Red Scarf Creative Ryan SheehyMonday, January 24, 2011 1
Branding the NameMonday, January 24, 2011 2Red scarf creative is a name that I choose for a few reasons. First of all I choose the color Red. The color red is bold and it symbolizes Passion, Love, beauty, andsacrifice. We apply these emotions and feelings into all of our work. Red is also a very attention getting color. Red sticks out there and will intrigue our clients tocome a little bit closer, and even get a taste of our work.
Branding the NameMonday, January 24, 2011 3A scarf is warm. It keeps you from the cold during the winter. I think of a scarf as comforting. You can also wear a scarf for a nice classy style. Style is very importantwith “Red Scarf Creative” because our content will have style that will intrigue the consumers of our clients. One thing About scarfs that I want to be presented in mybusiness is that one size fits all. A scarf can fit anybody. The same goes with my business. We can produce videos for a very wide variety of clients.
Back Story Love the color RED Scarfs Love / Beauty Film = PassionMonday, January 24, 2011 4Film is a passion of mine. This is the reason why I chose red as the color to represent my company. Scarfs are something else that I really like.Scarfs are comforting and warm. I used to wear scarfs in the winter, back home in New England. Love and Beauty are huge interests of mine. I lovethe work that I do and have loved it for a long time. I have been doing ﬁlm since I was 10 years old.
Strengths / Weaknesses Arbitrary General Easy to say Not trademarked Memorable Not Brand speciﬁc Flows Opinionated Bold Colors MisleadingMonday, January 24, 2011 5I will start with the weaknesses. Red Scarf is a pretty general name. It is not brand speciﬁc so some clients may not realize that we are a productioncompany. Red scarf can be opinionated. People may not like the color red and people may not like scarfs.Some good things are the name is Arbitrary. I will be able to trademark this name as an original in the ﬁlm industry eventually. The name is veryeasy to say and is quite memorable. The letters R and S are next to each other in the alphabet. This creates a nice ﬂow in the title. Finally the boldcolors I use will get attention from clients.
LOGO Letter Form Logo Must Signify Includes Title Flexibility Includes Red Scarf Passion title and Scarf Boldness intertwined.Monday, January 24, 2011 6I want my Logo to be a letter form Logo. I want a picture of a scarf to be incorporated in the title. I want a scarf to be intertwined with the text ofthe logo. I think this will signify ﬂexibility in my brand. I want to offer my service to a wide variety of clients. I want my Text to be a classy Font.Something similar to Times New Roman or Garamond font. I want my Logo to also signify Passion as well as boldness with out having a Bold font.
LOGO Red for a Reason Clean Classy Font Esthetically pleasing Simple words Turn UniqueMonday, January 24, 2011 7Easy to read. Must Be horizontal for reading purposes. Red is an attention getter. Like thecontent in our videos Our logo will be remembered. We want our Brand to be ﬂexible. Havingthe Scarf wrapping around the text could show that we are willing to do what ever it takes toplease out clients. The words Red Scarf are simple words. Simplicity in a way is artistic andfascinating to many people. With a mix of attracting colors and simple memorable wordspeople will be intrigued by this production company and demand out services.
InspirationMonday, January 24, 2011 8Very simple. One word, not brand speciﬁc but Tells a story. I think of a summit as achallenge. Something to concur, like every project yet to be completed. This brand is in myindustry and I would consider them one of my main competitors in the future for red scarfcreative.
InspirationMonday, January 24, 2011 9RED Classy simple delicious. This is a great attention getting logo. The text is a classy cursive style font with the bold colors and a bottle of coke toshown for the product. The is an effective logo for all of those reasons. The main difference between my logo and this logo is that cokes logo isbrand speciﬁc. It is a soft drink and they include the bottle. I do not wish to add cameras to my logo.
Corporate Culture Creativity Happy Clients Fun. Professional FamilyMonday, January 24, 2011 10Trend setters, Provide content that out clients will love. Have a fun experience with ourproductions. Be professional. Fun with out dangerous horse play. Constant team of hardworking crew. Family that works very well together. Morels ... no porn
Mission / Tag line Memorable Content “Working efﬁciently Red Scarf Creative is committed to providing unique and promotional content for every client.”Monday, January 24, 2011 11I want to get the message across to my clients that this content will be remembered. Being remembered will not only keep my business going, butkeep my clients products or services in the heads of the audiences.