Ryan Mickle
           Companiesandme and Triple Pundit
Top Sustainable Brand Stories and the Tools That Got Them There
Follow the conversation on Twitter


Ryan Mickle is: @Ryanm
Janet Eden-Harris: @JEdenHarris

Hash tag suggestions: #SB09 #...
Today’s stories


What are consumers saying?

The information blood brain barrier.

Top 10 Sustainable Brand
Stories, and ...
Information and news. It’s coming in so fast we can
almost watch news happen.




                                        ...
Information blood brain barrier



more information
= more noise
= more email
= less time
= better filters.


            ...
The best filter is trust: Enter Twitter and Facebook.


We are curating
the news and
information we
consume via our
RELATI...
Relationship-powered filters mean business




Only honest, authentic
communication breaks
through.


                    ...
Top sustainability stories, as conversations.




                                                7
In-N-Out: Fresh, tasty burgers, well-paid, happy
employees.




                                                   8
TerraCycle: Green story machine.




                                   9
Tesla: Fast, electric, fun.




                              10
Zappos: Creating culture to deliver happiness.




                                                 11
Patagonia: An entire brand built on stories, purpose.




                                                    12
13
14
GM: All the stories, none of the substance.




                                              15
Hijacked. #Starbucks #Top3percent




                                    16
Attention, the means or the end?




                                   17
Thanks!




A more authentic, scalable storytelling
    platform is coming this fall.


                                  ...
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Sustainable Brands 2009 Top Sustainable Brands Stories And The Tools That Got Them There

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Presented at Sustainable Brands 2009, in Monterey, CA to thought leaders who are shaping the landscape for branding, sustainability, and innovation.

If the video is released, I'll happily post it to fill in the gaps as my slides are kept simple to stoke conversation.

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Sustainable Brands 2009 Top Sustainable Brands Stories And The Tools That Got Them There

  1. 1. Ryan Mickle Companiesandme and Triple Pundit Top Sustainable Brand Stories and the Tools That Got Them There
  2. 2. Follow the conversation on Twitter Ryan Mickle is: @Ryanm Janet Eden-Harris: @JEdenHarris Hash tag suggestions: #SB09 #Top10 Comments, questions welcome. 1
  3. 3. Today’s stories What are consumers saying? The information blood brain barrier. Top 10 Sustainable Brand Stories, and the Role of Technology 2
  4. 4. Information and news. It’s coming in so fast we can almost watch news happen. 3
  5. 5. Information blood brain barrier more information = more noise = more email = less time = better filters. 4
  6. 6. The best filter is trust: Enter Twitter and Facebook. We are curating the news and information we consume via our RELATIONSHIPS. 5
  7. 7. Relationship-powered filters mean business Only honest, authentic communication breaks through. 6
  8. 8. Top sustainability stories, as conversations. 7
  9. 9. In-N-Out: Fresh, tasty burgers, well-paid, happy employees. 8
  10. 10. TerraCycle: Green story machine. 9
  11. 11. Tesla: Fast, electric, fun. 10
  12. 12. Zappos: Creating culture to deliver happiness. 11
  13. 13. Patagonia: An entire brand built on stories, purpose. 12
  14. 14. 13
  15. 15. 14
  16. 16. GM: All the stories, none of the substance. 15
  17. 17. Hijacked. #Starbucks #Top3percent 16
  18. 18. Attention, the means or the end? 17
  19. 19. Thanks! A more authentic, scalable storytelling platform is coming this fall. 18

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