Approximately 1/3 of Americans use comparison shopping engines at least once per month. Your ecommerce site should be earning 10-20% of your monthly traffic and revenue from your listings on comparison engines. Are your results on par?
This webinar is geared towards Yahoo! Stores (over $250k annual sales) who are committed to increasing revenue in 2010.
Have you ever wondered how to increase your traffic and sales on your Yahoo! Store? Whether you've struggled in your attempts to list your products on comparison shopping engines like Google Product Search, Yahoo Shopping or Shopzilla, or just want to find out more about data feed optimization this is the webinar for you!
Or maybe you’re getting the qualified clicks from the shopping engines and wondering "now what?" If you are looking to setup and configure analytics for your store or add custom fields that improve landing page conversion rate, we'll show you how to ensure you've setup your store to track and optimize the conversion.
Join SingleFeed as we share our expertise and advice in getting started with the shopping engines. Yahoo! Stores design and helper company FastPivot will be joining us to not only discuss how to properly track your shopping engine campaigns with Yahoo! Analytics, but also help you understand what metrics to keep an eye on.
We'll be covering the following topics:
- How to add custom fields to your Yahoo Store
- Properly measuring results with Yahoo/Google Analytics
- Take home action items/tips to optimize your feed
- Yahoo Shopping & Pricegrabber changes