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ConversionManipulation               Taku Ogawa (c) / 2011
Conversion                             A ni dea                                          in βManipulation               Ta...
for Advertising ModelCompany              Client
for Advertising ModelCompany              Client
for Advertising ModelCompany              Client
for Advertising ModelCompany              Client
for Advertising ModelCompany              Client
THE IDEA
1 Converson MaximizationTHE IDEA
1 Converson Maximization           2 Conversion OptimizationTHE IDEA
1 Converson Maximization           2 Conversion OptimizationTHE IDEA   3 Conversion Manipulation
Manipulation
Manipulation
Manipulation
Conversion Maximization
Conversion Maximization
Conversion Optimization
Conversion Optimization
Conversion Manipulization
Conversion Manipulization
In the right place at the right time!
In the right place at the right time!
Is this OK? (size=cost spent)
Is this OK? (size=cost spent)
This is better! (size=cost spent)
This is better! (size=cost spent)
Why Conversion Manipulation
Why Conversion Manipulation
CompanyCustomer             Client
Makes everyone happy!                  CompanyCustomer                           Client
Makes everyone happy!                  CompanyCustomer                           Client
Makes everyone happy!                  CompanyCustomer                           Client
Makes everyone happy!                  CompanyCustomer                           Client
Makes everyone happy!                  CompanyCustomer                           Client
Increase Profit by “Retention”
Increase Profit by “Retention”
Sales & Cost
Retention                    80                      CPA                 50    50           50                            ...
Retention                    80                      CPA                 50    50           50                            ...
Retention                    80                      CPA                 50    50           50                            ...
Retention  Effect
No Retention                      Retention                  48                            41                   40        ...
No Retention                      Retention                  48                            41                   40        ...
Methods
1 Attraction ControlMethods
1 Attraction Control          2 Website ControlMethods
1 Attraction Control          2 Website ControlMethods   3 Sales Control
Attraction Control
Attraction Control
Website Control
Website Control
Website Control
God Hand
Sales Control
High Level Sitemap (@ank)
High Level Sitemap (@ank)        TopTop        Top
High Level Sitemap (@ank)        TopTop             Banner        Top
High Level Sitemap (@ank)        TopTop             Banner     +250   +25        Top
High Level Sitemap (@ank)        TopTop             Banner     +250   +25        Top                           +100   +20
Analogy
Analogy
THANKS FOR YOUR   ryuka01     ATTENTION
Conversion MeetUp Vol.1 小川資料
Conversion MeetUp Vol.1 小川資料
Conversion MeetUp Vol.1 小川資料
Conversion MeetUp Vol.1 小川資料
Conversion MeetUp Vol.1 小川資料
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Conversion MeetUp Vol.1 小川資料

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Conversion MeetUp Vol.1の小川パートの資料です。

ほとんど文章が無く(あっても英語ですが)トークで乗り切ったため、見てもわかりにくいかもしれないのですが、ご容赦ください。

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Conversion MeetUp Vol.1 小川資料

  1. 1. ConversionManipulation Taku Ogawa (c) / 2011
  2. 2. Conversion A ni dea in βManipulation Taku Ogawa (c) / 2011
  3. 3. for Advertising ModelCompany Client
  4. 4. for Advertising ModelCompany Client
  5. 5. for Advertising ModelCompany Client
  6. 6. for Advertising ModelCompany Client
  7. 7. for Advertising ModelCompany Client
  8. 8. THE IDEA
  9. 9. 1 Converson MaximizationTHE IDEA
  10. 10. 1 Converson Maximization 2 Conversion OptimizationTHE IDEA
  11. 11. 1 Converson Maximization 2 Conversion OptimizationTHE IDEA 3 Conversion Manipulation
  12. 12. Manipulation
  13. 13. Manipulation
  14. 14. Manipulation
  15. 15. Conversion Maximization
  16. 16. Conversion Maximization
  17. 17. Conversion Optimization
  18. 18. Conversion Optimization
  19. 19. Conversion Manipulization
  20. 20. Conversion Manipulization
  21. 21. In the right place at the right time!
  22. 22. In the right place at the right time!
  23. 23. Is this OK? (size=cost spent)
  24. 24. Is this OK? (size=cost spent)
  25. 25. This is better! (size=cost spent)
  26. 26. This is better! (size=cost spent)
  27. 27. Why Conversion Manipulation
  28. 28. Why Conversion Manipulation
  29. 29. CompanyCustomer Client
  30. 30. Makes everyone happy! CompanyCustomer Client
  31. 31. Makes everyone happy! CompanyCustomer Client
  32. 32. Makes everyone happy! CompanyCustomer Client
  33. 33. Makes everyone happy! CompanyCustomer Client
  34. 34. Makes everyone happy! CompanyCustomer Client
  35. 35. Increase Profit by “Retention”
  36. 36. Increase Profit by “Retention”
  37. 37. Sales & Cost
  38. 38. Retention 80 CPA 50 50 50 30 30Sales & Cost Maximization Optimization Manipulation
  39. 39. Retention 80 CPA 50 50 50 30 30Sales & Cost Maximization Optimization Manipulation
  40. 40. Retention 80 CPA 50 50 50 30 30Sales & Cost Maximization Optimization Manipulation
  41. 41. Retention Effect
  42. 42. No Retention Retention 48 41 40 38 35 34 30 30 25Retention Effect Month 1 Month 2 Month 3 Month 4 Month5
  43. 43. No Retention Retention 48 41 40 38 35 34 30 30 25Retention Effect Month 1 Month 2 Month 3 Month 4 Month5
  44. 44. Methods
  45. 45. 1 Attraction ControlMethods
  46. 46. 1 Attraction Control 2 Website ControlMethods
  47. 47. 1 Attraction Control 2 Website ControlMethods 3 Sales Control
  48. 48. Attraction Control
  49. 49. Attraction Control
  50. 50. Website Control
  51. 51. Website Control
  52. 52. Website Control
  53. 53. God Hand
  54. 54. Sales Control
  55. 55. High Level Sitemap (@ank)
  56. 56. High Level Sitemap (@ank) TopTop Top
  57. 57. High Level Sitemap (@ank) TopTop Banner Top
  58. 58. High Level Sitemap (@ank) TopTop Banner +250 +25 Top
  59. 59. High Level Sitemap (@ank) TopTop Banner +250 +25 Top +100 +20
  60. 60. Analogy
  61. 61. Analogy
  62. 62. THANKS FOR YOUR ryuka01 ATTENTION

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