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Marketing to the Unconnected Generation
• Ask for Referrals • Network at Chamber Events • Drop-ins • Harass Family Members • Sponsor Charity Events • Yellow Pages • Billboards • Radio • Newspaper • Cold call

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Zero Moment of Truth
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The Connected Generation chooses you...
! ...on their own time ! ...based on their own research and ! ...their own value structure.

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What Social Media Should I
Use?

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} Specific forms of content
move prospects through the various stages of your marketing funnel

There are many different forms
of content marketing

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• Answered 100 Insurance Questions
– By video – In two minutes of less – Posted on YouTube • Create a corresponding blog post – Embed YouTube video • Share on Twitter, Facebook, Google+, LinkedIN • Use email newsletter to accelerate sharing

Total Traffic - TMG
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Good Video Content • Answer
Questions • Interview Clients/Employees/COIs • Discuss Relevant News • Happy Birthday/Thank you • Spotlight Charity • Funny/Entertaining

YouTube Video Structure 55 Courtesy
of www.JamesWedmore.com

Where Do Videos Go? •
YouTube • Website/Blog Posts • Thank You Pages • Landing Pages • Email • Social Media (i.e LinkedIn, Google+. etc) 56

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including a video in an
introductory email increased the click-through rate by 96% 59

including video in an introductory
email reduced the number of subscriber opt-outs by 75% 60

Quality?
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Create Branded Images

64 Great Call-to-Action Playlist Full
of Additional Resources

Google+ Rich SnippetsYouTube Rich Snippets

Tools, Resources & Equipment •
PicMonkey (Free) • Canva (Free) • iMovie/Screenflow/ Camtasia ($99) • Lavaliere Mic ($19) • Softbox Lighting (Amazon $149)/Can Lights (Home Depot $60) • Tripod ($49) • Animoto ($197)/Fiverr ($5)

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Larger
Images
Capture
Attention

71 Draw Attention to Your
Articles with Proper Formatting

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Google Authorship Up to 47%
increase in click-through rate

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• Agency Management System •
Mailchimp / Aweber • Active Campaign • Infusionsoft • Astonish / Agency Revolution Email Delivery Systems

How often do we send?
87 - Seasonal ! - Breaking ! - Educational ! - Auto-sequence

64%of people open an email
because of the Headline 88

Better Headlines • Who else
wants [blank]? • The Secret of [blank]? • Here is a method that is helping [blank] to [blank] • Little known ways to [blank] • Get rid of [problem] once and for all

Better Headlines • Here’s a
quick way to [solve a problem] • Now you can [something desirable] and [great circumstance] • [do something] like [world-class example] • Build a [blank] you can be proud of • What everyone ought to know about [blank]

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Better Headlines

Personalized subject lines are 22.2%more
likely to be opened 92

including a video in an
introductory email increased the click-through rate by 96% 93

including video in an introductory
email reduced the number of subscriber opt-outs by 75% 94

Email Best Practices • Concise
message • Use video • One column • Minimize images • Add call-to-action early • Always include contact information • Encourage social sharing • Include subscription link

Don’t Neglect Mobile

43%of all emails are now
being opened via a mobile device. 97

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Questions?

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