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Social Media - Douban

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Social Media - Douban

  1. 1. http://www.userlogos.org/node/11829
  2. 2. History http://www.pedaily.cn/UploadFiles//TZSD/2011/7/201107141820038760.jpg http://www.absolutechinatours.com/UploadFiles/ImageBase/2007101825657454.jpg
  3. 3. Chinese Culture• Communist• Ministry of Industry and Information Technology (MIIT) Firewall http://scrapetv.com/News/News%20Pages /Everyone%20Else/images/china%20flag.gif
  4. 4. History
  5. 5. Site Tour
  6. 6. Books/Movies/Music/Location /Douban.fm/9Tap http://www.douban.com
  7. 7. UserDemographic• Female• 18-34 years old• College Educated• No Children• $30,000-$60,000 http://fabandfru.com/new/wp-content/uploads/2009/10/Thinking-Women-Asian-Ethnicity- Chinese-Ethnicity-Teenager-Teenage-Girls-Thai-Ethnicity-Young-Adult-Casual1.jpg
  8. 8. Rankings• 21st most used site in China. – Youku is the only social media site ahead of Douban• 125th globally

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