Technology andPolitics: The Rise of Social Media
Introduction• Political ad campaigns are changing• Bandwagon of social media• Future of political ad campaigns.
History of Political Advertising• Printing Press and printed ads• Cameras and photographs• Radio, election of 1924• Television and commercials• Nixon/Kennedy debates
Social Media and Politics• ¾ of US adults are internet users and 70% of them use social networking sites• Facebook, Myspace, Twitter and YouTube• Boosting transparency, credibility and popularity among the masses• Cheap• Direct connection with voters
Increase in Voter Turnout• 2% increase in voters 18-24 in 2008 election• Pew Internet Research results
Inexpensive• Obama’s internet spending in 2008 compared to McCain’s• $16 Million vs $3.6 Million and votes received• Obama spent roughly $310 million total around 5 % went to online ads.• Free Usage
Social Networking Sites• Facebook, YouTube and Twitter• Personal Pages or Fan Pages• Rep. Justin Amash• Voter feedback• Personal connection
Conclusion• 2012 election• Obama’s raised ½ a billion dollars in 2008 in online donations alone• Strong marketing tool and cheap• Voter’s direct connection with candidate.• Social media is the future of advertising and marketing for politicians