Aim at world business Hiroshi Mikitani (Rakuten President) told a briefing on international strategy. It is to stop the Japanese company. And change the their company like a world company. He is aimed at world company and world business. And his hope is Rakuten’s hope.
English communicationabilities Mikitani think that when Rakuten is aimed at world company, the group’s 6,000 employee have to use English after 2 years. Rakuten’s employee do not use the Japanese in entire business after 2 years. So their business is changing now.
To use English Tokyo-based Rakuten encouraged the use of English among Rakuten’s employees. For example, Rakuten executives now deliver their presentations in English, while documents distributed at executive and other meetings must also be written in English.
Support The company has supported employee efforts to learn English by tying up with an English conversation school.
Strategy and Planning Mikitani on Wednesday revealed Rakutens plan to further expand its overseas business operations from six countries or regions to 27. "Our goal is to become the No. 1 Internet service company in the world," said by Mikitani
Goal of Numbers Currently, overseas sales account for only 1 percent of Rakutens overall sales. The company plans to raise the ratio to 70 percent. It also aims to increase annual sales of its group companies from the current 1.8 trillion yen to 20 trillion yen.
Mikitani Rakuten has a Mikitani, who has an MBA from Harvard is fluent in English and is very charismatic, analysts say, though making such a decision and getting positive results are two separate things. "Rakuten has a culture of uniting under Mikitanis top-down decisions,"Sumito Takeda (UBS Securities Japan Ltd) said.
Like a soroban Mikitani insists English is a must for all the employees, saying in a recent magazine interview, "English is like soroban (abacus, meaning math) in yomi kaki soroban (reading, writing and arithmetic). Employees who cant speak English are out of the question."