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For any company starting to venture into new markets with different culture and demographic, there many challenges in localizing content and services to be taken care of. This requires thorough understanding of local culture and redesigning the product to meet different needs of local markets. This talk will discuss the challenges we have in Wego and how we have been tackling them.
My name is Ryan Nguyen, an UX designer in Web Experience team in Wego, a global search engine that helps you find all travel deals.