What led to the downfall of the Toyota brand-name worldwide?
Contents-Factor-Endin-How is Toyota doing-Influence-Cope-history-Summary-More Information
Factors- In 2007, There was the claim that an accelerator pedalwas hard to return. But, Toyota insisted , "safety did nothave the problem". And Toyota did not take thecorrespondence such as recalls.- In 2009, An accident occurred by having spread doublefloor mats. And four people died.
Ending- An electronic control unit did not have the defect.- The accelerator pedal and the drivers seat floor mat theproblem of the defect of were confirmed. But, the most ofthe accident were confirmed with the mistake of thedriver.- It is said that a survey by government is insufficient.
How is Toyota doing- In 2009, It announced the object of pedal for freeexchange for approximately 4,260,000.- In 2010, It is discovered the example that becomes hardto change in the accelerator pedal by abrasion.- It announced that It canceled sale and the production ofat least one week.
Influence- In 2010 It unit sales decreased by 47%, It largelydecreased.- It influence the stock prices, and 15% decline, too.And, the stock price of Toyota system company all fallstoo.- For Toyota, it was reduced each for a not giving securitylong term a debt .
Cope- Throughout the world match voluntary repair and with arecall become little over 7 million degree substantially.- It announced the object of pedal for free exchange.- As a result of investigation in the company, It discoveredthe example to happen of the problem in an acceleratorpedal.
history- In 1937 It is established as "Toyota Motor IndustryCorporation".- In 1950 Toyota is separated "industry", "sale".-In 1982 Toyota had been separate, but was merged.And It is estabilishd as "Toyota Motor Corporation".-In 1997 First mass production type Hybrid Car was born.
Summary- Toyota insisted, "safety did not have the problem" anddid not take the correspondence such as recalls. But theaccident that four people died has occurred.- The announcement of the recalls that a causeinvestigation and the replacement of pedal for freeexchang, voluntary repair, the performed analysis of theaccident.
More Information- http://business.timesonline.co.uk/tol/business/industry_sectors/engineering/article7017880.ece- http://www.cbsnews.com/stories/2010/02/24/eveningnews/main6240051.shtml- http://www.washingtontimes.com/news/2010/mar/03/toyotas-sales-fall-as-more-fatalities-reported/- http://jiten.biglobe.ne.jp/j/7d/2d/70/182709e6927dbba71af024e2a63770bc.htm