1. Information Researcher
A. It's important to save reader time
B. 1. We don't have to write polite and formal sentences.
2. Put the important point of your message up front.
3. Use legible font and symbols to emphasize.
4. Don't put unnecessary information.
5. Check for mistakes.
C. 1. You may put unnecessary words if you write polite and formal sentences.
2. Reader can get important information quickly.
3. Reader can understand and be impressed easier.
4. We usually write short and concise.
5. You might be rude if you write wrong spelling and sentences.
D. E-mail is not formal much, and it is usually short and concise because reader might be impressed
like it. We should write that reader can understand and get the key point quickly, so we must not
write unnecessary information in business email. In addition, it is the good way to emphasize
important words and use symbol. You have to check for mistakes, too. This will save reader time
when reading email.
2. Contents Organizer
A. E-mail is much less formal than a written letter. E-mails are usually short and concise. If you are
writing to someone you don't know, a simple "Hello" is adequate. Using a salutation such as "Dear
Mr. Smith," is too formal. When writing to someone you know well, feel free to write as if you are
speaking to the person. Use abbreviated verb forms (He's, We're, He'd etc.). Include a telephone
number to the signature of the email. This will give the recipient the chance to telephone if
necessary. It is not necessary to include your email address as the recipient can just reply to the
email. When replying eliminate all the information that is not necessary. Only leave the sections of
text that are related to your reply. This will save your reader time when reading your email.
Thanks very much for a pleasant lunch and many useful topic today.
I'm sorry suddenly and late. Please allow me to send you E-mail because facebook don't work.
Tonkatsu(a fried pork cutlet)was delicious. I ate a rich lunch after a long time. However, I'm pity
because I had intended to speak you my mind, but I couldn't. To tell the truth, I had many topics
that I want to speak you more and more. I was felt keenly that I haven't study hard enough.
I would like to talk you more. Could you eat a lunch with me again? I'm going to practice and study
English from now on.
the university of Aizu
C. 1. Recently, I have encountered a difficult problem which we can not play club activities
because of rain or snow.
2. I could not solve a problem which experimentation of a science and engineering.
D. 1. Whether use “Dear” I or not.
2. Whether write formal or informal.
3. Whether need sign or not.
4. Whether use omission or not.
5. Whether include telephone number or not.
3. Plan Developer
C. 1. Abbreviated verb forms are word that is such as “He's, We're, He'd, etc.”.
2. Symbol is mark that is emphasize usually words.
3. An informative subject line is theme that is contents of email.
4. Emotions or offensive language is word that is impair someone's good name and reputation.
5. Brief is type that is organized contents of email.
D. 1. When should we write writing letter?
2. Should we write what kind of business email?
3. What should we write our individual informations on business email?
Subject::Amusement park plan
A. In order to need for launching this business and learn format of Email.
B. In 1930s, world economy got worse because world depression happened in NY, but
entertainment business have kept getting the benefit all over the world.
C. First of all, we need big ground,employment cost and the cost of building and so on , so we have
to borrow a lot of money from banks. Second, we have a think character design and program of
D. Daichi Kikuta is head of a company, Jun Okada is executive managing director Yuya Ito is
administrator of amusement attraction, Yusuke Abe is full-body suit of cat and dog.
E. We have no question.
Date: April 27th
Subject:Amusement park plan
A. An amusement park.
B. Old and young alike are enjoyable amusement park even in the midst global rece
ssion. and restore vitality to the local areas by building the amusement park an
d activation of a local communities.
C. First of all, Our objective is that the benefit is higher than Disneyland, and get smile. smile is
priceless. Second, we have to keep trying to generate the benefit.
D. We construct safe the amusement attractions and clean up the amusement park, because we want
to look customers smile.
E. Our amusement park targets old and alike and all kinds of group such as family and couple. Our
target market is sports shops, eating and drinking establishments, and so on.
F. Our industry will keep developing in the future, so our industry will be not change.
H. Our company is by no means affected by business depression. Making original goods and
characters, generate a synergistic effect. such as becoming a cartoon film and a video game and so
1. Information Researcher
A. Content of amusement park establishment.
B. 1. The outline is recorded.
2. The background is recorded.
3. Details of the activity are recorded.
4. Content of activity is recorded.
5. Details of amusement park is recorded.
C. There are a lot of information, it is used a lot. I think that our group use many information.
D. There are a lot of agreeing parts of present project and the reference document.
2. Contents Organizer
A. We'll use many pictures because it is easy for reader to understand easier. In addition, we'll write
the detail about attraction and selling point and target on brochure.
B. 1. Introduction about this amusement park.
2. Selling point.
5. A difference of another amusement park.
C. 1. Introduction about this amusement park : This is about history and institution.
2. Selling point: This is about event or festival.
3. Target: This is good information for traveler.
4. Attraction: We'll explain many attractions.
5. A difference of another amusement park:
D. We think that the brochure about amusement park will be read by family, so we have to make it
so that children can understand easier. Finally, we want to make fancy brochure.
3. Plan Developer
A, B, C and D.
1. Purpose and History of the Company
All of us at HappyIsland hope that your visit happy and the memorable experience for you and your
HappyIsland is open called a “fairy kingdom” because it combines fantasy and history. Adventure
and learning, together with every variety of recreation and fun designed to appeal to everyone.
During your visit, you may wish to stop for a moment in Town Square. There, at the base of the
flagpole, you will find a message which expresses HappyIsland's true purpose.
HappyIsland is dedicated to ideals, the dreams and the hard facts which have created World... with
the hope that it will be a source of joy and inspiration to all the world.
2. Price of Admission
Age ~6 7 ~ 15 16 ~
Price $10 $20 $40
3. Benefits of Using Your Product
This amusement park will make all people happy and feel the impression like dream. You might
forget the time If you experience many attractions in the HappyIsland, and please soothe the mind
and the body. You will absolutely get wonderful and meaningful time. It will have never forgotten
once you visit to this park.
4. Contact Detail and Office Location
Address : Toronto, Canada
Phone : 080-xxxx-xxxx
E-mail : email@example.com
1. Information Researcher
A. What's in these sites are philosophy of business, types of amusement attraction, electronic
advertisement, and so on.
B. 1. Business attitude
2. Business mission
3. Action guideline
C. These sites contribute to develop our plan of amusement park ,so these sites are good example of
D. The reference documents very take from our plan of amusement park.
2. Content Organizer
A. First of all, Information gathering, second decided the place, third decided content of charge.
B. About set up amusement park.
C. 1. location
3. content of charge
4. goal of benefit
5. condition of site
D. Because this way is general.
3. Plan Developer
A, B, C and D.
I. Cover Page
Group A and Brine(Boss)
II. Executive Summary
This business type is amusement park, and name is “Happy Island”. The objective is making people
of the world happy and laughing. We’ll borrow money from the local bank after that we’ll build it.
In addition, we have to employ about 500 workers. This program will make development of
There are many amusement park in the world, so we have to reflect about proprietorship like
mascot character and attraction. We’ll make original character and attraction. We need about
$5,000,000 for personnel and construction cost. Effect of the money on the business will use for
extension of this park and some events.
III. Table of Contentss
IV. The Business
A. Description of the Business
Our business is amusement park, so we have to advertise our business on TV, magazine and
newspaper all over the world. In addition, we have some services for first month. Industry of
Entertainment is the only business what was successful when it was the Great Depression.
B. Industry Analysis
・Is it a fad?
・Is it seasonal?
All season are OK.
・Is it increasing or decreasing?
This is increasing.
・Does it simply grow with the population?
・Is the market always there, always the same?
The base is the same, but we have original character and attraction.
・What are the factors affecting the growth of the market, and of market share?
Construction and personnel cost, Goods,
・Where are they located?
It locate in foreign country.
・How large is the market?
It is similar to Disney Land.
・What are their characteristics?
They are many original attractions.
・What percentage of that market is the business' share?
The Other (5%)
・Who are the potential customers for the business' product or service?
They are people of the world.
C. Vision Statement
Borrow a much money at a bank and, establish a building in the while.
D. Vision Trigger
We make a pleasure for children, old man and woman by happy island.
Amazing, Delight, Dream. Creating a new entertainment.
C. Mission Statement
A road to the goal is that the children are bursting with energy. Our mission statement is
turnover of our amusement park reaches three hundred million yen.
D. Business Objective
Our mission statement is turnover of our amusement park reaches three hundred million yen.
V. Business Operations
Happy Island will construct amusement attraction:
● Ferris wheel
● roller coaster
● haunted house
● coffee cup
● free fall
● and so on
We will construct only one Ferris wheel, go-cart and coffee cup but two or more scary ride such as
roller coaster and free fall and haunted house in amusement park. We will check amusement
attractions in amusement park for customer's peace of mind. And we will think new amusement
park attractions after amusement park will be opened.
Parade and Show
Happy Island will run two or three times parade and show every day. Parade and Show of Happy
Island will do participatory parade and show for our customer's a more excitement. And Happy
Island will change content of parade and show on a regular schedule.
Restaurant, cafe and Store
We will construct one or two fine restaurants, two or three family restaurants, two or three cafes and
two or more stores. Fine restaurant and family restaurant can eat lunch and dinner. Fine restaurant
can eat a full-course meal unchanged other fine restaurant. Also, family restaurant don't change
other family restaurant's price. Cafe fits coffee break in amusement park. Store is sold light meal
such as sandwich and munch, coming-home present such as goods and sweet treat.
Our amusement park change price of admission with age. First, customers of between the ages of 0
and 6 cost 10 Canadian dollars a day. Next, customer of between the ages of 7 and 15 cost 20
Canadian dollars a day. Finally, customer of between the ages of 16 and over cost 40 Canadian
dollars a day. We think enjoyable payment method among people of all ages.
Price setting of restaurants and cafes don't change price setting of other restaurants and cafes. For
example, price setting of family restaurant's lunch is between 7 and 14 Canadian dollars with set
menus. In addition, cafes is between 2 and 5 Canadian dollars with a cup of coffee. Additionally,
Stores is sold various goods on various price. There are all sorts of price of goods.
Toronto is considered a very cosmopolitan city. There are a lot of unique building that have
attracted attention on architectonics in Toronto. And, we will build amusement park in a lot of
unique building that have attracted attention on architectonics in Toronto. We must search land for
we will build our amusement park. And, our amusement park will don't have to lose a lot of unique
building that have attracted attention on architectonics in Toronto. By doing this, wonderful new
building will join in Toronto.
Happy Island will be promoted with a variety of marketing methods:
By degrees, we will start promotion one month before a grand opening. Contents of promotion will
advertise on the Internet, mobile Internet. We will not advertise on TV, for commercial on TV cost
a small fortune. We will only use advertisement on Internet and mobile Internet, for we think that
this way will become fully effective.
Also, we will give service with mobile phone. If customer become a member of mobile phone, we
will present simple coupon for all members. One and three-year sales forecasts are presented in
Table 3 together with anticipated promotional costs.
One And Threeyear Sales Forecasts And Related Promotional
Years Sales Revenue Promotion Cost
One 1,000 200
Two 1,500 250
Three 2,000 320
B. Competitive Analysis
The prospective owner conducted a personal survey to obtain the information presented in the
following competitive analysis and in Exhibit 2, Competitive Analysis.
There are no amusement parks except our amusement park in Toronto, but there are various
entertainment centers in Toronto. Entertainment centers in Toronto will be our competition.
Air Canada Centre
Air Canada Centre is gymnasium. NHL's The Toronto Maple Leafs and NBA's Toronto Raptors are
Air Canada Centre-based team. The Toronto Male Leafs has one of the most proudest history, along
with Montreal Canadiens. Therefore, The Toronto Male Leafs is the most popular NHL's team.
Also, Toronto Raptors `is the only Canadian team in the NBA. There is 5,200 capacity show house
in Air Canada Centre. Show house in Air Canada Centre can respond to Concert, Broadway and so
Rogers Centre is baseball park. MLB's Toronto Blue Jays is Rogers Centre-based team. Toronto
Blue Jays is the only Canadian team in the MLB. Rogers Centre is the world's first stadium that has
movable roofs. Rogers Centre's capacities are 50,516 people in baseball and 53,506 people in
football. Also, Rogers Centre curtains off inside the stadium, and Rogers Centre is concert venue.
Toronto Eaton Centre
Toronto Eaton Centre is large shopping mall and composite-type offices. In Toronto, in the number
of visitors, Toronto Eaton Centre place that is the most popular visitors. Also, Toronto Eaton Centre
has is the largest store area in east Canada. In the number of stores, Toronto Eaton Centre is second
greatest scale after Square One Shopping Centre in east Canada.
Canadian National Tower
Canadian National Tower is tower for connection and sightseeing. Canadian National Tower is
553.33 meters high, and there are four observatory in Canadian National Tower. Thus, Canadian
National Tower popular tourist attraction in Toronto. In building of self-support type, Canadian
National Tower had been the most highest tower during 32 years between open and 2007.
Exhibit 1, Competitive Analysis, compares important competitive factors of the ice cream
businesses discussed above with Fast ‘n Fresh Premium Ice Cream Parlor.
Items Happy Island Air Canada Rogers Centre Toronto Canadian
Centre Eaton Centre National
Category Amusement Sports and Sports and shopping mall observation
park theater venue theater venue tower
Eating Place Yes Yes Yes Yes Yes
Price 40 Canadian No Pattern No Pattern No Pattern About 20
National No No No No No
Years In Start-Up Eleven Twenty One Eighteen Thirty Five
Reputation Unknown Excellent good Excellent good
C. Legal Structure
Happy Island will be operated as a sole-proprietorship owned by Group A and John Brine
D. Management Expertise
The owner, Group A and John Brine Entrepreneur, has founded four highly successful amusement
businesses in the Canada and U.S.. The owner holds an undergraduate computer science and
engineering degree, the University of Aizu, Aizuwakamatsu City. Also, Group A Entrepreneur
holds an MBA from the School of Entrepreneurship, Harvard University, Cambridge city.
Group A and John Brine Entrepreneur’s extensive business enterprises have used several reputable
Toronto professionals who provide business services. These include the Goldsmith Insurance
Agency, Jerome and Company CPAs, and Jensen, Barker, and Symthe law firm. The owner has had
a long term banking relationship with Valley City National Bank.
Group A and John Brine Entrepreneur is also a highly regarded consultant to amusement businesses
in Canada and U.S.. Although consulting income is not included in the financial projections of this
plan, Group A and John Brine Entrepreneur usually consults five hours per week at $80/hr plus
travel expenses; fee for a day’s consulting is $550 plus travel expenses.
E. Support Personnel
Most of the employee employs the part-time job. Student employees will earn $8,00/hr. initially
with an opportunity for pay increases.
VI. Financial Planning Tools
A. Financial Information
The following objectives are for the first three years of Happy Island:
1. Owner draw of $12,000,000 in Year 1.
2. Cash balance of $29,277,000 end of Year 1.
3. Owner draw of $12,000,000 in Year 2.
4. Cash balance of $15,614,000 end of Year 2.
5. Owner draw of $16,000,000 in Year 3.
6. Cash balance of $6,918,000 end of Year 3.
1. Sources of Money. This is a title.
2. Personal Funds. The owner will invest $95,000,000 into the business.
3. Loans. The owner will borrow $95,000,000 from Valley City National Bank as a five-year
revolving line of credit at 10%.
4. Equipment/Supplies. The majority is basically used for construction expenses.
5. Available Cash. Total of sources of money.
6. Uses of Cash. Title.
7. Security Deposits. Security and other deposits will include $5,000,000 for lease-related deposits,
$2,000,000 for utility deposits, and $2,000,000 for miscellaneous deposits for a total of $9,000,000.
8. Signs. Happy Island will have extensive Riverside Faire approved signage on all four side of the
building. Signage and installation will cost $8,200,000 according to an estimate by Valley City
Quality Sign Co.
9. Leasehold Improvements. Net leasehold improvements after the $100/sq.ft. allowance by the
landlord will total $7,500. This estimate was provided Repairing cost minor improvements.
10. Business License Fee. The business license fee based on business revenue (2% of gross
revenue) will be $3,000,000 (License and Permits Office, Valley City).
11. Insurance Premiums. Goldsmith Insurance Aency, Valley City, estimated annual premiums at
$6,000,000. These premiums will cover business liability, property damage, workman¡Çs
compensation, and all other types of insurance.
12. Office Expense. This item includes all office-related expenses including copying and paper
supplies. The owner will perform office duties. Total is estimated at $2,000,000 annually based on
the owner¡Çs previous experience.
13. Advertising And Promotion. $7,000,000 will be allocated to the advertising and promotion
campaigns discussed in the Marketing section above.
14. Real Estate/Other Taxes. Real Estate and Personal Property taxes will total $3,700/year.
15. Miscellaneous Expenses. $8,000,000 has been estimated
16. Payroll. Wages total $46,200. This total includes 121 winter workdays, with one employee
working 5 hours a day at $8.00/hour. It also includes 201 summer workdays, with two employees
each working five hours a day at $8.00/hour. Payroll includes the manager¡Çs annual salary,
employer taxes such as FICA, unemployment insurance, and workers¡Ç compensation, but does not
17. Payroll Taxes and Benefits. These are estimated to be $9,240,00, 20% of wages and include
FICA, scholarships, and manager benefits.
18. Owner¡Çs Draw. This information is $1,000,000 per month or $12,000,000 annually. This
amount is increased in future years.
19. Total Expenditures. $50,000,000.
Happy Island will be successful. This business plan has documented that the establishment of
Happy Island is feasible. All of the critical factors such as industry trends, marketing analysis,
competitive analysis, management expertise, and financial analysis support this conclusion. We win
without fail !!!
VIII. Supporting Documentation
Person talented in sports.
2. Letter of Recommendation
It doesn't relate to us.
3. Special Awards, Achievements
One in 10,000 is free. Achievements is a profit 10 billion yen a year.
4. Newspaper and Magazine Clippings
Happy Island open !!!!!!!!!!!!!!!! Come on.
5. Additional Relevant Information Supporting Your Business
Couple is half the price.
1. Information Researcher
We should include how much application fee, project appraisal in feasibility report and,
Anyway, we have to think how to get approval for my amusement park.
B. I think (http://www.keralatourism.org/business/incentives.htm) is directly related to my vision of
feasibility report. (www.cicorp.sk.ca/pubs/2010%20Feasibility%20Study%20Summary.pdf) is real
summary of company.
C. Our document is not united. Our document is full of inconsistencies. It is evidence our ideas
don't have finally.
D. Especially, reference document (www.cicorp.sk.ca/pubs/2010%20Feasibility%20Study
%20Summary.pdf) is final objective of us. We must finish current project to like a sample
feasibility report. We have many links between the reference documents and the current project.
2. Content Organaizer
A. We will write final document in mind the current document and feasibility or not.
B. How to get approval for your amusement park and avail of attractive financial incentives.
C. 1. Planned construction site and the cost of land
2. Accomplishment of competitor
3. Detail of application guidebook
4. Main products
5. Promotion ways
D. The document needs various items. But if the document uses all items, the document will be not
the logical organization. Because the document will use only necessary items.
3. Plan Developer
A and B.
C. document: a piece of paper that has official information on it
construction: the process of building things such as houses, bridges, roads etc
accomplishment: something successful or impressive that is achieved after a lot of effort and
competitor: a person, team, company etc that is competing with another
guidebook: g a book about a city, country etc
D. 1. The document needs various items.
2. The document uses all items, the document will be not the logical organization.
3. The document will use only necessary items.
A. To delight.
To give a dream.
To improve the economic situation.
To make an appeal for area.
B. The required permission is difficult point because the ammusement park is so big, so many
houses might have to move out. We can expect the human resources has no probrem because the
amusement park will attract many people from all over the world. Therefore, we have to make
many attractions,so we need to contract with some companies to get many machines. First of all, we
will borrow many monies from the bank to contract the construction company and to make many
attractions. In addition, we will construct in big place as much as possible because many houses
might have to move out.
C. Identify three problems that you might face while launching your company or obtaining the
necessary items, setting up the location, obtaining the necessary permission etc.
1. We will face problem of safe management of amusement attractions such as scary ride in our
amusement park. Because for put safety before everything else.
2. We will face problem of a location. We must locate a broad location setting up our amusement
3. We will face problem of health in our amusement park. We have to guard health at shops and
restaurants and so on in our amusement park. We will not have to neglect cleaning in our
1. What will be sme of the considerations when deciding on the following: a. company hours
10:00 ~ 21:00
2. pricing of your product
3. the location that will be rented or bought
Of couse, we bought.
4. advertising your product.
making a home page to advertise.
getting to advertise by CM on TV.
1. Information Researcher
A. We need many roles like guide, informer, guide of attraction, ticket collector, nurse, garbage
collector and office worker to manage the amusement park. These documents are particular about
some roles. In addition, these will give us important information about the numbers of worker, the
role and the cost.
B. We have to know detail for some roles.
We will find the number of worker and the role.
We have to think about personal cost.
It is important for us to make organization.
We might have some problem like shift and interview.
C. This project needs many workers and roles, so this information will help our organization more
intelligible. We will know necessary role that we need. We have to employ many workers, so we
should know the detail about the role.
D. The role is important to manage the project. We have to know detail for all roles. We need the
manual about the role because it is important to run this project. If we don't have manual about the
detail, we will be not able to organize.
2. Content Organizer
A. Overall, what is your plan for designing the final document?
-----> My plan is to get employee for a job without a mistake.
B. Identify the major headings / paragraphs in the logical order of the document
-----> Don't get employees to make an accident.
Don't get employees to deal with customers badly.
Get always employees to give a smile for customers.
Don't get employees to forget enjoying a job.
Get employees to give a dream for children.
C. Explain the 5 major points that you see in the final document.
-----> To be precious friends of work.
To keep a safety in mind.
Don't forget a enthusiasm for customers.
Don't forget to give a smile.
Don't forget to enjoy
D. Explain the logical organization in the document.
Question: Why did you choose to organize the document this way?
Answer: Because employee is easy to understand.
3. Plan Developer
C. role: the way in which someone or something is involved in an activity or situation, and how
much influence they have on it
customer: someone who buys goods or services from a shop, company etc
employee: someone who is paid to work for someone else
enthusiasm: a strong feeling of interest and enjoyment about something and an eagerness to be
involved in it
safety: when someone or something is safe from danger or harm
D. We have to determine disciplined roles.
We have to move each roles into action.
We have to enjoy any works.
A brief overview of the company and its products.
A objective of our company is to make full of smiles and delight for customers.
It is for that purpose that we have to need teaching employees a much product.
In case, employee is role of cleaning a ground in a Happy Island, if they are asked "What are you
doing?", they must replay "I am gathering dreams of children in the world."
In case, employee is trainer of attractions in Happy Island,
Where should I line customer?
How many people come in that attraction?
How is one of the products created or used?
we correct executives and, we and they make a product.
We correct all employees and employers and, we teach them the product.
○ Guide: Guide person will guide place of stores, restaurants, attractions and so on in our
amusement park to customers
○ Store Employee: Store employee person will wait on customers. And store employee
person guides goods of our amusement park to customers.
○ Chef: Chef person will cater customers with delicious meal.
○ Cleaner: Cleaner person will clean up our amusement park, for our amusement park
will offend customers.
○ Security Officer: Security officer person, for safety of customers and our amusement
park, will keep guard on our amusement park.
● Customer: Customer person will buy what customers want to buy, eat what customers want
to eat and play what customers want to play. And customers will enjoy
themselves at our amusement park.
● Attraction: Attractions will also enjoy exterior package. Attractions will also be flashy
● Goods: Goods's package will rouse customers's buying motivation. For example, one goods
will be cool design, another goods will be so cute design and so on.
E. We need training because employees have to guide for visitors and know some information
about machine. First, we will prepare the manual about guide for visitors. In addition, all
employees memorize completely. Secondly, we will practice for guide like the fact as much as
F. We will have long line at the popular attraction every time, so we have pass ticket for visitors
who want to ride the attraction. It is a little more expensive than usual ticket. However, it will
improve the confusion.
● Employee: It calls the president, also It speaks directly.
● Customer: It calls the president, also It speaks directly.(If the site and the advertisement are
seen, it understands. )