Technology・Amazon provide not only special offers and fea-tured product, but some recommendation just foryou by history.・By embedded marketing techniques, Amazonknow more information about customer.
Feature・By cookie, it is possible to find yourself on thereceiving end of all sorts of useful features thatmake your shopping experience conveniently.・For example, recommendations based on pastpurchases and lists of reviews and guides writtenby users who purchased the products youre look-ing at.
e-commerce・ Amazon lets everyone sell everything using its platform.・ Customer can find straight sales of merchandise solddirectly in the mid-90s.They are shipped from a very bigwarehouse.・ Since 2000, customer can also find goods listed bythird-party sellers as individuals, small companies and re-tailers .
summary・ Amazon have variety product.・ Utilized various way. (e-commerce, cookie)・ Provided product which adapt to each particular cus- tomer.
More informationE-commerce :http://en.wikipedia.org/wiki/Electronic_commercecookie :http://en.wikipedia.org/wiki/HTTP_cookie