Augmented Reality:
Beyond the hype

Shelley Mannion - @smannion
Museum Ideas - 3 October 2013
Photos by BenedictJohnson.co...
Hands up if you know
what we’re talking about.
I don’t like polarising debates.
AR is a new style of
interacting with
content.
It conjures and delights.

jdhancock on Flickr
Four things AR can do
1. Discover (and interact with) objects
2. Find things in galleries
3. Empower visitors to participa...
I come from a learning perspective.
1. Discover and interact
AR at the British Museum began
with Passport to the Afterlife.
Discover.
And interact.
What did we learn?
Markers or images
can be used to
trigger display of
objects.
The objects can be
real or fictional.
They can show things
you would otherwise
not see.
Assets have
multiple lives.
User experience
can be tricky.
Science Stories
Science Museum, London
Augsburg Display Cabinet
Getty Museum
http://www.youtube.com/watch?v=6UGkFU-ahFo
http://www.youtube.com/watch?v=vDNzTasuYEw
2. Finding things in galleries
Cultures in Contact ran in
five galleries.
Location-based AR

Andy Warhol in Layar
Andy Warhol Museum
Street Museum
Museum of London
The illusion of location.
Pinpointing objects in galleries is hard.
Really hard.

http://vimeo.com/25782400
Visual comparisons had unexpected benefits.
Integrated into
collecting game
3. Empowering visitors to
participate
A Future History of the World
with Adrian Hon
The Lapclock
Designed by Ishmael
Children’s inventions installed in clocks
and watches gallery.
AR challenges spatial hegemonies.

DIY Day at MOMA, October 2010
Sander Veenhof and Mark Skwarek
Shades of Absence by Tamiko Thiel
Manifest.AR collective
Venice Biennale 2011
Wearable AR

Casette Playa
Neuromance, 2010
AR fashion show at London Fashion Week
http://www.youtube.com/watch?v=liKu3G0k...
http://www.youtube.com/watch?v=nTKHeaaB03A
4. Support looking and understanding
What’s your sign?
A unique code with
media attached.
King Peter I of Serbia
Memorial House
http://bit.ly/19TPRbF
http://bit.ly/H9KVX2

Sightlines application
Second Story Labs
What’s next for us?
Natural feature tracking
An app to celebrate
Athena’s birthday
In collaboration with @Gamar
http://bit.ly/19TAEFk
Parthenon gallery
Working with
fragments and
remains.
On-demand translation of
ancient scripts
http://www.youtube.com/watch?v=2ZkZ3kW5CiM

Ultimate Dinosaurs
Royal Ontario Museum
What does the
future hold?
Augmented Reality: Beyond the Hype
Augmented Reality: Beyond the Hype
Augmented Reality: Beyond the Hype
Augmented Reality: Beyond the Hype
Augmented Reality: Beyond the Hype
Augmented Reality: Beyond the Hype
Augmented Reality: Beyond the Hype
Augmented Reality: Beyond the Hype
Augmented Reality: Beyond the Hype
Augmented Reality: Beyond the Hype
Augmented Reality: Beyond the Hype
Augmented Reality: Beyond the Hype
Augmented Reality: Beyond the Hype
Augmented Reality: Beyond the Hype
Augmented Reality: Beyond the Hype
Augmented Reality: Beyond the Hype
Augmented Reality: Beyond the Hype
Augmented Reality: Beyond the Hype
Augmented Reality: Beyond the Hype
Augmented Reality: Beyond the Hype
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Augmented Reality: Beyond the Hype

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A presentation about the potential of AR in museum learning which draws inspiration from The British Museum's digital learning programme. This presentation was given at the Museum Ideas conference in London on 3 October 2013.

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  • http://www.getty.edu/art/exhibitions/north_pavilion/ar/index.html
  • Augmented Reality: Beyond the Hype

    1. 1. Augmented Reality: Beyond the hype Shelley Mannion - @smannion Museum Ideas - 3 October 2013 Photos by BenedictJohnson.com
    2. 2. Hands up if you know what we’re talking about.
    3. 3. I don’t like polarising debates.
    4. 4. AR is a new style of interacting with content.
    5. 5. It conjures and delights. jdhancock on Flickr
    6. 6. Four things AR can do 1. Discover (and interact with) objects 2. Find things in galleries 3. Empower visitors to participate 4. Support looking and understanding
    7. 7. I come from a learning perspective.
    8. 8. 1. Discover and interact
    9. 9. AR at the British Museum began with Passport to the Afterlife.
    10. 10. Discover.
    11. 11. And interact.
    12. 12. What did we learn?
    13. 13. Markers or images can be used to trigger display of objects.
    14. 14. The objects can be real or fictional.
    15. 15. They can show things you would otherwise not see.
    16. 16. Assets have multiple lives.
    17. 17. User experience can be tricky.
    18. 18. Science Stories Science Museum, London
    19. 19. Augsburg Display Cabinet Getty Museum http://www.youtube.com/watch?v=6UGkFU-ahFo
    20. 20. http://www.youtube.com/watch?v=vDNzTasuYEw
    21. 21. 2. Finding things in galleries
    22. 22. Cultures in Contact ran in five galleries.
    23. 23. Location-based AR Andy Warhol in Layar Andy Warhol Museum
    24. 24. Street Museum Museum of London
    25. 25. The illusion of location.
    26. 26. Pinpointing objects in galleries is hard. Really hard. http://vimeo.com/25782400
    27. 27. Visual comparisons had unexpected benefits.
    28. 28. Integrated into collecting game
    29. 29. 3. Empowering visitors to participate
    30. 30. A Future History of the World with Adrian Hon
    31. 31. The Lapclock Designed by Ishmael
    32. 32. Children’s inventions installed in clocks and watches gallery.
    33. 33. AR challenges spatial hegemonies. DIY Day at MOMA, October 2010 Sander Veenhof and Mark Skwarek
    34. 34. Shades of Absence by Tamiko Thiel Manifest.AR collective Venice Biennale 2011
    35. 35. Wearable AR Casette Playa Neuromance, 2010 AR fashion show at London Fashion Week http://www.youtube.com/watch?v=liKu3G0kDHQ
    36. 36. http://www.youtube.com/watch?v=nTKHeaaB03A
    37. 37. 4. Support looking and understanding
    38. 38. What’s your sign?
    39. 39. A unique code with media attached.
    40. 40. King Peter I of Serbia Memorial House http://bit.ly/19TPRbF
    41. 41. http://bit.ly/H9KVX2 Sightlines application Second Story Labs
    42. 42. What’s next for us?
    43. 43. Natural feature tracking
    44. 44. An app to celebrate Athena’s birthday In collaboration with @Gamar http://bit.ly/19TAEFk
    45. 45. Parthenon gallery
    46. 46. Working with fragments and remains.
    47. 47. On-demand translation of ancient scripts
    48. 48. http://www.youtube.com/watch?v=2ZkZ3kW5CiM Ultimate Dinosaurs Royal Ontario Museum
    49. 49. What does the future hold?

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