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Result Driven Design

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The slides to my session at the TYPO3Camp Mallorca 2014.

Published in: Design
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Result Driven Design

  1. 1. HELLO.
  2. 2. I am Robert
  3. 3. I like beautiful things
  4. 4. RESULT DRIVEN DESIGN
  5. 5. trends come and go
  6. 6. skeuomorphism
  7. 7. flat design
  8. 8. one adamant rule
  9. 9. the manifest of simplicity
  10. 10. keep it simple stupid
  11. 11. users are in a terrible rush
  12. 12. 2 seconds
  13. 13. clean your table
  14. 14. people tend to use every available pixel
  15. 15. special offers, new products, best seller, recommendations, …
  16. 16. will this work?
  17. 17. *gulp*
  18. 18. simple rules
  19. 19. use whitespace to create balance and tension
  20. 20. only present those elements that are REALLY needed
  21. 21. drop the centerfold ! it is 2014, users are not afraid to scroll.
  22. 22. stop using trillions of image sliders
  23. 23. focus on primary action and repeat it
  24. 24. Be thrifty with colors
  25. 25. offer little options
  26. 26. put weight on importance
  27. 27. use landing pages
  28. 28. use icon labels
  29. 29. use upfront progress 15%
  30. 30. merge similar functions
  31. 31. forms are awful… try fewer fields
  32. 32. be smart with validation
  33. 33. follow conventions
  34. 34. guide your users
  35. 35. performance matters
  36. 36. make it BIG
  37. 37. think content first
  38. 38. tell a story
  39. 39. rise interest
  40. 40.
  41. 41. thank you. @rzierhofer

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