Marketo Silicon Valley User Group - May 15, 2013

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Marketo Silicon Valley User Group - May 15, 2013

  1. 1. © 2012 Marketo, Inc. Marketo Proprietary and ConfidentialUtilizing Tokens & SnippetsSilicon Valley User GroupMay 15, 2013Ryan Vong, SVMUGLiz Courter, Marketo
  2. 2. Page 2© 2012 Marketo, Inc. Marketo Proprietary and ConfidentialAgenda• Housekeeping & Announcements• Token Scenarios• Group Activity• Snippets• QA/Feedback?
  3. 3. Page 3© 2012 Marketo, Inc. Marketo Proprietary and ConfidentialHousekeeping Items• Summit 2013 Materials. Summitpresentations/recordings and Revvie winnersubmissions are uploaded in the Community. You canview them here.• Be Social. Take photos at the meeting today and tweetout the groups own hash tag #SVMUG• LinkedIn City Group Participation. Join the cityLinkedIn to network, view meeting presentations,request meeting topics and more!• Not receiving MUG invites? Fill out this formindicating your city and you’ll be added to the list!#SVMUG
  4. 4. Page 4© 2012 Marketo, Inc. Marketo Proprietary and ConfidentialCommunity Sweeps and Contests!There will be two contests coming up in the MarketoCommunity! One in May, and the other in June, so staytuned!You could win!Along with Gift Cards, Rockstar Rewards and points…
  5. 5. Page 5© 2012 Marketo, Inc. Marketo Proprietary and ConfidentialHelp Us Help Worthy Non-Profits With theGift of Marketo!• Use your Marketo skills to help out a worthy non-profit throughMarketo’s Product Donation Program• Your Role• You or your company should have an existingrelationship with the non-profit• If your nominee is selected, you will haveprimary responsibility for training the non-profit team on Marketo• Deadline for submissions is June 7, 2013• More info here
  6. 6. © 2012 Marketo, Inc. Marketo Proprietary and Confidential“Tokens to rule them all…”- Ryan Vong, SVMUG
  7. 7. © 2012 Marketo, Inc. Marketo Proprietary and ConfidentialWhat are My Tokens?My Tokens are variables that you can use in your Event, which is aspecial type of Program.• My Tokens enable you to enter information pertaining to your Eventin one place, replace that information with a value you specify, andretrieve this information in other parts of the application.• Local Tokens – Exist at Campaign folder or Program level.• Tokens can be inherited across all programs at the folder level or justthe program level.• Tokens can be overridden by values at the program level.
  8. 8. Page 8© 2012 Marketo, Inc. Marketo Proprietary and ConfidentialScenario 1: Mass Tokenization for Webinars1. {{my.Additional_info}}2. {{my.Body_copy_1}}3. {{my.Call_to_action}}4. {{my.From Email Address}}5. {{my.From Name}}6. {{my.Headline}}7. {{my.Headline_text_1}}8. {{my.Line_item_1}}9. {{my.Location}}10. {{my.Marketing_message}}11. {{my.Product_Offering}}12.{{my.Meta_keywords}}13.{{my.Reply Email Address}}14.{{my.Sorry_body_copy}}15.{{my.Sorry_marketing_message}}16.{{my.SubHeadline}}17.{{my.Subject}}18.{{my.Thank_body_content}}19.{{my.Thank_marketing_message}}20.{{my.Webinar_description}}21.{{my.Webinar_date}}22.{{my.Webinar_time}}23.{{my.Webinar_title}}24.{{my.Calendar Link}}
  9. 9. Page 9© 2012 Marketo, Inc. Marketo Proprietary and ConfidentialToken LocationsFrom NameReply Email AddressSubjectHeadlineSub HeadlineProduct OfferingCall to ActionHeader Text 1Body CopyLine Item 1Marketing MessageAdditional Info
  10. 10. Page 10© 2012 Marketo, Inc. Marketo Proprietary and ConfidentialInvitationTemplate View Preview• Tokens utilized on invitation for each section.• Preview show all the local tokens inserted into the template including images).
  11. 11. Page 11© 2012 Marketo, Inc. Marketo Proprietary and ConfidentialLanding PageTemplate View Preview• Tokens utilized on the landing page.• Allows easy updating of content from one place with preset content areas.
  12. 12. Page 12© 2012 Marketo, Inc. Marketo Proprietary and ConfidentialPage OptimizationTemplate View Code ViewTags are inserted into code for SEO• Tokens utilized in program updates page title and other meta information.• Easy way to add/manage for each page.
  13. 13. Page 13© 2012 Marketo, Inc. Marketo Proprietary and ConfidentialScenario 2: Tokens in Forms• Tokens used as a select list.
  14. 14. © 2012 Marketo, Inc. Marketo Proprietary and ConfidentialWhat are Snippets?Snippets are reusable blocks of content, such as an email footer,introduction text, or a special offer.Snippets can consist of text, tokens, and/or images, and you createSnippets in the Design Studio using a rich text editor.Snippets can be used in multiple places.You have the option of making a Snippet dynamic by using an approvedSegmentation, or you can leave them static.
  15. 15. Page 15© 2012 Marketo, Inc. Marketo Proprietary and ConfidentialPrivacy & Unsubscribe Footer SnippetThaiChineseJapanese
  16. 16. Page 16© 2012 Marketo, Inc. Marketo Proprietary and ConfidentialDynamic Snippet• Based on segmentation on Language Preference• Shared across all workspaces• Default admin footer and view as web page removed
  17. 17. © 2012 Marketo, Inc. Marketo Proprietary and ConfidentialThank you!Questions, comments or suggestions for our next meeting,please send to:Ryan Vong – ryan@digital-pi.netLiz Courter – lcourter@marketo.com

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