Infographic angles of attack

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Infographic angles of attack

  1. 1. INFOGRAPHICANGLES OFATTACK14 October 2012v. 1 – Ryan Skinner
  2. 2. B C EA D
  3. 3. Mais, oui, c’est data.
  4. 4. MAZSLOW’S HIERARCHY OFNEEDS INTERPRETED BY THEBEATLES LOVE LOVE LOVE LOVE
  5. 5. PERCENT LOOKING AT ANINFOGRAPHIC RIGHT NOW Looking at an infographic Not looking at an infographic
  6. 6. INFOGRAPHICS SUMMARYHIGHLOW Power of Potential Obstacles to infographics to suck you being great at it
  7. 7. PROCESSInfographic?
  8. 8. INFOGRAPHIC? Writer Designer
  9. 9. INFOGRAPHIC? Writer Designer
  10. 10. INFOGRAPHIC?
  11. 11. INFOGRAPHIC?
  12. 12. INFOGRAPHIC?AwarenessIncite an actionTell a storyGoogle juiceExcite staff
  13. 13. PROCESS Process?
  14. 14. PROCESS Linkbait?
  15. 15. PROCESS Linkbait
  16. 16. PROCESS Timely
  17. 17. TIMELY – DEGREEJUNGLE.COM
  18. 18. TIMELY – TRIPADVISOR
  19. 19. TIMELY – GOHEALTH
  20. 20. PROCESS Popular
  21. 21. POPULAR VS. A Taxonomy of the 12 Alternative 12 Basic Types of Storyboarded EndingsContent Management to Star Wars Systems (Jabba wins!)
  22. 22. PROCESS Instruction
  23. 23. PROCESS Sexy data
  24. 24. SEXY DATA – OKTRENDS
  25. 25. SEXY DATA – OKTRENDS
  26. 26. SEXY DATA – HOLLYWOOD
  27. 27. SEXY DATA – MANYEYES
  28. 28. PROCESS Absurd
  29. 29. ABSURD Things that go well with PepsiDisastrous Not great Great
  30. 30. ABSURDAre you sure?
  31. 31. ABSURDAre you sure?Are you sure?
  32. 32. ABSURDAre you sure?Are you sure?Are you sure?
  33. 33. CONCEITS
  34. 34. CONCEITS - ANATOMY
  35. 35. CONCEITS - ANATOMY
  36. 36. CONCEITS - TIMELINE
  37. 37. CONCEITS - TIMELINELifecycle of a banana Time
  38. 38. CONCEITS - TAXONOMY
  39. 39. CONCEITS - TAXONOMY
  40. 40. CONCEITS - MAP
  41. 41. CONCEITS - MAP
  42. 42. CONCEITS –SPACE EQUALS SPACE
  43. 43. CONCEITS –SPACE EQUALS SPACE 1 Candlestick Park
  44. 44. SPACE EQUALS SPACE –YOUTUBE VS. FACEBOOK 38 Candlestick Parks
  45. 45. SPACE EQUALS SPACE –YOUTUBE VS. FACEBOOK x3+ 38 6,8000 Candlestick Candlestick Parks Parks
  46. 46. CONCEIT - SCALE
  47. 47. CONCEIT - SCALE
  48. 48. CONCEIT – DECISION TREE
  49. 49. CONCEIT – DECISION TREE
  50. 50. CONCEIT – VENN
  51. 51. CONCEIT – VENN
  52. 52. PROCESS Marketing
  53. 53. PROCESS Use case
  54. 54. PROCESS Next step
  55. 55. PROCESS Metrics
  56. 56. PROCESS
  57. 57. THANK Y’ALL Questions?

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