East

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East

  1. 1. East<br />
  2. 2. Improved Customer Experience<br />Better/more photography<br />More product information<br />More content<br />Faceted navigation<br />Search filtering<br />Better checkout<br />Better delivery information<br />Better post sale customer service (order tracking, etc.)<br />
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  12. 12. Broaden the appeal<br />Updated design<br />More content<br />Rich content (video, etc)<br />Blog with fashion/style and lifestyle content<br />
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  24. 24. 1st Increase conversion and ATVs<br />1st increase conversion and ATVs by:-<br />Improving the site: better cross sells using Peerius, cross sells on the checkout, checkout as guest, 1 page checkout, recently viewed products, product reviews, etc.<br />Drive more people to the checkout with stronger calls to action<br />Improving email marketing campaigns<br />Catalogue<br />Improved customer service online<br />
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  31. 31. 2nd Increase Traffic by Marketing<br />Online marketing<br />Better, more targetted SEO<br />Improved email marketing via segmentation and list analysis + better content, stronger calls to action<br />Viral marketing/link generation/competitions/Facebook/online collaborations (e.g.Isabella Oliver on Ocado)<br />Affiliate marketing<br />Search marketing<br />Offline marketing<br />Catalogue<br />Inserts<br />
  32. 32. Improved Operations<br />Better integration <br />Update stock every 20 minutes + real time stock check during checkout + stock countdown online<br />Update product information directly from the back office<br />Web services for optimal speed and performance<br />Integration with Order Active or CIMMS (depending on spec and limitations of these systems)<br />
  33. 33. Better reporting<br />Google analytics<br />Admin dashboard for report overview with:<br />Sales report<br />Abandoned basket report<br />Most view product report<br />Most purchased product report<br />Low stock report<br />Search terms report<br />Product reviews report<br />Total sales invoiced<br />Total sales refunded report<br />Coupon usage report<br />
  34. 34. Multi-currency and international<br />Magentolanguage packs<br />Support for multiple currencies<br />Tax rate support<br />Configurable list of countries for:<br />Site registration<br />Shipping destination addresses with ability to specify per shipping method<br />Billing addresses with ability to specify per payment method<br />
  35. 35. Site Administration<br />SEO management<br />Content management<br />New categories can be prepared in the backoffice and then set live when ready (these can be hidden from search)<br />Campaign management<br />Shipping rules management<br />Order management<br />Customer service<br />Call centre system<br />
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  41. 41. Typical Project Timelines<br />Requirements (Weeks 1-4)<br />Project kick-off workshop – (Week 1)<br />Specification preparation & sign off – (Weeks 2-3)<br />Design preparation & sign off – (Weeks 2-3)<br />Specification & design sign off – (Week 4)<br />Build (Weeks 5-8)<br />Customisation of all website pages & functions<br />Provision of product data, images & site content around (Weeks 6-7)<br />Internal unit testing & QA<br />Testing & Launch<br />Comprehensive site testing (Weeks 9-11)<br />Making good <br />Launch (week 12)<br />
  42. 42. Typical Client Effort<br />Over the course of the project the following effort needs to be planned for from the client’s point of view<br />
  43. 43. Ballpark costs (site build)<br />
  44. 44. Ballpark costs hosting and support<br />Based on 2.9 million page views per month<br /> £1978 including VAT<br />£300 - £400 per month cheaper than current hosting for same traffic<br />Magento is opensource so no license fees<br />

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