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The Building Blocks of Community

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The Building Blocks of Community

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Last week I gave a presentation to a packed room at CMX Summit, describing the tactics used to grow Product Hunt from a site with a few friends, into a community of hundreds of thousands of product-loving folks.

Last week I gave a presentation to a packed room at CMX Summit, describing the tactics used to grow Product Hunt from a site with a few friends, into a community of hundreds of thousands of product-loving folks.

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The Building Blocks of Community

  1. 1. the building blocks of community Ryan Hoover,! Founder of Product Hunt! ! @rrhoover
  2. 2. a little about me… SE STARTUP EDITION Hooked: How to Build Habit-Forming Products @rrhoover
  3. 3. @rrhoover an idea
  4. 4. the “20 minute” MVP @rrhoover first version:
  5. 5. @rrhoover
  6. 6. @rrhoover 10K+ products posted 50K+ comments 450K+ upvotes 15M+ visits to products
  7. 7. @rrhoover three stages of community
  8. 8. @rrhoover 1st stage of community friends & friends of friends ! " # $ % & ' ( ) *
  9. 9. @rrhoover 2nd stage of community town hall ! ) ! # " ! # $ % & ' ( ) * + , + # $ ) ! ( & + ( * * $ % ' # ( $ $ & ) ' $ ( ) # # ! # # * + - - . . $ ! # * -
  10. 10. @rrhoover ! ) ! # 3rd stage of community platform " ! # $ % & ' ( ) * + , + # $ ) ! ( & + ( * * $ % ' # ( $ $ & ) ' $ ( ) # # ! # # * + - - . . $ ! ) ! # * - ! ! $ ' ) ) ! , # " ! & # ) ! # " ! # $ % & ' ( ) * + , + # $ ) ! ( & + ( * * $ % ' # ( $ $ & ) ' $ ( ) # # ! # # * + - - . . $ ! # * - ! ) ! # " ! # $ % & ' ( ) * + , + # $ ) ! ( & + ( * * $ % ' # ( $ $ & ) ' $ ( ) # # ! # # * + - - . . $ ! # * - ! # " ! # $ % & ' ( ) * + , + # $ ) ! ( & + ( * * $ % ' # ( $ $ & ) ' $ ( ) # # ! # # * + - - . . $ ! # * - ! % ( * + ) ! # " ! # $ % & ' ( ) * + , + # $ ) ! ( & + ( * * $ % ' # ( $ $ & ) ' $ ( ) # # ! # # * + - - . . $ ! # * - + # $ ) ! ( & + ( * * $ % ' # ( $ $ & ) ' $ ( ) # # ! # # * + - - . . $ ! # * -
  11. 11. @rrhoover tactics for building community
  12. 12. community-building tactics @rrhoover what Seed the community & provide a preview ! why Get buy-in, show momentum, & set the culture
  13. 13. community-building tactics @rrhoover what Welcome new users via email ! ! why Be memorable & make people feel special
  14. 14. community-building tactics @rrhoover what Mention community members when relevant ! ! why Provide value & re-enforce a helpful culture
  15. 15. community-building tactics @rrhoover what Share mockups ! ! why Get people excited & invested
  16. 16. community-building tactics @rrhoover what T-shirts / swag! ! ! why Create a sense of belonging & pride
  17. 17. community-building tactics @rrhoover what Mail stickers ! ! why Delight people
  18. 18. community-building tactics @rrhoover what Podcast ! ! why Add personality, new way for the community to engage with PH
  19. 19. community-building tactics @rrhoover what Tell stories ! ! why Make the community proud to be a part of the story
  20. 20. community building tactics @rrhoover what User profiles ! ! why Give people a way to express themselves, create an identity
  21. 21. community-building tactics @rrhoover what Meet IRL ! ! why Connect people within the community
  22. 22. @rrhoover closing words know the stage of your community ! personal, manual outreach ! delight people ! build in public ! give people an opportunity to connect
  23. 23. thanks Ryan Hoover,! Founder of Product Hunt! ! @rrhoover

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