Social graphing

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This is the presentation I showed to the Dotspotter GMs. Almost a year before Facebook Connect went live. Dotspotter would later be acquired by CBS Interactive, and transformed into TheInsider.com - which was the first site to ever launch the official Facebook Connect. I called "Social Graphing" - I think Facebook came up with a better name ;)

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Social graphing

  1. 1. “Social Graphing” Strategies for optimal performance utilizing user’s Social Graph January 30, 2008
  2. 2. Tapping into User’s Social Graph
  3. 3. Tapping into User’s Social Graph • Piggyback onto user’s existing social graph.
  4. 4. Tapping into User’s Social Graph • Piggyback onto user’s existing social graph. • Facebook: most realistic social graph in a virtual setting.
  5. 5. Tapping into User’s Social Graph • Piggyback onto user’s existing social graph. • Facebook: most realistic social graph in a virtual setting. • Allow Dotspotter users to openly communicate with their Facebook friends from Dotspotter.
  6. 6. How?
  7. 7. How? • JavaScript
  8. 8. How? • JavaScript • After a user logs in they will be presented a screen suggesting they “integrate Facebook” in Dotspotter by signing into Facebook.
  9. 9. How? • JavaScript • After a user logs in they will be presented a screen suggesting they “integrate Facebook” in Dotspotter by signing into Facebook. • That’s it.
  10. 10. Possibilities • “Celeb Look-A-Like” flash game that utilizes your Facebook friends photos and compares their photos to celeb photos. Notify your friends of the resemblance.

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