How must SONY change its business strategies for     2010 and beyond?                     s1170210                Hirofumi...
What is SONY?●   Masaru Ibuka and Akio Morita started a    SONY in 1946 in Japan.●   SONY is one of the biggest electronic...
Managerial approach of SONY●   SONY take over the many kinds of    electronic company.●   SONY produce a high quality    p...
Managerial approach of SONY●   SONY successfully build up a core    of fans.●   SONY devise ways of advertising,    commer...
Managerial approach of SONY●   Tokyo-tsushin-kogyo change its    name to SONY for globalization.●   SONY started to advanc...
Managerial approach of SONY●   SONY acquire and maintain the    worlds most advanced technology.●   SONY make products of ...
Managerial approach of SONY            in 2010●   SONY is serious about cutting    group-wide costs.●   SONY becomes to re...
Managerial approach of SONY            in 2010●   SONYs game project by using the    network services is very hot    proje...
Managerial approach of SONY            in 2010●   SONY continue to invest in emerging    markets in developing country.●  ...
Conclusion●   SONY have the strength to get    involved in a variety of    businesses.●   SONY have many kinds of markets ...
List of references●   http://www.sony.net/SonyInfo/News/Press/200●   http://news.sel.sony.com/en/press_room/corp●   http:/...
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How must sony_changes_its_business_strategies_for_2010_and_beyond

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How must sony_changes_its_business_strategies_for_2010_and_beyond

  1. 1. How must SONY change its business strategies for 2010 and beyond? s1170210 Hirofumi Hori
  2. 2. What is SONY?● Masaru Ibuka and Akio Morita started a SONY in 1946 in Japan.● SONY is one of the biggest electronics company in Japan.● SONY is the most famous Japanese brand in the world.● SONY lead the market in audio and visual electronics.● SONY supply many kinds of business all over the world.
  3. 3. Managerial approach of SONY● SONY take over the many kinds of electronic company.● SONY produce a high quality product all over the world.● SONY develop a new technique for product development.● SONY take over the many kinds of electronic company.
  4. 4. Managerial approach of SONY● SONY successfully build up a core of fans.● SONY devise ways of advertising, commercial message and high-impact marketing technique.● SONY built a brand-name reputation and sub brand reputation such as walk man and Play Station.
  5. 5. Managerial approach of SONY● Tokyo-tsushin-kogyo change its name to SONY for globalization.● SONY started to advance into foreign markets at an early age.● The point of SONYs observation is very good.● SONY get a lot more energy than any other company.
  6. 6. Managerial approach of SONY● SONY acquire and maintain the worlds most advanced technology.● SONY make products of lead Japan generation consistently● Sony dominates occupy the market of the TV game and portable game.● SONY have substantial advantage over the competitive company
  7. 7. Managerial approach of SONY in 2010● SONY is serious about cutting group-wide costs.● SONY becomes to respond the market very quickly.● SONY reach out to the new consumers and develop untapped market.● SONY provide the ecologically friendly product to the customer.
  8. 8. Managerial approach of SONY in 2010● SONYs game project by using the network services is very hot project.● SONY start to the 3D-related product businesses● SONY expand theirs business by getting into many kinds of the market.● SONY strengthen the marketing strategies.
  9. 9. Managerial approach of SONY in 2010● SONY continue to invest in emerging markets in developing country.● SONY entry into lithium-ion battery business.● SONY set a new common goal of the company and share a common goal.● SONY expand the networked mobile business.● SONY accelerate rollout of e-book business
  10. 10. Conclusion● SONY have the strength to get involved in a variety of businesses.● SONY have many kinds of markets share in the world.● SONY bring together the outstanding technologies of the world.● SONY is the pride of the Japanese company.
  11. 11. List of references● http://www.sony.net/SonyInfo/News/Press/200● http://news.sel.sony.com/en/press_room/corp● http://en.wikipedia.org/wiki/Sony

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