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Rynda Laurel af83media- MaMA Music Presentation Recap

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Simple basic steps for Social Media tools & Management for Music Artists & Indie Labels.

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Rynda Laurel af83media- MaMA Music Presentation Recap

  1. 1. Artists & Labels : TWITTER: @af83media @rynda How to #mama83 use web-based tools for Social Media Content Creation & Community Management Rynda LAUREL Vincent BOUTON Timothée DE L AITRE Presented by Rynda Laurel Pierre-François YVEN October 15 & 16, 2010
  2. 2. TWITTER: @af83media @rynda #mama83 WHERE DO YOU START? © 2010 af83 Tous droits réservés 2
  3. 3. FACEBOOK #1 for sharing pictures 550 million users worldwide (including 19 million in France) #2 for sharing videos TWITTER 180 millions users worldwide 600 million search per day 55 million tweets per day (including 150-200,000 in France) MYSPACE 95 millions unique viewers in august 2010 Still a reference for all music artists. #1 for sharing videos in France & worldwide 2nd biggest search engine © 2010 af83 Tous droits réservés 3
  4. 4. TWITTER: @af83media @rynda #mama83 THE FAB 5 © 2010 af83 Tous droits réservés 4
  5. 5. THE FAB 5: Social Media Darlings: WEBSITE with FACEBOOK TWITTER BLOG and NEWSLETTER MYSPACE YOUTUBE © 2010 af83 Tous droits réservés 5
  6. 6. THE FAB 5: Artist Sample facebook, twitter, myspace, youtube WEBSITE FACEBOOK TWITTER with BLOG and NEWSLETTER MYSPACE YOUTUBE © 2010 af83 Tous droits réservés MAKE SURE YOUR LOOK & FEEL IS THE SAME EVERYWHERE… 6
  7. 7. THE FAB 5: Indie Label Sample facebook, twitter, myspace, youtube WEBSITE FACEBOOK TWITTER with BLOG and NEWSLETTER MYSPACE YOUTUBE © 2010 af83 Tous droits réservés MAKE SURE YOUR LOOK & FEEL IS THE SAME EVERYWHERE… 7
  8. 8. BUILD A SITE with a BLOG & NEWSLETTER © 2010 af83 Tous droits réservés 8
  9. 9. BUILD A SITE with a BLOG & NEWSLETTER © 2010 af83 Tous droits réservés 9
  10. 10. BUILD A SITE with a BLOG & NEWSLETTER Rule #1: No flash! Rule #2: Make a strong front page. Rule #3: Keep it simple. Rule #4: Keep it updated. Rule #5: Make it personal. Rule #6: Create a community From Hypebot http://bit.ly/dfgKFf © 2010 af83 Tous droits réservés 10
  11. 11. TWITTER: @af83media @rynda #mama83 1. FACEBOOK © 2010 af83 Tous droits réservés 11
  12. 12. CUSTOMIZE FACEBOOK… © 2010 af83 Tous droits réservés 12
  13. 13. http://www.facebook.com/bandpage?v=info © 2010 af83 Tous droits réservés 13
  14. 14. http://apps.facebook.com/ilike/artist_tour_1 © 2010 af83 Tous droits réservés 14
  15. 15. http://www.facebook.com/apps/application.php?id=11423005270 © 2010 af83 Tous droits réservés 15
  16. 16. YOUTUBE EVENTS © 2010 af83 Tous droits réservés 16
  17. 17. TWITTER: @af83media @rynda #mama83 2. TWITTER © 2010 af83 Tous droits réservés 17
  18. 18. TWITTER: @af83media @rynda #mama83 There are many resources about Twitter etiquitte and language… do some research then jump in… Learn the following: @reply RT RT vs #hashtags #MM (Music Monday) #FF (Follow Friday) © 2010 af83 Tous droits réservés 18
  19. 19. MAKE IT yours… change design & use a good icon/photo. THIS IS ALL PEOPLE SEE IN THEIR HOME FEED. MAKE IT COUNT. © 2010 af83 Tous droits réservés 19
  20. 20. NOTE WHEN SLASH TWEETS HE ‘SIGNS” IT SO FANS KNOW IT’S HIM. © 2010 af83 Tous droits réservés 20
  21. 21. MAKE LISTS.. FANS, FRIENDS BRANDS, RADIO, BLOGS, AND YOUR TEAM FEEL SPECIAL. © 2010 af83 Tous droits réservés 21
  22. 22. (a few) TWITTER TOOLS http://oneforty.com/category/Music TWITTER WIDGET FOR WEB OR FACEBOOK SELECTIVE TWEETS FOR FACEBOOK http://twitter.com/goodies/widgets © 2010 af83 Tous droits réservés http://apps.facebook.com/selectivetwitter/ 22
  23. 23. (a few) TWITTER TOOLS #TFAT Tweet For A Track: Viral and tracking tool © 2010 af83 Tous droits réservés 23
  24. 24. TWITTER: @af83media @rynda #mama83 3. MYSPACE © 2010 af83 Tous droits réservés 24
  25. 25. © 2010 af83 Tous droits réservés ALL NEW FORMATTING SOON… 25
  26. 26. TWITTER: @af83media @rynda #mama83 4. YOUTUBE © 2010 af83 Tous droits réservés 26
  27. 27. © 2010 af83 Tous droits réservés 27
  28. 28. TWITTER: @af83media @rynda #mama83 BLOGS © 2010 af83 Tous droits réservés 28
  29. 29. © 2010 af83 Tous droits réservés 29
  30. 30. IT’S ALL ABOUT THE PLUG INS… SEO: http://wordpress.org/extend/plugins/all-in-one-seo-pack/ GALLERY: (http://wordpress.org/extend/plugins/nextgen-gallery/) FACEBOOK: http://wordpress.org/extend/plugins/tags/facebook BOOKMARKS: http://wordpress.org/extend/plugins/sexybookmarks/ TWITTER: http://wordpress.org/extend/plugins/twitter-tools/ YOUTUBE: http://wordpress.org/extend/plugins/smart-youtube/ AUDIO: http://wordpress.org/extend/plugins/audio-player/ NEWSLETTER: http://wordpress.org/extend/plugins/subscribe2/ FLICKR: http://wordpress.org/extend/plugins/flickr-widget/ © 2010 af83 Tous droits réservés 30
  31. 31. TWITTER: @af83media @rynda #mama83 VIDEO © 2010 af83 Tous droits réservés 31
  32. 32. YouTube: The reference Dailymotion: made in France Viméo: creative & business Livestream Ustream Hey!spread TubeMogul © 2010 af83 Tous droits réservés 32
  33. 33. TWITTER: @af83media @rynda #mama83 EXPANDING YOUR REACH WITH WIDGETS & MARKETING & TOURING APPS © 2010 af83 Tous droits réservés 33
  34. 34. © 2010 af83 Tous droits réservés 34
  35. 35. TWITTER: @af83media @rynda #mama83 TIME SAVERS MANAGE MULTIPLE TWITTER ACCTS FACEBOOK, MYSPACE ETC… © 2010 af83 Tous droits réservés 35
  36. 36. HootSuite © 2010 af83 Tous droits réservés 36
  37. 37. TweetDeck © 2010 af83 Tous droits réservés 37
  38. 38. Seesmic 2 © 2010 af83 Tous droits réservés 38
  39. 39. TWITTER: @af83media @rynda #mama83 MONITORING © 2010 af83 Tous droits réservés 39
  40. 40. TWITTER: @af83media @rynda #mama83 ALERTS © 2010 af83 Tous droits réservés 40
  41. 41. GET YOUR ALERTS SENT TO YOUR GOOGLE READER!!! © 2010 af83 Tous droits réservés 41
  42. 42. TWITTER: @af83media @rynda #mama83 REAL-TIME SEARCH © 2010 af83 Tous droits réservés 42
  43. 43. © 2010 af83 Tous droits réservés 43
  44. 44. http://search.twitter.com/ USE SEARCH AND LISTS TO FIND OUT INFORMATION… AND ON HOOTSUITE… © 2010 af83 Tous droits réservés 44
  45. 45. © 2010 af83 Tous droits réservés 45
  46. 46. AUDIENCE MEASUREMENT © 2010 af83 Tous droits réservés 46
  47. 47. TWITTER: @af83media @rynda #mama83 How is it working? © 2010 af83 Tous droits réservés 47
  48. 48. TWITTER: @af83media @rynda #mama83 © 2010 af83 Tous droits réservés 48
  49. 49. TWITTER: @af83media @rynda #mama83 Numbers are nice but real-time in-real-life interactions are priceless. Judge also by your digital downloads, CD & merch sales, and live shows. © 2010 af83 Tous droits réservés 49
  50. 50. TWITTER: @af83media @rynda #mama83 SHARE RELEVENT CONTENT © 2010 af83 Tous droits réservés 50
  51. 51. SHARE RELEVENT CONTENT FACEBOOK «!like!» other artists, comment, engage TWITTER create Lists, RT, #MM (Music Monday) SHARE MUSIC: Your own and those artists you like use blip.fm, song.ly, last.fm, spotify SHARE BLOGS: Your own and those relevent to your music… © 2010 af83 Tous droits réservés 51
  52. 52. SHARE RELEVENT CONTENT © 2010 af83 Tous droits réservés 52
  53. 53. SHARE RELEVENT CONTENT: PHOTO More then press shots, upload interesting images FACEBOOK upload from your mobile… TWITTER use yfrog & Twitpic PHOTOS: Join Picassa or Flickr ALWAYS USE YOUR BAND OR ARTIST NAME WHEN NAMING PHOTOS SO THEY APPEAR IN SEARCH © 2010 af83 Tous droits réservés 53
  54. 54. INTERACT WITH YOUR FANS FACEBOOK TWITTER MYSPACE YOUTUBE: ~check in daily , answer? & RT, comment on FAN posts ~once a week engage in real-time with your FANS © 2010 af83 Tous droits réservés 54
  55. 55. INTERACT WITH YOUR FANS © 2010 af83 Tous droits réservés 55
  56. 56. INTERACT WITH YOUR FANS © 2010 af83 Tous droits réservés 56
  57. 57. EXCLUSIVE CONTENT, CONTESTS & EXPERIENCES © 2010 af83 Tous droits réservés 57
  58. 58. GIVE AWAY FREE CONTENT © 2010 af83 Tous droits réservés In exchange for valuable information and support… 58
  59. 59. GOOD RULES FOR SHARING… FROM ARIEL HYATT Musician’s Social Media Pyramid GROUP 5. SHINING A LIGHT ON YOURSELF (AKA SELF PROMOTION) LIKE: FATS, OILS & SWEETS (USE SPARINGLY!) SERVINGS (RECOMMENDED FREQUENCY): 1 OUT OF EVERY 10 POSTS GROUP 3. CURATE CONTENT LIKE: MEAT, POULTRY, FISH, BEANS, EGGS GROUP 4. A PICTURE SAYS 1,000 WORDS SERVINGS (RECOMMENDED FREQUENCY): 2 - 3 OUT OF EVERY 10 POSTS LIKE: MILK, CHEESE & YOGURT SERVINGS (RECOMMENDED FREQUENCY): 2 OUT OF EVERY 10 POSTS GROUP 2: SHINE A LIGHT ON OTHERS LIKE: FRUITS & VEGETABLES SERVINGS (RECOMMENDED FREQUENCY): 2-3 OUT OF EVERY 10 POSTS GROUP 1. DIRECT ENGAGEMENT LIKE: BREAD, CEREAL, PASTA SERVINGS (RECOMMENDED FREQUENCY): 3 - 4 OUT OF EVERY 10 POSTS © 2010 af83 Tous droits réservés 59
  60. 60. TWITTER: @af83media @rynda #mama83 REMEMBER: MUSIC FIRST BE AUTHENTIC… DON!’T JUST PROMOTE.. SHARE & ENGAGE BUILD FANS FOR LIFE © 2010 af83 Tous droits réservés 60
  61. 61. TWITTER: @af83media @rynda #mama83 MERCI! contact@af83media.com Rynda LAUREL Vincent BOUTON Timothée DE L AITRE All background photos by Rynda Laurel Pierre-François YVEN Artist likeness and screengrabs for informational purposes only…

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