Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
10 Ways to Hook Into  & Onto Facebook.  Part II: On-FacebookRyan Spoon: ryanspoon.comPolaris Venture Partners: polaris.vcD...
About Us:Sample Companies
On-Facebook.
6. Interact. Don’t Push.It’s not an advertisement.It’s a conversation.Remember, you’re asking fans to follow you.Ask yours...
6. Interact. Don’t Push (example)   Broadcast.         Interaction. Fun.
6. Interact. Make Fans the Stars!Dunkin Donuts spotlights one fan with mostinteresting picture each week in their Facebook...
7. Optimize for EngagementConversations have at least two participants!And if you don’t optimize for engagement…Facebook w...
7. Optimize for Engagement. How?Understand Edgerank: Facebook’s algorithm todetermine what content gets surfaced.According...
7. Optimize for Engagement. How?Track, test, repeat.Facebook Insights revealswhat’s working with yourcontent. Study time, ...
7. Optimize for Engagement (example)Best example? The Rock.Unique, fun, fresh, &personal content.Mix of content type.Frequ...
7. Optimize for Engagement (example)     And users take notice… organically.
8. Target & Refresh AdsUse Facebook Ads to test & validate:   - Demand   - Conversions   - Demographic relevance   - Site ...
8. Target & Refresh AdsFacebook Ads work differently than AdWords.  At highest level, they require:   - sensitive demograp...
9. Drive Likes, then ConversionsMany brands try to convert Facebook ads tooff-Facebook transactions. It’s tough.-    Try d...
9. Drive Likes, then ConversionsApplicable off-Facebook as well.Use your web product to drive brand fans.Try building more...
9. Drive Likes, then ConversionsLeverage fan page & canvas applications to boost likes
10. Be a First MoverFacebook is continually rolling out new features forconsumers & brands.Be a first mover. It’s an oppor...
10. Be a First Mover (example)Facebook Photo Tagging for Brands
10. Be a First Mover (example)Facebook Open Graph & Verbs
10. Be a First Mover (example)New Ad Formats
10. Be a First Mover (example)Publishing: Subscribe, Comments, etc
Learn more.Connect with us.  polaris.vc               dogpatchlabs.com      ryanspoon.com  @polarisvc               @dogpa...
Upcoming SlideShare
Loading in …5
×

10 Ways to Leverage Facebook for Startups Part II

22,527 views

Published on

10 Ways to Leverage Facebook for Startups Part II
http://www.ryanspoon.com

Published in: Technology, Business
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... ,DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • This is a great slide.... STARTUPS get funding...Send your pitchdeck to over 5700 of VC's and Angel's with just 1 click. Visit: Angelvisioninvestors.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

10 Ways to Leverage Facebook for Startups Part II

  1. 1. 10 Ways to Hook Into & Onto Facebook. Part II: On-FacebookRyan Spoon: ryanspoon.comPolaris Venture Partners: polaris.vcDogpatch Labs: dogpatchlabs.com
  2. 2. About Us:Sample Companies
  3. 3. On-Facebook.
  4. 4. 6. Interact. Don’t Push.It’s not an advertisement.It’s a conversation.Remember, you’re asking fans to follow you.Ask yourself, is this worthy of an SMS?“The biggest mistake we see companies make… is tothink about it as a channel to push out information.”Tim O’Reilly.
  5. 5. 6. Interact. Don’t Push (example) Broadcast. Interaction. Fun.
  6. 6. 6. Interact. Make Fans the Stars!Dunkin Donuts spotlights one fan with mostinteresting picture each week in their Facebook Icon.Drives significant page activity & photo tagging.
  7. 7. 7. Optimize for EngagementConversations have at least two participants!And if you don’t optimize for engagement…Facebook will assume fans don’t want to interact.Meaning: Facebook penalizes low engagement by hidingfrom the feed. Effectively killing that relationship.
  8. 8. 7. Optimize for Engagement. How?Understand Edgerank: Facebook’s algorithm todetermine what content gets surfaced.According to Tim Chae (PostRocket) four components tooptimize for. Each dependent on your users, brand:1. Time: optimize for when to post based on users, geo.2. Type: status update vs. images vs. polls, etc.3. Frequency: stay relevant without annoying.4. Content: must be interactive & more than marketing. Read more
  9. 9. 7. Optimize for Engagement. How?Track, test, repeat.Facebook Insights revealswhat’s working with yourcontent. Study time, format &frequency.…Then study what worksfor other high engagementbrands.
  10. 10. 7. Optimize for Engagement (example)Best example? The Rock.Unique, fun, fresh, &personal content.Mix of content type.Frequent poster.10 hours after last night’spicture:50,000 likes, 6,000comments, 2,000 shares.Higher engagement thanStarbucks: rate & total.
  11. 11. 7. Optimize for Engagement (example) And users take notice… organically.
  12. 12. 8. Target & Refresh AdsUse Facebook Ads to test & validate: - Demand - Conversions - Demographic relevance - Site creative - Landing pages - etcAt scale though, it can require full time dedicationand/or working with platforms like: AdParlor, ContextOptional, TBG, etc. Larger list here.
  13. 13. 8. Target & Refresh AdsFacebook Ads work differently than AdWords. At highest level, they require: - sensitive demographic targeting - great attention to visuals - greater refresh rates - and flighting numerous campaigns to optimize creative + copy + targeting + cost… And it’s getting more expensive by the day.So test & optimize now.
  14. 14. 9. Drive Likes, then ConversionsMany brands try to convert Facebook ads tooff-Facebook transactions. It’s tough.- Try driving Likes and converting fans to traffic & transactions.- Might find better success and get fans / relationships / virality atop that.- More likely to “like” and build relationship than transact click and transact in-line.
  15. 15. 9. Drive Likes, then ConversionsApplicable off-Facebook as well.Use your web product to drive brand fans.Try building more topical hubs as fan pages too.Content more topical = engagement is higher.
  16. 16. 9. Drive Likes, then ConversionsLeverage fan page & canvas applications to boost likes
  17. 17. 10. Be a First MoverFacebook is continually rolling out new features forconsumers & brands.Be a first mover. It’s an opportunity to: - test & learn - find market inefficiencies - distinguish yourself (to users & to Facebook) - strike gold (hello Spotify!)
  18. 18. 10. Be a First Mover (example)Facebook Photo Tagging for Brands
  19. 19. 10. Be a First Mover (example)Facebook Open Graph & Verbs
  20. 20. 10. Be a First Mover (example)New Ad Formats
  21. 21. 10. Be a First Mover (example)Publishing: Subscribe, Comments, etc
  22. 22. Learn more.Connect with us. polaris.vc dogpatchlabs.com ryanspoon.com @polarisvc @dogpatchlabs @ryanspoon fb.com/polarisventures fb.com/dogpatchlabs fb.com/ryanspoon

×