The dodge challenger

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The dodge challenger

  1. 1. The Dodge Challenger Mc Peek’s Dodge of Anaheim<br />Julio Alvarez<br />David Chung<br />Ryan Herold<br />Yuka Hiramatsu<br />
  2. 2. Key finding<br />cars are an extension of a person’s personality. <br />
  3. 3. Selling Idea<br />Our advertising will convince Males 25-54 that the Dodge Challenger is THE car that will show everyone how cool and confident they feel about themselves.<br />Yeah Baby<br />
  4. 4. Print ad<br />
  5. 5. New Media<br />
  6. 6. Out of Home ad<br />
  7. 7. TV ad<br />In office<br />FADE IN: JAKE GRABS HIS KEYS OFF THE DESK AND HEADS FOR THE DOOR.<br />
  8. 8. TV<br />EXT PARKING LOT<br />MED SHOT ON JAKE: JAKE IS WALKING OUT OF THE BUILDING TOWARDS THE PARKING GARAGE AND HE IS LOOSENING HIS TIE.<br />
  9. 9. TV<br />THE LIGHTS BLINK ON A NEW WHITE DODGE CHALLENGER. JAKE OPENS THE DOOR AND PULLS OUT OF THE PARKING GARAGE.<br />
  10. 10. TV<br />EXT DOWNTOWN ROADS<br />A MAN ON A BIKE HITS A LIGHT POLE BECAUSE HE WAS ADMIRING JAKE’S CAR AS HE DROVE BY<br />
  11. 11. TV<br />OTS SHOT ON BLONDE: A blonde female stops walking and watches as Jake drives by and blows him a kiss.<br />
  12. 12. TV<br />MED SHOT ON CHALLENGER: A PAIR OF RED LIPS FLOATS OVER TO THE CAR AND STICKS TO THE PAINT.<br />
  13. 13. TV<br />EXT SO CAL FREEWAYS<br />BIRDS EYE VIEW: JAKE’S CAR IS PULLING ON TO THE FREEWAY AND A PORTION OF HIS CAR IS NOW RED.<br />
  14. 14. TV<br />MED SHOT ON BACK OF CHALLENGER: IT BECOMES CLEAR AT THIS POINT THAT THE RED IS MADE UP OF LIP PRINTS AS THE GIRL IN THE CAR NEXT TO JAKE BLOWS HIM A KISS<br />
  15. 15. TV<br />OTS ON PCH EXIT SIGN: JAKE TAKES THE PCH EXIT<br />
  16. 16. TV<br />EXT PACIFIC COAST HIGHWAY<br />WIDE SHOT ON GROUP OF FEMALES: THE FEMALES ALL BLOW KISSES AT JAKE AND ALL OF THE LIP PRINTS GET STUCK TO THE SIDE OF HIS CAR.<br />
  17. 17. TV<br />JAKE PULLS THROUGH A RESIDENTIAL NEIGHBORHOOD AND A MAN WASHING HIS CAR ADMIRES JAKES AS IT DRIVES BY AND SPRAYS HIS WIFE AS SHE IS SUNBATHING IN THE FRONT YARD AND JAKE PULLS INTO HIS GARAGE THE CHALLENGER NO LONGER WHITE BUT NOW RED.<br />
  18. 18. TV<br />CALL TO ACTION COMES ON SCREEN ANNOUNCER MAKES ANNOUNCEMENT ABOUT SPECIAL OFFERS<br />
  19. 19. TV<br />CHALLENGER COMES BACK ON SCREEN ANNOUNCER STATES TAG LINE; THE NEW DODGE CHALLENGER YEAH BABY<br />

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