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Blugrapes is a digital marketing consultancy specializing in mobile marketing and social media marketing.
This social media crisis management framework was presented at the National Sales and Marketing Congress 2011. This framework was developed by Blugrapes to help marketers manage social media controversies. It contains Blugrapes’ experiences and best practices across multiple industries. The framework is not an attempt to impress you, but rather to impress upon you on the importance of always being prepared for it.
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