How Mc.Donalds run theirbusiness in China?Identify some of their strategies fordoing business in East Asia? s1170199 Hiroki Seino
Present state of McDonalds restaurants There are 800 McDonalds restaurants in China. (with 200 more in Hong Kong) It continues to develop many things because population of China is 1.3 billion. Theres no one at McDonalds with more experience moving into new markets.
Success PointWhen McDonalds first opened in China in 1990,these streets were clogged with bicycles.The company opened the first drive-thru outlet inNovember, 2005.This is success point.
Development in 2006McDonalds signed an agreement with Sinopec thatthe Chinese state oil company.It is granted the right to open McDonalds stores atany of Sinopecs new.
Rival of McDonaldRival KFC had already been there for three yearswhen McDonalds opened its first mainland storein 1990.Theyve had to play catch-up because there aremore than 1,900 KFC stores in China today.They tried to conduct a taste test.
The important issueTaste, convenience and price are important inChina. But, Food safety is the most important ofall.It is a nightmarish problem in China wherecorruption is rampant.All Chinese McDonalds stores have handwashing stations and hand sanitizers right out inthe main restaurant to solve this problem.
The Strategy of ChinaIts objective constructs the region unificationcurrency management structure.The region currency cooperation is in theeconomical globalization under the financialglobalization background.
Realizing strategyFood safety is one more strength McDonalds ishoping to market in China.The East Asian various countries realizes thatcarrying on the region policy coordination in theregion scope is the effective method of guardingagainst the crisis.
ConclusionMcDonald have become the latest Chinese foodnow.It was a major sponsor of the 2008 Olympics inBeijing.It strengthened the currency finance cooperationin the region.