt is the design of a new menu that I wantme to do most to McDonalds.I think that it will be getting the layer of somany ages to eat if menus increase innumber.I want me to increase a new menu from theabove reason.