How to have ‘good PR’ in 2011

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How to have ‘good PR’ in 2011

  1. 1. How to have ‘good PR’ in 2011<br />Ryan Hanser, APR<br />
  2. 2. What’s changing?<br />
  3. 3. Who can you trust?<br />
  4. 4. Influence is evolving<br />“Markets are conversations.”<br />
  5. 5. Media influence<br />Six in ten get news online and offline each day.<br />
  6. 6. Journalist influence<br />9 out of 10 journalists use corporate blogs for research<br />2 in 3 use social networks and about half use Twitter<br />
  7. 7. Online influence<br />
  8. 8. Online influence?<br />
  9. 9. What is ‘good PR’?<br />Definition – not ‘press releases’; participation required; powerful results<br />Reputation management – building/reinforcing/defending<br />Issue management – identification/resolution<br />Relationship management – grow/maintain/end<br />
  10. 10. PR ≠ Press Release<br />“Public relations helps an organization and its publics adapt mutually to each other.” <br />– Public Relations Society of America<br />
  11. 11. Reputation Management<br />building, maintaining and defending <br />
  12. 12. Issue Management<br />identification and resolution<br />
  13. 13. Relationship management<br />start > strengthen > end<br />
  14. 14. PR = Participation Required<br />
  15. 15. “Go that way, really fast…”<br />Listen > Act > Speak > Repeat<br />
  16. 16. Take a minute to plan…<br />What is your purpose?<br />Who are your stakeholders?<br />How can you connect? <br />And plan to measure!<br />
  17. 17. ‘To do’ list for 2011<br />Listen<br />Act <br />Speak<br />Repeat <br />
  18. 18. 1. Listen<br />EASY > changing<br />Resources<br />
  19. 19. 2. Act<br />
  20. 20. 3. Speak up<br />
  21. 21. 4. Repeat<br />
  22. 22. Things will go wrong…<br />
  23. 23. Don’t forget!<br />How will you create the capacity? <br />Management<br />Staffing<br />Outsourcing<br />
  24. 24. Hiring a PR firm?<br />
  25. 25. Questions?<br />Ryan Hanser, APR<br />515.224.1086<br />ryan@hanser.com<br />

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